AdTheorent is an industry-leading company that delivers
customized machine learning and powerful data science advertising
solutions to global enterprises.
SAN ANTONIO, July 25, 2023 /PRNewswire/ -- Frost &
Sullivan recently researched the digital advertising industry
and, based on its findings,
recognizes AdTheorent (Nasdaq: ADTH), with the 2023 North
American Product Leadership Award. AdTheorent is a disruptive
machine learning (ML) platform for cross-channel advertising that
offers predictive targeting to drive advertiser outcomes and
maximize return on investment (ROI). AdTheorent is the only
seven-time recipient of this recognition since Frost & Sullivan
began its Best Practices Award Recognition in 2001.
AdTheorent developed the first machine learning-based
demand-side platform (DSP) to offer statistics-based targeting that
streamlines the user experience (UX) and dramatically increases
customers' chances of success. The company's innovative ML-DSP
leverages ML and artificial intelligence (AI) algorithms to target
each client's unique audience and deliver highly personalized
advertising campaigns, harnessing data-driven predictive analytics
to drive successful business outcomes. The company's machine
learning engine analyzes vast amounts of data (reflecting a vast
and impressive investment in programmatic data augmentation,
curation, and normalization) and forecasts the likelihood of ad
engagement and conversion at the individual ad impression and
campaign KPI level. Leveraging ML, AdTheorent predicts and scores
the probability of a successful outcome; highly integrated feedback
loops tied to campaign outcomes train ML models in real-time,
making them smarter iteratively, and building a constant
improvement cycle allowing AdTheorent to ensure that each ad will
reach target users at the right time.
With a customer-centric approach and a corporate culture that
revolves around purpose-driven innovation, AdTheorent stays ahead
of the curve while meeting customers' ever-evolving needs. This
pioneering strategic vision has led AdTheorent to generate superior
solutions that enable its clients to have outstanding capabilities
in their advertising campaigns.
"Backed by its 11+ years of industry-leading expertise, the
company's solutions advance digital advertising one step further
than competing solutions. Unlike the alternatives, AdTheorent's
open-ended system is data agnostic and does not rely on user
profiles, user IDs or cookie pools," said Alaa Saayed, Senior Program Director at Frost
& Sullivan.
AdTheorent continuously evolves and enhances its existing
portfolio to ensure optimal performance. For example, the company
launched a groundbreaking new audience targeting solution built
using AdTheorent's audience builder, ABi™, and a health-specific
product, AdTheorent's Health Audience Builder, or HABi™. ABi and
HABi facilitate the development of algorithms that are designed to
ensure that ads are served only to users who belong to a desired
customer-specified audience and are most likely to take a desired
campaign action.
The AdTheorent team uses ABi and HABi to build and activate
audiences for managed service customers. In the third
quarter, customers will be able to utilize ABi or HABi to build
AdTheorent Predictive audiences within AdTheorent's self-service
platform. Using these platforms, customers can automate their
preferences and targets using transparent and highly reliable data
sources. Without utilizing cookies, IDs, or personally identifiable
information, ABi and HABi deliver superior audience quality and KPI
performance. Recently, the company was certified by an industry
third party for its Predictive Audiences, providing independent
verification of data quality. To earn this validation AdTheorent
submitted to an independent data audit, demonstrating that
AdTheorent Predictive Audiences maintain the highest standards of
data quality, privacy, and transparency.
AdTheorent is strongly committed to keeping its customers'
privacy protected. The company's ad targeting is not dependent on
third-party data licenses, cookies, device identifiers, or unified
or individualized identifiers. As a result, AdTheorent does not
store any sensitive or personal data, which is advantageous for
regulated industries, such as banking, finance, and healthcare.
AdTheorent's next innovation is its Health DSP, launching for
self-service users in the third quarter of 2023, which the company
has referred to as its most ambitious product launch to date, and
the industry's most advanced privacy-forward health marketing
research and patient targeting solution.
"AdTheorent's distinctive approach to digital advertising
prioritizes privacy concerns and has high-quality design,
reliability, and quality as its central pillars. Its
privacy-forward strategy and capacity to deliver sophisticated
business outcomes for advertisers distinguish the company from
competitors," noted Valentina
Barcia, Best Practices Analyst at Frost & Sullivan.
Each year, Frost & Sullivan presents this award to the
company that has developed a product with innovative features and
functionality that is gaining rapid market acceptance. The award
recognizes the quality of the solution and the customer value
enhancements it enables.
Frost & Sullivan Best Practices Awards recognize companies
in various regional and global markets for demonstrating
outstanding achievement and superior performance in leadership,
technological innovation, customer service, and strategic product
development. Industry analysts compare market participants and
measure performance through in-depth interviews, analyses, and
extensive secondary research to identify best practices in the
industry.
About Frost & Sullivan
For six decades, Frost & Sullivan has been world-renowned
for its role in helping investors, corporate leaders, and
governments navigate economic changes and identify disruptive
technologies, Mega Trends, new business models, and companies to
action, resulting in a continuous flow of growth opportunities to
drive future success. Contact us: Start the discussion.
About AdTheorent
AdTheorent (Nasdaq: ADTH) uses advanced machine learning
technology and privacy-forward solutions to deliver impactful
advertising campaigns for marketers. AdTheorent's machine
learning-powered media buying platform powers its predictive
targeting, predictive audiences, geo-intelligence, audience
extension solutions and in-house creative capability, Studio AT.
Leveraging only non-sensitive data and focused on the predictive
value of machine learning models, AdTheorent's product suite and
flexible transaction models allow advertisers to identify the most
qualified potential consumers coupled with the optimal creative
experience to deliver superior results, measured by each
advertiser's real-world business goals.
AdTheorent is consistently recognized with numerous technology,
product, growth and workplace awards. Additionally, AdTheorent is
the only seven-time recipient of Frost & Sullivan's "Digital
Advertising Leadership Award." AdTheorent is headquartered in
New York, with fourteen offices
across the United States and
Canada. For more information, visit adtheorent.com.
Contact:
Ashley Weinkauf
P: 210-844-2505
E: ashley.weinkauf@frost.com
Melanie
Berger. AdTheorent
P: 850-567-0082
E: melanie@adtheorent.com
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