Prestigious International Annual Awards
Program Recognizes Standout Marketing, Advertising and Sales
Technology Around the World
NEW YORK ,
Aug. 17,
2023 /PRNewswire/ -- AdTheorent Health, a division of
AdTheorent Holding Company, Inc. (Nasdaq: ADTH) ("AdTheorent"
or "the Company"), a machine learning pioneer and industry leader
using privacy-forward solutions to deliver measurable value for
programmatic advertisers, today announced that it has been selected
as winner of the "Programmatic Marketing Innovation Award" in
the 6th annual MarTech Breakthrough Awards program
conducted by MarTech Breakthrough, a leading market intelligence
organization that recognizes the top companies, technologies and
products in the global marketing, sales and advertising technology
industry today. AdTheorent Health was recognized for its
groundbreaking algorithm-based and ID-independent audience
targeting solution.
AdTheorent Health Audiences, built by AdTheorent's
algorithm-based Health Audience Builder (HABi™), empower
programmatic advertisers to target "audiences" in a more precise,
transparent, and data-driven manner. AdTheorent Health Audiences
are fully customized based on advertiser requirements and use
primary-sourced healthcare data and statistics to identify the most
qualified audiences for targeting consideration -- without relying
on personal health information (PHI) or user IDs. AdTheorent
Health's advanced machine learning methods drive superior
advertiser performance while also materially advancing the
important objectives of consumer privacy and legal
compliance.
AdTheorent Health aggregates health data from hospital and
healthcare provider claims, electronic health records, as well as
pharmacy and contextual data representing 300+ million patients and
healthcare professionals. This data is mined and analyzed to create
statistical representations of desired target audiences based on
non-sensitive information and high-indexing data characteristics.
AdTheorent Health's programmatic platform only delivers an
impression when its predictive models indicate a higher probability
that an ad will both be served within the target audience and lead
to completion of a specified campaign action.
AdTheorent Health Audiences provide the most accurate health
audiences in the market, each created, stored, activated and
optimized to be privacy-forward and compliant. As each campaign
progresses and more data is analyzed, custom machine learning
models can optimize and scale campaign targeting and delivery in
real-time.
"AdTheorent Health Audiences represent a demonstrably improved
programmatic targeting solution for healthcare advertisers,
providing them the ability to research, create and activate fully
customizable health audiences which drive the highest ad campaign
performance across healthcare outcomes like prescription lift,
online actions, audience quality and more," said Jim Lawson, CEO of AdTheorent. "We're honored to
receive this award from MarTech Breakthrough, which we see as a
validation of our commitment to driving privacy-first performance
for healthcare advertisers."
The mission of the MarTech Breakthrough Awards is to honor
excellence and recognize the innovation, hard work and success in a
range of marketing, sales and advertising technology related
categories, including marketing automation, customer experience,
performance marketing AdTech, SalesTech, marketing analytics,
content and social marketing, mobile marketing and many more. This
year's program attracted more than 3,500 nominations from over 19
different countries throughout the world.
"AdTheorent Health can leverage any combination of patient and
payer data, diagnostic and procedural data, or prescription and
pharmacy data to build a desired and defined audience. All this
without the use of any ID of any kind, making audiences compliant
by design," said James Johnson,
Managing Director at MarTech Breakthrough. "Congratulations to
AdTheorent Health for winning the 'Programmatic Marketing
Innovation Award.' The solution combines the best of ML-powered
predictive advertising with the industry's most innovative method
of audience creation, providing a solution for healthcare
advertisers that will lead the industry into a more privacy-forward
future."
To learn more about AdTheorent Health, please visit
AdTheorentHealth.com
About AdTheorent
AdTheorent (Nasdaq: ADTH) uses
advanced machine learning technology and privacy-forward solutions
to deliver impactful advertising campaigns for marketers.
AdTheorent's machine learning-powered Platform AT powers its
predictive targeting, predictive audiences, geo-intelligence,
audience extension solutions and in-house creative capability,
Studio AT. Leveraging only non-sensitive data and focused on the
predictive value of machine learning models, AdTheorent's product
suite and flexible transaction models allow advertisers to identify
the most qualified potential consumers coupled with the optimal
creative experience to deliver superior results, measured by each
advertiser's real-world business goals.
AdTheorent is consistently recognized with numerous technology,
product, growth and workplace awards. AdTheorent was named an
AdExchanger 2022 Top 50 Programmatic Power Player and was honored
with an AI Breakthrough Award and "Most Innovative Product" (B.I.G.
Innovation Awards) for six consecutive years. Additionally,
AdTheorent is the only seven-time recipient of Frost &
Sullivan's "Digital Advertising Leadership Award." In September,
evidencing AdTheorent's continued prioritization of its team,
AdTheorent was named a Crain's Top 100 Best Place to Work in NYC
for the ninth consecutive year. AdTheorent ranked fifth in the
Large Employer Category and 17th Overall in 2022.
AdTheorent is headquartered in New
York, with fourteen offices across the United States and Canada. For more
information, visit adtheorent.com.
About MarTech Breakthrough
Part of Tech Breakthrough, a leading market intelligence and
recognition platform for global technology innovation and
leadership, the MarTech Breakthrough Awards program is devoted to
honoring excellence in marketing, ad and sales technology
companies, products and people. The MarTech Breakthrough Awards
provide a platform for public recognition around the achievements
of breakthrough marketing technology companies and products in
categories including marketing automation, AdTech, SalesTech,
marketing analytics, performance marketing, CRM, content and social
marketing, website, SEM, mobile marketing and more. For more
information, visit MarTechBreakthrough.com.
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SOURCE AdTheorent