JCDecaux wins landmark exclusive 21-year advertising street furniture contract in Tallinn, the capital city of Estonia
February 21 2023 - 11:40AM
JCDecaux wins landmark exclusive 21-year advertising street
furniture contract in Tallinn, the capital city of Estonia
JCDecaux wins landmark exclusive 21-year
advertising street furniture contract in Tallinn,
the capital city of Estonia
Paris,
February
21st,
2023 – JCDecaux SE (Euronext Paris: DEC), the
number one outdoor advertising company worldwide, announced today
that JCDecaux Eesti OÜ, its Estonian subsidiary, has won an
exclusive 21-year advertising street furniture contract with
Tallinn – population 452,000, the capital city of Estonia.
The contract includes the installation and
maintenance of 1,200 bus shelters, 34 self-cleaning toilets, and
141 free-standing City-Light-Poster displays. Part of the media
portfolio in Tallinn’s vibrant city centre will be digitised.
Mr. Mihhail
Kõlvart, the Mayor of Tallinn,
said: “This procurement was the first of its kind in Estonia, in
which the procuring party considered the design and quality of the
structure to be more important than the rent. In cooperation with
JCDecaux Eesti OÜ, which won the tender, we seek to acquire
high-quality and passenger-friendly street furniture that has been
specially designed for the city of Tallinn. The accessible outdoor
toilets, which will be added to the public space, are also
important for the city of Tallinn.”
Jean-Francois Decaux, Co-chief Executive
Officer of JCDecaux, said: "Tallinn is an important and
modern technological hub, a popular tourist destination, as well as
the European Green Capital in 2023. We are very pleased to continue
the long-term partnership with the city of Tallinn which started in
2007, by offering high-quality products and services to its
citizens and visitors. In this public procurement process, the
final tender evaluation was 100% based on non-financial criteria,
such as design, including functionality and quality, where JCDecaux
was the best respondent. This contract is the perfect example of
our street furniture business model which is about the
beautification of the streetscape and first-class maintenance of
services provided at no cost to taxpayers. With this contract, we
will pursue our successful strategy of focusing on premium
advertising networks providing unique and high-quality advertising
opportunities to advertisers. This will pave the way to increase
our market share of total media spend which currently stands at
more than 5% in Estonia."
Key Figures for JCDecaux
- 2022 revenue: €3,317m(a)
- N°1 Out-of-Home Media company
worldwide
- A daily audience of more than 850
million people in more than 80 countries
- 957,706 advertising panels
worldwide
- Present in 3,518 cities with more
than 10,000 inhabitants
- 10,720 employees
- JCDecaux is listed on the Eurolist
of Euronext Paris and is part of the Euronext 100 and Euronext
Family Business indexes
- JCDecaux is recognised for its
extra-financial performance in the FTSE4Good (3.6/5), CDP (A-
Leadership), MSCI (AA) and has achieved Platinum Medal status from
EcoVadis
- 1st Out-of-Home Media company to
join the RE100 (committed to 100% renewable energy)
- Leader in self-service bike rental
scheme: pioneer in eco-friendly mobility
- N°1 worldwide in street furniture
(530,143 advertising panels)
- N°1 worldwide in transport
advertising with 154 airports and 215 contracts in metros, buses,
trains and tramways (340,753 advertising panels)
- N°1 in Europe for billboards
(72,611 advertising panels)
- N°1 in outdoor advertising in
Europe (596,831 advertising panels)
- N°1 in outdoor advertising in
Asia-Pacific (232,268 advertising panels)
- N°1 in outdoor advertising in Latin
America (64,893 advertising panels)
- N°1 in outdoor advertising in
Africa (20,808 advertising panels)
- N°1 in outdoor advertising in the
Middle East (14,177 advertising panels)
(a) Adjusted
revenue
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, Linkedin, Facebook,
Instagram and Youtube.
Communications
Department: Albert Asséraf+33 (0)
1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1
30 79 79 93 –
remi.grisard@jcdecaux.com
- 21-02-2023 # CP Tallinn_UK
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