JCDecaux wins a 10-year contract with CCR Metro Bahia in Salvador to operate advertising of its two metro lines, strengthening its position as the largest metro media company in Brazil
January 19 2023 - 11:40AM
JCDecaux wins a 10-year contract with CCR Metro Bahia in Salvador
to operate advertising of its two metro lines, strengthening its
position as the largest metro media company in Brazil
JCDecaux wins a
10-year contract with CCR Metro Bahia in
Salvador to operate advertising of its two
metro lines, strengthening its
position as the largest metro media company in Brazil
Paris,
19 January
2023 – JCDecaux SE (Euronext
Paris: DEC) the number one outdoor advertising company worldwide,
announces the signing of a 10-year contract with CCR Metro Bahia to
take over the advertising operations of the two metro lines in
Salvador (Brazil) – Red-Line 1 and Blue-Line 2. This new
partnership, effective in March 2023, sustains the expansion
strategy of JCDecaux, reinforcing its position as the largest metro
media player in Brazil.
In the capital city of the state of Bahia,
JCDecaux will operate advertising on the two existing subway lines
– Red-Line 1, which spans 12 km long and includes 8 stations, and
Blue-Line 2, spanning 19 km and including 12 stations. All
together, these two lines connect the Historical Center to the
outskirts of Salvador, moving more than 530,000 passengers per day.
These lines are also linked to 7 integrated bus terminals that will
display JCDecaux media.
The existing inventory of Red-Line 1 and
Blue-Line 2, which will now be managed by JCDecaux, includes more
than 40 digital units spread throughout the stations, 162 static
panels at bus terminals as well as 520 carriage internal TVs.
Thanks to this new contract, JCDecaux will reach more than 7.7
million passengers daily in the main metro lines in Brazil.
With the arrival of JCDecaux in Salvador Metro,
advertisers will benefit from brand new digital inventory reaching
more than 1,200 faces, 2 digital Iconics in key stations, engaging
and relevant short-video content as well as new data-driven
solutions to leverage all the digital assets of Red-Line 1 and
Blue-Line 2, as the partnership with CCR Metro Bahia aims to
deliver the highest international standards in OOH advertising.
These resources reinforce the company's focus on digitisation and
will allow the creation of high-impact DOOH campaigns based on
qualified information, expanding the connection of brands with
passengers traveling daily across Salvador de Bahia, the largest
city in the Northeast of Brazil.
A CCR Group company, CCR Metro Bahia is the
operator responsible for the maintenance and operation of the
Salvador and Lauro de Freitas Subway System, for a period of 30
years, through a Public-Private Partnership (PPP). With investments
of about R$ 5.8 billion, it is the fastest growing subway system in
Latin America in recent years.
This new partnership with CCR further
strengthens JCDecaux’s position as the only OOH company with a
national reach, consolidating its leadership in metro media in
Brazil. Recently, JCDecaux announced the inclusion of Lilac-Line 5
of ViaMobilidade and Yellow-Line 4 of ViaQuatro, in its portfolio
already comprising the Blue-Line 1, Green-Line 2 and Red-Line 3 of
the São Paulo metro network. This wide range of media assets allows
advertisers to create integrated campaigns with JCDecaux's other
displays throughout Brazil, increasing the impact and audience
reach in OOH.
In Brazil, in addition to the main metro lines
in São Paulo, JCDecaux operates the largest national Street
Furniture offer with more than 18,000 faces strategically located
across 11 major cities, including São Paulo, Campinas, Rio de
Janeiro, Brasília, and major capitals of the North and Northeast
Regions. The company also manages the advertising concession in the
country’s two busiest international airports: Guarulhos (GRU) and
Brasília (BSB). Together, all these media assets add up to 130
million impressions per day.
Jean-Charles Decaux, Chairman of the
Executive Board and Co-Chief Executive Officer of
JCDecaux, said: “We are delighted to have been awarded
this new contract with CCR Metro Bahia and we deeply thank the
teams for their confidence. This partnership will deliver the
best-in-class standards in DOOH advertising, supported by our
state-of-the-art data-driven solutions. As the largest metro media
player in Brazil, this new contract reinforces our leadership and
will allow advertisers to benefit from JCDecaux's transport
expertise in the Northeast region. Brazil, which is ranked among
the world’s top ten largest advertising markets and N°1 in Latin
America, is leading the way in terms of digital communication. It
is one of the markets where JCDecaux’s assets are the most
digitized, already representing more than half of our revenue in
the country. With this partnership, we are determined to pursue our
mission: delivering innovative media assets that enhance
communication and benefit cities, partners, people, advertisers and
their brands.”
Key Figures for JCDecaux
- 2021 revenue: €2,745m(a)– 9-month 2022 revenue: €2,283m(a)
- N°1 Out-of-Home Media company worldwide
- A daily audience of more than 850 million people in more than
80 countries
- 957,706 advertising panels worldwide
- Present in 3,518 cities with more than 10,000 inhabitants
- 10,720 employees
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good (3.6/5), CDP (A- Leadership), MSCI (AA) and has
achieved Platinum Medal status from EcoVadis
- 1st Out-of-Home Media company to join the RE100 (committed to
100% renewable energy)
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- N°1 worldwide in street furniture (530,143 advertising
panels)
- N°1 worldwide in transport advertising with 154 airports and
215 contracts in metros, buses, trains and tramways (340,753
advertising panels)
- N°1 in Europe for billboards (72,611 advertising panels)
- N°1 in outdoor advertising in Europe (596,831 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (232,268 advertising
panels)
- N°1 in outdoor advertising in Latin America (64,893 advertising
panels)
- N°1 in outdoor advertising in Africa (20,808 advertising
panels)
- N°1 in outdoor advertising in the Middle East (14,177
advertising panels)
(a) Adjusted
revenue
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, Linkedin, Facebook,
Instagram and Youtube.
Communications
Department: Albert Asséraf+33 (0)
1 30 79 79 10 – albert.asseraf@jcdecaux.com
Investor
Relations: Rémi Grisard+33 (0) 1
30 79 79 93 – remi.grisard@jcdecaux.com
- 19-01-2023 # Salvador de Bahia_UK
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