People to People Ambassador Programs Receive a Top Net Promoter Rating of 60.8
August 18 2009 - 7:57AM
PR Newswire (US)
Customer Loyalty Ratings Based on Consumer Travel Experience with
Company SPOKANE, Wash., Aug. 18 /PRNewswire-FirstCall/ -- People to
People Ambassador Programs, the leader in global educational travel
experiences, today announced that the company has received an
overall Net Promoter rating of 60.8 percent. Net Promoter is the
internationally recognized tool that measures the dimensions of
loyalty by asking, "How likely are you to recommend this company
(product, service or brand)?" Developed by Satmetrix, Bain &
Company, and Fred Reichheld, the Net Promoter concept was first
popularized through Reichheld's book The Ultimate Question, and has
since been embraced by leading companies worldwide as the standard
for measuring and improving customer loyalty. The Net Promoter
Score, or NPS , is a straightforward metric that holds companies
and employees accountable for how they treat customers. According
to research firm Satmetrix, companies with the most efficient
growth engines operate at NPS efficiency ratings of 50 - 80 percent
with an average company rating of approximately five -10 percent.
If a company's "growth engine" were running at perfect efficiency,
100 percent of its customers would be converted into promoters
instead of detractors. "Customer satisfaction and our commitment to
safe educational travel are keys to our success," said Peg Thomas,
president of People to People Ambassador Programs. "We work
diligently each year to turn our travelers, both students and
adults, along with parents, teachers, and other constituencies into
passionate travelers and global citizens that often return on trips
with us via our alumni programs. We are happy to now add the Net
Promoter rating to our measurement criteria in order to identify
areas for improvement and better results." People to People
Ambassador Programs sends thousands of students and teachers from
all 50 states on unique educational experiences to 46 countries
around the world. The experiences are centered on travel and
learning with unique access to both people and cultural activities.
Students and parents are asked to complete a survey after each
travel experience is completed. The Net Promoter rating will be
measured annually as well as other satisfaction metrics. For nearly
50 years, People to People Ambassador Programs has provided
educational travel experiences for youth and adults. The
organization has safely travelled more than 400,000 people and
operated programs through some of the most historic and challenging
times, including the current economic recession, Tiananmen Square,
Gulf War, War in Iraq, September 11, and the London bombings.
Giving back: Students and teachers in the programs spend nearly
six-months prior to departure learning about their destinations and
discovering its cultural differences. Participants also contribute
more than 140,000 hours of volunteer time at home and around the
world each year. From releasing sea turtles in Greece to working
with school children in Africa and assisting local communities with
harvest in China, the programs make a global impact, one service
project at a time and teach students the value of service within
their own communities back at home. About People to People
Ambassador Programs People to People Ambassador Programs is the
most recognized and respected educational travel provider and has
provided more than 400,000 citizens of the world the opportunity to
promote peace through understanding. The Ambassador Programs
include Citizen, Student, Sports, and Leadership to promote
international and domestic programs for professionals, students,
athletes, and the leaders of tomorrow. Participation in a People to
People Ambassador Program contributes directly to personal success
in a globalized world and fosters international friendships. Our
hands on, unique, educational travel programs provide access to
people and places beyond compare, and combine immersive cultural
experiences with personal interaction to create global impact. For
nearly 50 years, People to People Ambassador Programs has helped
participants travel to seven continents while maintaining an
extraordinary track record of travel safety. Our safety record is
the result of many factors, including a reliance on federal
guidelines, the strength and experience of our leaders, our
organization's expertise and experience in program destination
countries, a vast global network of resources and team members, and
a sincere commitment to the wellbeing of our Ambassadors and their
families. For more information visit:
http://www.peopletopeople.com/. People to People Ambassador
Programs serve as the exclusive educational travel provider of
People to People International (PTPI), the nonprofit, Kansas
City-based organization founded by President Dwight D. Eisenhower
to promote peace through understanding worldwide. PTPI and
Ambassadors Group are united in their mission of bridging cultural
and political borders through education and exchange. About
Ambassadors Group Ambassadors Group, Inc. (NASDAQ:EPAX) is a
socially conscious, education company located in Spokane,
Washington. Ambassadors Group is the parent company of People to
People Ambassador Programs, World Adventures Unlimited, Society for
Global Citizens, and BookRags, an educational research website. The
company also oversees the Washington School of World Studies, an
accredited travel study and distance learning school. Additional
information about Ambassadors Group and subsidiaries is available
at http://ambassadorsgroup.com/. DATASOURCE: Ambassadors Group,
Inc. CONTACT: Dan Lee of Weber Shandwick, +1-425-452-5495, , for
Ambassadors Group, Inc. Web Site: http://ambassadorsgroup.com/
http://www.peopletopeople.com/
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