The Yield Growth Corp. (CSE:BOSS, C.BOSS),
announces its shares commenced trading on the Canadian
Securities Exchange under the symbol BOSS. At the same time, Yield
Growth President and CEO Penny Green announces the appointment of
Sandi Lesueur as President of the 100% owned subsidiary, Urban Juve
Provisions Inc., effective immediately.
The Yield Growth Corp. is led by a diverse team of executives
dedicated to rapid and sustainable business and financial growth.
Its principal asset is Urban Juve, an Ayurveda-inspired skin care
and beauty brand that rejuvenates and nourishes from within: spirit
to skin. Urban Juve’s key ingredient -- cannabis sativa hemp root
oil -- combines with natural and pure essential oil-based
formulations to create quality products that are now available
online and will soon be available at select retail stores across
Canada.
The newly appointed President of Urban Juve is accomplished
cosmetics executive Sandi Lesueur. Highlights of her professional
experience include the design and launch of several product lines
for physicians and celebrities such as dermatologist and president
of the Dermatology Association of Canada, Dr. Jason Rivers, and
Oprah Winfrey’s makeup artist, Derrick Rutledge at OOH Lifestyle.
Over her eight-year tenure, she played part in the meteoric rise of
M.A.C Cosmetics where she developed expertise to recognize and
situate innovative brands as future dominant players in the
cosmetics business. Her health and wellness knowledge -- combined
with experience in global production, distribution and brand
cohesion -- will position the newly launched Urban Juve as a unique
force in a lucrative, growing sector in full-spectrum health.
The Urban Juve DistinctionThe Ayurvedic
knowledge and recipes at the heart of Urban Juve take root in a
lifetime of experience applied to holistic health care. Now, the
brand is flowering into a trusted range of custom-crafted, patented
recipes and blends. The formulas centre around the medicinal
properties of the root of cannabis sativa, also known as hemp
root.
In India, Ayurveda makes use of Cannabis in more than 80
traditional herbal formulas with results that range beyond mere
physical and aesthetic impact. Oil that has been extracted
from the hemp root is recorded in ancient medicine as providing
skin repair and anti-inflammatory effects. As this critical
ingredient is balanced and formulated with companion botanicals and
carrier oils, it stimulates the healthy regrowth of skin at the
molecular level. By promoting the natural death of unhealthy cells,
Urban Juve’s recipes renew and restore skin’s health in a fashion
that transcends conventional notions of cosmetics. Urban Juve is
more than skin-deep beauty, it is a full embrace of the healing
properties of the natural world.
Urban Juve Product Launches
Urban Juve’s introductory product line include: an anti-aging
serum and a lip balm. The Anti-Aging Serum ($85 CDN) incorporates
the soothing qualities of hemp root and hemp seed oil with a
proprietary blend of essential oils. This tailored combination
absorbs into and hydrates skin cells.
The Urban Juve Lip Balm ($10 CDN) creates a soothing protective
layer with coconut oil and beeswax, which provides a healthy,
hydrating environment for the critical hemp root and seed oils to
moisturize and freshen. A hint of peppermint tops off the formula
for a fresh feeling, flavour and aroma.
The company is currently manufacturing another ten products and
within, its first year, expects to grow to offer as many as 50
SKUs. These may include massage and body oils, face mists,
moisturizer, deodorant, and topical creams for acute and chronic
pain.
About The Yield Growth Corp. & Urban
Juve
The Yield Growth Corp. is a diverse team of business executives
dedicated to rapid, sustainable financial growth for businesses
with viable models for success. The team’s experience spans across
venture capital, international investor relations and licensing
agreements, intellectual property strategies, and corporate
governance best practices in North America. Its directors and
officers have experience at multi-billion dollar international
companies including M.A.C Cosmetics, Aritzia, Skechers, Pepsi and
Coca-Cola. Yield Growth owns 100% of Urban Juve Provisions
Inc., which has a catalogue of more than 50 wellness formulas.
Yield Growth’s consumer flagship Urban Juve is a brand rooted in
the organic synthesis of ancient knowledge and modern techniques to
create exceptional beauty and wellness solutions. Ayurvedic
knowledge delineates three general categories or skin types, which
Urban Juve has translated as Vitalize, Balance and Align, each with
its own dedicated range of skin and body care formulations. Urban
Juve has registered for sale with Health Canada 26 products
containing cannabis sativa hemp oil and has filed 11 provisional
patent applications in the United States. Urban Juve’s line of
Ayurveda-inspired holistic skin care products are sold in Canada,
with distribution agreements signed for the United States and
Italy.
For more information about Yield Growth, visit
www.yieldgrowth.com or follow @yieldgrowth on Instagram.
Visit www.urbanjuve.com and #findyourjuve across social platforms
to learn, engage and shop. About Sandi LesueurAs
President of Urban Juve, Sandi Lesueur’s leadership story begins
with one of Canada’s most established and recognized cosmetic
companies, MAC Cosmetics. During her time at MAC, she contributed
to its growth from a small Canadian-based cosmetic company with
only three locations to one of North America’s most trusted brands
on the continent. That journey was part of fostering Lesueur’s
robust international network of award-winning physicians, chemists,
manufacturers and distributors, and given her a business
development skill set tailored for cosmetic brands striving for
global market share. In 2005, she applied that knowledge to lead
Riversol Skin Care Solutions Inc., starting in a business
development and consultancy role and eventually presiding as Chief
Executive Officer. Under her vision and leadership, she
collaborated with Dr. Jason Rivers, president of the Dermatology
Association of Canada to develop Riversol Skin Care Inc. and
founded the second line Riversol MD. She has also worked closely
with Hunter Amenities, one of the world’s top three luxury amenity
companies to create an line tailored to hotels and airlines. In
2012 and 2013, she acted as Director of International Business
Development for OOH Lifestyle, a cosmetics brand associated with
Oprah Winfrey’s makeup artist, Derrick Rutledge. Her business
development role at OOH Lifestyle blossomed into a consultancy
business, and after departing Riversol in 2015, she was employed
with a privately held medical company based out of Cambridge,
Ontario with a focus on cosmetic medicine. Lesueur distinguished
herself with Outstanding Achievement Awards for Sales in 2016 and
2017. This is a testament to her drive to successfully sell product
and shows her ability to connect with leading cosmetic medical and
beauty professionals. She has been interviewed by numerous
magazines and newspapers and has appeared on Global Television and
CBC to market brands she represents, and to demonstrate her
commitment to unique, quality ingredients with strong
differentiating factors and potential for significant returns. As
an outspoken and effective brand representative, Sandi has
successfully raised capital in order to grow a business and is
experienced in attracting attention from cosmetic giants. She
successfully creates stand-out brands with the support of
international alliances for global manufacturing and distribution
and has the experience to initiate clinical trials with key
pharmaceutical leaders.
Media ContactsImmedia PR Heather
Kirkheather@immediapr.com 416 500 1752
Stephanie Jostephanie@immediapr.com403 988 6886
Investor Relations
ContactKristina
Pilloninvest@yieldgrowth.com 1-833-514-BOSS
1-833-514-26771-833-515-BOSS
1-833-515-2677
The Canadian Securities Exchange has not reviewed, approved or
disapproved the content of this news release.
Cautionary Statement Regarding Forward-Looking
Statements
This press release includes forward-looking
information and statements (collectively, “forward looking
statements”) under applicable Canadian securities legislation.
Forward-looking statements are necessarily based upon a
number of estimates, forecasts, beliefs and assumptions that, while
considered reasonable, are subject to known and unknown risks,
uncertainties, and other factors which may cause the actual results
and future events to differ materially from those expressed or
implied by such forward-looking statements. Such risks,
uncertainties and factors include, but are not limited to: risks
related to the development, testing, licensing, intellectual
property protection, and sale of, and demand for, Urban Juve
products, general business, economic, competitive, political and
social uncertainties, delay or failure to receive board or
regulatory approvals where applicable, and the state of the capital
markets. Yield Growth cautions readers not to place undue
reliance on forward-looking statements provided by Yield Growth, as
such forward-looking statements are not a guarantee of future
results or performance and actual results may differ
materially. The forward-looking statements contained in this
press release are made as of the date of this press release, and
Yield Growth expressly disclaims any obligation to update or alter
statements containing any forward-looking information, or the
factors or assumptions underlying them, whether as a result of new
information, future events or otherwise, except as required by
law.
Two photos accompanying this announcement are
available
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