JCDecaux wins advertising street furniture contract for six cities in the Grand Paris Seine Ouest area for a 15-year period
July 18 2019 - 11:40AM
JCDecaux wins
advertising street furniture contract for six cities in the Grand
Paris Seine Ouest area for a 15-year period
Paris, July
18th, 2019 -
JCDecaux SA (Euronext Paris: DEC), the number one outdoor
advertising company worldwide, announced that following a
competitive tender, it has won the advertising street furniture
contract for six cities in the Grand Paris Seine Ouest area, an
Etablissement Public Territorial (a public local authority created
within Greater Paris) comprising eight municipalities, six of which
are covered by this new contract (one win: Vanves and five
renewals).
This 15-year contract, effective
January 1st, 2020, is
part of the local advertising regulations adopted by the
intermunicipal authorities (Règlement Local de Publicité
Intercommunal - RLPI) during Q1 2019. It covers the design,
installation, operation and maintenance of more than 950 street
furniture products that provide a public service (bus shelters,
public toilets, information and free posting panels, electronic
information boards, columns for displaying information about
cultural events, display flagpoles, clocks, etc.) and 19 digital
street furniture, all representing nearly 1,000 advertising panels.
The six local authorities of the Grand Paris Seine Ouest area are:
Chaville, Issy-les-Moulineaux, Marnes-la-Coquette, Meudon, Vanves
and Ville d'Avray. This contract marks the return of JCDecaux to
the city of Vanves and is renewing its offer in the other five
cities.
The cities of Issy-les-Moulineaux,
Chaville and Vanves will benefit from the latest generation digital
street furniture, offering optimal visibility for municipal
information and advertising campaigns, thanks to their 86-inch full
HD LCD screens. Their strategic locations will allow real-time,
contextual and geolocated communication, offering dynamic content.
The latter will provide a platform for unlimited creativity,
benefitting the city, brands, residents and tourists. As a result,
the west of Paris will become the most digital region in
France.
Committed to the Paris Region
municipalities and the well-being of their inhabitants, JCDecaux
has developed street furniture with a high level of service, making
the city more welcoming, comfortable and accessible, in keeping
with the urban environment. USB ports are available on bus
shelters, some of which will also be equipped with solar
panels.
With street furniture designs by
Sir Norman Foster, Philip Cox, Ora-Ïto, Martin Szekely or JCDecaux,
these streamlined, elegant and customised street furniture products
in the colours of each city will blend harmoniously into the urban
landscape.
JCDecaux's offer meets high
environmental standards. The Group has created its most innovative
solutions to moderate the environmental impact of street furniture,
particularly through refurbishing them, in line with the principles
of the circular economy. Their energy performance is optimised,
notably thanks to the use of LED technology and light intensity
modulation, making it possible to reduce electricity consumption by
up to 60%. The choice of materials that are resistant to corrosion
and are recyclable, such as steel, aluminium or glass guarantees an
optimal quality of service throughout the contract's duration.
Finally, bus shelters will always
be maintained with rainwater, using environmentally friendly
products.
Jean-Charles
Decaux, Co-Chief Executive Officer of JCDecaux, said: "We are very pleased to expand our Paris Region portfolio
with this contract. Through placing their trust in us, these six
cities in the Grand Paris Seine Ouest area underlines our
commitment to quality, digital innovation and sustainable
development. This contract strengthens our advertising offer in
Ile-de-France (Greater Paris) and contributes to accelerating the
roll-out of urban digital street furniture, to the benefit of
brands, local authorities and the provision of information to
citizens. We are proud to support the west of Paris - now France's
leading digital region - by contributing to its economic vitality,
and particularly, by rolling out street furniture as part of this
new contract which is innovative and pleasing on the eye.
The result of all this is a more welcoming,
comfortable, accessible and balanced urban environment."
Key Figures for
JCDecaux
-
2018 revenue: €3,619m
-
JCDecaux is listed on the
Eurolist of Euronext Paris and is part of the Euronext 100 and
Euronext Family Business indexes
-
JCDecaux is part of the
FTSE4Good index and the MSCI and CDP rankings
-
N°1 worldwide in street
furniture (528,660 advertising panels)
-
N°1 worldwide in transport
advertising with more than 210 airports and 277 contracts in
metros, buses, trains and tramways (366,000 advertising
panels)
-
N°1 in Europe for billboards
(137,020 advertising panels)
-
N°1 in outdoor advertising in
Europe (648,570 advertising panels)
-
N°1 in outdoor advertising in
Asia-Pacific (239,300 advertising panels)
-
N°1 in outdoor advertising in
Latin America (72,880 advertising panels)
-
N°1 in outdoor advertising in
Africa (24,170 advertising panels)
-
N°1 in outdoor advertising in
the Middle East (16,450 advertising panels)
-
Leader in self-service bike
rental scheme: pioneer in eco-friendly mobility
-
1,061,200 advertising panels in
more than 80 countries
-
Present in 4,030 cities with
more than 10,000 inhabitants
-
13,030 employees
For more information about
JCDecaux, please visit jcdecaux.com.
Join us on Twitter, LinkedIn, Facebook, Instagram
and YouTube.
Communications Department:
Agathe Albertini
+33 (0) 1 30 79 34 99 - agathe.albertini@jcdecaux.com
Investor Relations: Arnaud
Courtial
+33 (0) 1 30 79 79 93 - arnaud.courtial@jcdecaux.com
18-07-2019 # Grand Paris Seine
Ouest_UK
This
announcement is distributed by West Corporation on behalf of West
Corporation clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: JCDecaux via Globenewswire
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