JCDecaux: Warning Global Warming: a poster project by Per Arnoldi with JCDecaux
September 02 2019 - 11:40AM
JCDecaux: Warning Global Warming: a poster project by Per Arnoldi
with JCDecaux
Warning Global Warming:
a poster project by Per Arnoldi with
JCDecaux
Paris, September 2nd,
2019 – In close collaboration with international
non-profit The Climate Group, which annually hosts Climate Week
NYC, and JCDecaux, a new poster by Danish artist Per Arnoldi will
appear on 40 sites in New York, displayed in Manhattan, Brooklyn
and Queens, from September 3rd, 2019. Using
a play of words, as well as image, the dramatic, minimal, and
articulate language of the poster sends out a GLOBAL WARNING in the
context of the threat of global warming.
To coincide with the meeting of the United
Nations General Assembly (GA74, September 17th through September
24th, 2019), the poster campaign will bring the climate crisis to
the fore.
From the day before the start of the General
Assembly, a 15-second long animated version of the poster will be
displayed 24-hours a day on 12 JCDecaux digital bus shelters in the
area around the UN building.The posters and animations will run
until September 30th, which will give the world’s press, UN
delegates, residents, and passers-by a full month to take in the
gravity of the subject.
The campaign will generate more than 17 million
impressions during its installation.
The exhibition is supported by The JCDecaux
Group and New Carlsberg Foundation.
Achieving economic growth while respecting
people and the environment is at the heart of our model. As a core
element of JCDecaux's strategy, sustainable development enables us
to anticipate future changes and represents a significant driver of
growth and innovation. To meet the great environmental challenges
facing the planet, JCDecaux is committed to reducing the
environmental impact of its entire operations. Therefore, we are
constantly forward-looking to provide innovative solutions which
are aesthetically pleasing, environmentally-friendly and highly
functional. Energy efficiency measures in the design and use of
furniture and neutralisation of emissions from consumption is thus
an important part of our strategy.
Jean-François Decaux, Chairman of the
Executive Board and Co-CEO of JCDecaux, said: “Since the
early 1990s, JCDecaux and Per Arnoldi have regularly partnered up
to create more than 50 memorable posters mainly celebrating happy
events. Today, it is the pressing issue of climate change that
brings us together again. In line with our environmental
commitments, we hope that Per’s latest work, Warning Global
Warming, showcased on our New York street furniture, will be able
to raise awareness. Eventually, we hope this will lead to everyone
taking concrete action; from governments to citizens through
political, economic and social actors”.
About Per ArnoldiPer Arnoldi
(1941) is a Danish artist, designer, journalist, radio/TV host,
entertainer, writer, critic, raconteur and jazz aficionado who
works from Copenhagen and London. Paintings, sculptures, ceramics,
porcelain, logo design, posters, furniture and color schemes for
buildings come, worldwide, from his studio.His work is included in
the permanent collections of MoMA (New York), The Smithsonian
Institute (Washington, D.C.), Stedelijk Museum Amsterdam, Victoria
and Albert Museum (London), The Israel Museum (Jerusalem) and Musée
des Arts Décoratifs (Paris). With British Architect Norman Foster,
he designed the National Police Memorial on The Mall in London and
a recent official sculpture in Copenhagen commemorates the
approximately 2000 Danish sailors of the Merchant Navy fallen in
World War II.
About JCDecauxJCDecaux, the
number one outdoor advertising company worldwide, is present in
more than 80 countries and 4,030 cities with over 10,000
inhabitants. For more than 50 years, JCDecaux products have been
the benchmark in innovation, quality, aesthetics and functionality.
Thanks to the expertise of its employees, the Group's service
offering, particularly on upkeep and maintenance are recognised by
cities, airport and transport authorities, along with advertisers
around the world. JCDecaux is currently the only world-class player
to focus exclusively on outdoor advertising and the development of
all related activities: street furniture, transport and billboard
advertising. In the age of the smart city, JCDecaux is positioning
itself as a major player and is already playing a vital role in
building the connected city, a city that is more human, more open
and more sustainable.For more information about JCDecaux, please
visit jcdecaux.com. Join us on Twitter, LinkedIn, Facebook,
Instagram and YouTube.
Communications
Department: Agathe Albertini+33 (0) 1 30
79 34 99 – agathe.albertini@jcdecaux.com
Investor
Relations: Arnaud Courtial+33 (0) 1 30 79
79 93 – arnaud.courtial@jcdecaux.com
- 02-09-2019 # Warning Global warming_EN
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