NEW YORK, March 13, 2019 /PRNewswire/ -- Yext, Inc.
(NYSE: YEXT), the leader in Digital Knowledge Management (DKM),
today announced a new collaboration with Adobe (NASDAQ: ADBE). Yext
has launched four integrations with the Adobe Experience Cloud to
easily connect Yext knowledge to properties and assets created and
managed with Adobe. These integrations will enable businesses to
use their brand data stored in Yext across websites, mobile apps,
email systems, and the Internet of Things. Adobe customers can now
leverage Yext to increase discoverability of their Adobe
experiences and give them control of their brand across the
internet.
"As search transforms from results to answers, the importance of
structuring critical brand information to supply verified, direct
answers to consumers is only continuing to grow," said Howard Lerman, Founder and CEO of Yext. "We are
proud to collaborate with Adobe to provide new ways for brands to
provide an excellent customer experience powered by
intelligence."
"In the context of a changing customer journey fueled by
changing technology, businesses need to think strategically about
how to structure the facts that consumers seek out about them in
order to make themselves discoverable," said Cody Crnkovich, Head of Platform Partners and
Strategy, Adobe Experience Cloud. "We're excited to bring the power
of Yext knowledge to Adobe customers so that even more people can
discover the compelling digital experiences they build with
us."
Yext has launched integrations with the following four Adobe
products:
- Adobe Experience Manager: By connecting Yext to Adobe's
experience delivering offering, Adobe Experience Manager, the
integration enables brands to power their websites with knowledge
stored in Yext. This allows businesses to create pages and finders
for locations, professionals, and events and update them centrally
from Yext. By providing accurate, comprehensive, and up-to-date
information with these tools, customers can create a better search
experience across digital services.
- Adobe Campaign: Businesses leveraging this integration
will be able to send review requests through Adobe Campaign,
Adobe's email and cross-channel orchestration solution,
streamlining their review strategy. This gives customers a holistic
view of review management as part of their daily operations — of
critical importance considering the impact reviews have on search
rankings.
- Adobe Analytics: This integration syncs Yext Analytics
data measuring brand performance in third party services powered by
Yext, from search engines to voice assistants, into Adobe
Analytics. This gives mutual customers a more holistic view of
their performance on their Adobe properties and across the digital
ecosystem.
- Adobe Target: This integration brings the power of Adobe
Target to Yext Pages, allowing businesses to optimize and
personalize their Pages to nudge customers to conversion with
personalized content and calls to action. Adobe Target insights
from Yext Pages will be visible in a business's Adobe Target
dashboard alongside results from other channels including web,
mobile, email, and Internet of Things.
"Adobe is the global leader in content delivery and management,
and with these integrations, we're giving businesses an easy way to
power their digital experiences with the structured data they
manage with Yext and increase their online discoverability and
brand control," said Marc
Ferrentino, Chief Strategy Officer of Yext. "These
integrations represent a major step forward in ensuring that the
websites and other experiences brands create show up in searches
across search engines, voice assistants, maps, and apps that
consumers use every day."
To learn more about Yext's collaboration with Adobe, visit
yext.com/adobe.
About Yext:
Yext, Inc. (NYSE: YEXT) is the leading Digital
Knowledge Management (DKM) platform. Our mission is to give
companies control over their brand experiences across the digital
universe of maps, apps, search engines, voice assistants, and other
intelligent services that drive consumer discovery, decision, and
action. Today, thousands of businesses including brands like Taco
Bell, Rite Aid, and Steward Health Care use the Yext Knowledge
Engine™ to manage their digital knowledge in order to boost brand
engagement, drive foot traffic, and increase sales.
Yext has been named a Best Place to Work by Fortune and Great
Place to Work® as well as a Best Workplace for Women.
Yext is headquartered in New York
City with offices in Berlin, Chicago, Dallas, Geneva, London, Paris, San
Francisco, Shanghai,
Tokyo and the Washington, D.C. Area. For more information,
visit yext.com.
About Adobe Experience Cloud
Adobe is reimagining Customer Experience Management (CXM) with
Adobe Experience Cloud, the industry's only end-to-end solution for
experience creation, marketing, advertising, analytics and
commerce. Unlike legacy enterprise platforms with static, siloed
customer profiles, Adobe Experience Cloud helps companies deliver
consistent, continuous and compelling experiences across customer
touchpoints and channels – all while accelerating business growth.
Industry analysts have named Adobe a leader in over 20 major
reports focused on experience – more than any other technology
company.
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SOURCE Yext, Inc.