JCDecaux wins San Francisco’s iconic Street Furniture contract
July 31 2019 - 11:41AM
JCDecaux wins San Francisco’s iconic Street Furniture contract
JCDecaux wins San Francisco’s
iconic Street Furniture contract
Paris, July 31st, 2019 – JCDecaux
SA (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announced today that it has been
awarded the iconic Street Furniture contract for San Francisco
(population: over 860,000). The 20-year contract was awarded by the
San Francisco’s Board of Supervisors in a unanimous vote and signed
by the Mayor following a competitive tender.
The contract covers the program management,
including design, installation and daily maintenance of 114
three-sided columns with 2 panels for advertising and 1 panel for
City/public service uses, as well as 25 fully accessible automatic
public toilets.
The approved design from SMITHGROUP is the
winner of an innovative design competition among 12 diverse San
Francisco-based architects and industrial designers. The columns
and the toilets contemporary look and feel will be curved, fairly
abstract, sculptural structures (see attached pictures).
70 of the new columns will have digital screens.
20 columns will provide a multi-service space dedicated for
micro-businesses, way-finding systems and neighborhood services and
15 columns will be equipped with live-touch digital screens for
city and civic information display.
Following the successful launch of small cells
for 4G in the current columns, the contract will include the rights
to 5G/4G small cells integration with a revenue split between the
City of San Francisco and JCDecaux.
11 out the 25 new state of the art automatic
public toilets will be supervised by attendants as part of a social
entreprise community program. San Francisco’s automatic public
toilets recorded 14 million flushes since the inception of the
program in 1996 (850,000 over the last 12 months) and have the
highest recorded usage in the world.
Jean-François Decaux, Chairman of the
Executive Board and Co-CEO of JCDecaux, said: “23 years
after the launch of our advertising street furniture concept in the
US in San Francisco, we are very pleased to continue and enhance
the collaboration with the City of San Francisco, the World’s tech
capital. This strategic partnership reflects both the
sustainability of our business model as well as our capacity to
develop new products and services that help cities deliver much
needed infrastructures to their constituents in a fiscally
responsible manner. The introduction of 4m² digital screens in the
city centre will deliver valuable audiences to advertisers and
enhance our digital US street furniture network which includes the
most iconic locations such as 5th Avenue in New York City, North
Michigan in Chicago and Boylston street in Boston”.
Key Figures for JCDecaux
- 2018 revenue: €3,619m, H1 2019 revenue: €1,842.3m
- JCDecaux is listed on the Eurolist of Euronext Paris and is
part of the Euronext 100 and Euronext Family Business
indexes
- JCDecaux is part of the FTSE4Good index and the MSCI and CDP
rankings
- N°1 worldwide in street furniture (528,660 advertising
panels)
- N°1 worldwide in transport advertising with more than 170
airports and 277 contracts in metros, buses, trains and tramways
(326,970 advertising panels)
- N°1 in Europe for billboards (137,020 advertising panels)
- N°1 in outdoor advertising in Europe (645,540 advertising
panels)
- N°1 in outdoor advertising in Asia-Pacific (239,300 advertising
panels)
- N°1 in outdoor advertising in Latin America (72,880 advertising
panels)
- N°1 in outdoor advertising in Africa (24,170 advertising
panels)
- N°1 in outdoor advertising in the Middle East (16,450
advertising panels)
- Leader in self-service bike rental scheme: pioneer in
eco-friendly mobility
- 1,061,200 advertising panels in more than 80 countries
- Present in 4,030 cities with more than 10,000 inhabitants
- 13,030 employees
Communications
Department: Agathe Albertini+33 (0) 1 30
79 34 99 – agathe.albertini@jcdecaux.com
Investor
Relations: Arnaud Courtial+33 (0) 1 30 79
79 93 – arnaud.courtial@jcdecaux.com
- 31-07-2019 # MU San Francisco_UK
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