JCDecaux becomes official partner of the “UN Joint Sustainable Development Goals Fund” (Joint SDG Fund), underlining its role as a sustainable media
January 24 2023 - 11:40AM
JCDecaux becomes official partner of the “UN Joint Sustainable
Development Goals Fund” (Joint SDG Fund), underlining its role as a
sustainable media
JCDecaux becomes official partner of the
“UN Joint Sustainable Development Goals Fund” (Joint SDG Fund),
underlining its role as a sustainable media
Paris, 24 January 2023 –
JCDecaux SE (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announces that it has signed a
global strategic partnership with the United Nations Development
Programme (UNDP) to support the “UN Joint Sustainable Development
Goals Fund” (Joint SDG Fund), a Fund devised to stimulate the
development of Sustainable Development Goals (SDGs) worldwide.
With a daily audience of more than 850 million
people globally and in line with its mission of sustainably
improving the quality of life of the greatest number of people,
JCDecaux practices and promotes responsible outdoor advertising and
has supported Major Causes since the company’s foundation with
campaigns on its street furniture and advertising media to local
and international associations and NGOs that promote SDGs.
Promoting responsible outdoor advertising is one
of the six commitments made in the 2030 ESG Strategy Roadmap
unveiled by JCDecaux in May 2022. Of particular note is the
commitment by the Group’s subsidiaries to apply the Code of Conduct
for Out-of-Home display and to support one or more of the UN’s
SDGs.
These 17 goals, defined in 2015 and adopted by
all of the UN member states, represent a global call to action to
eradicate poverty, ensure the prosperity of everyone while at the
same time protecting the planet. Universal, inclusive and
interconnected, it calls for action to achieve the goals ahead of
2030 based on five major principles (the 5 Ps): People, the Planet,
Prosperity, Peace and Partnerships. Since 2015, and backed by the
United Nations, many governments have already adopted measures to
support these SDGs, leading to the decline of the proportion of the
world’s population living in extreme poverty as well as mortality
rates linked to non-contagious diseases. The next eight years will
be key in making all of the SDGs a reality and in building a better
future for everyone. Reaching these goals will require global
cooperation, promoted by the United Nations. JCDecaux, via its
partnership with the Joint SDG Fund, is committed to making outdoor
advertising a key driver in promoting SDGs.
Having signed the United Nations’ Global Compact
in November 2015, JCDecaux is extending its commitment with this
new agreement, to support Human rights and commits to a concrete
policy of supporting Major Causes throughout the world.
Lisa Kurbiel, Head of the United Nations
Joint SDG Fund Secretariat, declared: “We
are honored to bring the strengths of the UN Joint SDG Fund
together with JCDecaux to mobilise a global movement that embeds
sustainability at the heart of advertising. The media is a key
stakeholder in accelerating the Sustainable Development Goals,
playing a major role in advancing societal goals to combat climate
change, promote gender equality and reduce inequalities. This great
partnership allows us to become changemakers”.
Jean-Charles Decaux, Chairman of the
Executive Board and Co-CEO of JCDecaux, said: “We are
delighted with this robust and ambitious partnership agreed with
the “UN Joint Sustainable Development Goals Fund” (Joint SDG Fund),
which will benefit a broad range of causes throughout the world in
the fields of health, research, gender equality, protection of the
vulnerable and the fight against climate change. As a sustainable
media, present in more than 80 countries with around 1 million
advertising panels worldwide, JCDecaux has supported major causes
for a number of years globally and currently contributes to the
promotion of 14 of the 17 SDGs. Thanks to our strategy, our way of
operating and our range of solutions, we contribute to improving
the quality of life in urban centres making them more human and
more inclusive. This partnership with the UN Joint SDG Fund allows
us to strengthen the visibility of Sustainable Development Goals
through local advertising in association with NGOs, who work to
reduce poverty, protect the environment, and promote peace and
justice.”
Key Figures for JCDecaux
- 2021 revenue: €2,745m(a)– 9-month 2022 revenue: €2,283m(a)
- N°1 Out-of-Home Media company worldwide
- A daily audience of more than 850 million people in more than
80 countries
- 957,706 advertising panels worldwide
- Present in 3,518 cities with more than 10,000 inhabitants
- 10,720 employees
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good (3.6/5), CDP (A- Leadership), MSCI (AA) and has
achieved Platinum Medal status from EcoVadis
- 1st Out-of-Home Media company to join the RE100 (committed to
100% renewable energy)
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- N°1 worldwide in street furniture (530,143 advertising
panels)
- N°1 worldwide in transport advertising with 154 airports and
215 contracts in metros, buses, trains and tramways (340,753
advertising panels)
- N°1 in Europe for billboards (72,611 advertising panels)
- N°1 in outdoor advertising in Europe (596,831 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (232,268 advertising
panels)
- N°1 in outdoor advertising in Latin America (64,893 advertising
panels)
- N°1 in outdoor advertising in Africa (20,808 advertising
panels)
- N°1 in outdoor advertising in the Middle East (14,177
advertising panels)
(a) Adjusted revenue
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, Linkedin, Facebook,
Instagram and Youtube.
Communications
Department: Albert Asséraf+33 (0) 1 30 79
79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1 30 79 79
93 – remi.grisard@jcdecaux.com
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