JCDecaux to achieve carbon neutrality by 2021 in France
October 12 2020 - 11:40AM
JCDecaux to achieve carbon neutrality by 2021 in France
JCDecaux to achieve carbon neutrality by
2021 in France
Paris, October 12th, 2020 – JCDecaux
SA (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, has set a target of achieving
carbon-neutral status by 2021 for all its activities in France
covering scopes 1, 2 and 3*.
For over 55 years, JCDecaux’s business model has
created, supplied, managed and maintained products and services in
the public interest, all funded by advertising with no cost to
taxpayers. Rather than a cost to public finances, such products and
services have a positive impact on, among others, fee payments to
local authorities. Rent to private landlords has the same
benefits.
Just as its first creation, the bus shelter, the
Group is enhancing accessibility, ensuring optimal resource
management and rolling out new services to the 890 million city
dwellers, where the Group operates both in France and abroad.
To this end, JCDecaux has mobilised its R&D
team based in France in collaboration with the 1,700 suppliers from
SMEs and mid-sized business that represent its nationwide value
chain. The Group is committed to ongoing innovation to continually
reduce its environmental footprint and to offer services that are
safe, aesthetic, eco-responsible and provide utility. In this
spirit, the Group has designed and developed a new generation of
innovative bus shelters® with a view to sustainably improving urban
spaces. The range includes the Filtreo® bus shelter whose green
roof contributes to the reduction of air pollution and the Natural
Cooling bus shelter, which offers a solution to the issue of urban
heat islands. Similarly, JCDecaux’s self-service bikes have made
city bike use the backbone of urban mobility infrastructures. They
have gained public support as demonstrated by more than 710 million
journeys since 2003, saving more than several thousand tons
of CO2. They also accelerate modal shifts, resulting in greener
mobility, as well as driving forward a collective effort to cut
greenhouse gas emissions.
Despite Outdoor Advertising being a low-emitting
greenhouse gas industry, JCDecaux has always made the conscious
decision to lower its consumption levels. More recently, the Group
has pledged to offset related emissions. Rainwater collection
techniques to wash street furniture without any detergent date back
several decades and street furniture’s life cycle analysis has been
implemented for 25 years. Such longstanding initiatives are
reflected in impactful day-to-day activities focused on:
- Strategy and risk management: environmental criteria
incorporated into management compensation; Sustainable Development
included in Group risk mapping since 2009; JCDecaux extra-financial
performance statement audited by an Independent Third Party and
finalised with an unqualified opinion and commentary issued on an
annual basis;
- Product design: application of 10 eco-design principles and
furniture refurbishment which we provide;
- Managed electricity consumption: LED replacement of classic
furniture lighting technologies; intelligent solutions impacting
lighting use and improving furniture energy efficiency by up to
70%; digital screens selected according to stringent criteria
assessing quality and energy efficiency to ensure the lowest
possible electricity consumption for services and expected uses;
integration of photovoltaic panels in our furniture, where
applicable with a ten year plus life span;
- Group decision to source 100% renewable electricity by 2022. In
2019, 88% was already sourced renewably at Group level with 100% in
France and 18 other subsidiaries. In September 2019, JCDecaux
became the first outdoor advertising group to join the RE100, a
global initiative bringing together worldwide companies committed
to renewable electricity;
- Operational excellence: optimised logistical routes; an
eco-driving training course since 2003; the roll-out of hybrid and
natural gas (NGV) electric vehicle fleet and soft mobility plans;
ISO 14001 environmental management system for main locations,
certified since 2007 in France.
Between 2017 and 2019, JCDecaux reduced its
greenhouse gas emissions (scopes 1 and 2 - market-based) by 26% in
France and 55% internationally. By 2021 in France, JCDecaux will
take an additional step in measuring its greenhouse gas emissions
(scope 3) and in the reduction actions implemented. Lastly,
JCDecaux’s voluntary purchases of carbon credits will signal a
further final key phase, complementary to the Group’s approach, in
order to offset residual carbon emissions from its activities.
Carbon neutrality in France, the Group’s
historic headquarters and the largest market in terms of 2020
revenue, headcount and invested capex will lead the global action
to enrich the Group’s sustainable development strategy.
* Scopes 1 and 2: are the sum of direct
emissions caused by fossil fuel combustion (petrol, natural gas,
fuel) and the sum of indirect emissions caused by electricity
consumptions and urban heating – Scope 3: all other emissions,
including for example transportation of our products from their
production site, end-of-life treatment of our street furniture and
in the travel usage of our employees
Jean-Charles Decaux, Chairman of the
Executive Board and Co-CEO of JCDecaux, said: “JCDecaux
has always set its strategic priorities, in France and around the
world, to constantly reduce the environmental impact of its
activity, and particularly its energy consumption and greenhouse
gas emissions. This commitment and transparency, supported by all
our teams, have been recognised for a number of years, as
illustrated by our various benchmarks. At the end of 2019, we
joined the CDP A List and became the first outdoor advertising
group to join RE100. Then, in early 2020, we were awarded the
maximum AAA rating from the Morgan Stanley Capital International
(MSCI) agency for the third consecutive year. I am proud that all
JCDecaux France activities will achieve carbon-neutral status by
2021, following on from the actions carried out for many years by
our Group. Whilst JCDecaux has become the outdoor advertising
champion, the Group has never lost sight of its values and
convictions. From its inception, JCDecaux has acknowledged that
economic growth, permanent job creation, social and stakeholder
responsibility and sustainable development to limit its
environmental footprint are inextricably linked and part of its
competitiveness. Such exacting standards should be better taken in
account in public procurement, so that, quality and
sustainability prevail in the general interest. As such,
responsible public procurement will drive forward the ecological
transition. We are active in over 2,000 cities around France and
the preferred partner of 14,000 companies that trust JCDecaux for
their local, national and international brand advertising strategy.
Through our presence and partnerships, we are helping to raise
awareness of environmental issues and promote more sustainable
lifestyles, with the support of the brands we display. Crucially,
brands exist through their presence in both the physical and
virtual worlds, delivering multiple communication formats to
cities, the space for better living together. The legitimacy of the
messages we carry are based on the credibility of our initiatives
and the trust we have earned from our customers (local authorities,
social and governmental organisations, transport companies and
advertisers).”
Key Figures for JCDecaux
- 2019 revenue: €3,890m, H1 2020 revenue: €1,075m
- Present in 3,890 cities with more than 10,000 inhabitants
- A daily audience of more than 890 million people in more than
80 countries
- 13,210 employees
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- 1st Out-of-Home Media company to join the RE100 (committed to
100% renewable energy)
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is recognised for its extra-financial performance in
the FTSE4Good index and the MSCI and CDP 'A List' rankings
- 1,061,630 advertising panels worldwide
- N°1 worldwide in street furniture (517,800 advertising
panels)
- N°1 worldwide in transport advertising with more than 160
airports and 270 contracts in metros, buses, trains and tramways
(379,970 advertising panels)
- N°1 in Europe for billboards (136,750 advertising panels)
- N°1 in outdoor advertising in Europe (636,620 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (260,700 advertising
panels)
- N°1 in outdoor advertising in Latin America (69,490 advertising
panels)
- N°1 in outdoor advertising in Africa (22,760 advertising
panels)
- N°1 in outdoor advertising in the Middle East (15,510
advertising panels)
For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Agathe Albertini+33 (0) 1 30
79 34 99 – agathe.albertini@jcdecaux.com
Investor
Relations: Arnaud Courtial+33 (0) 1 30 79
79 93 – arnaud.courtial@jcdecaux.com
- 12-10-2020 # Neutralité carbone en France_UK
JCDecaux (EU:DEC)
Historical Stock Chart
From Jun 2024 to Jul 2024
JCDecaux (EU:DEC)
Historical Stock Chart
From Jul 2023 to Jul 2024