MONTREAL, Nov. 6, 2019 /CNW Telbec/ - Birks Group Inc.
("Birks Group" or the "Company") is pleased to announce that Ms.
Lanita Layton has been appointed
Vice President and Chief Omni-Channel
Sales and Marketing Officer, effective October 8, 2019.
Ms. Layton has over 20 years of experience in luxury brand
management. She was recently the Managing Director of Hugo Boss, Canada where she was responsible for
Hugo Boss' Canadian retail and
wholesale operations, marketing, visual merchandising, store and
shop location and leasing as well as the distribution centre and
logistics. Ms. Layton had been with Hugo Boss since 2011 and prior thereto, she was
at Holt Renfrew & Co from 2001 to 2011 in various positions,
including Vice President, Strategic Initiatives and Vice President
& General Manager, Menswear, Gift and Gourmet. Prior to Holt
Renfrew, Ms. Layton worked at Les Ailes de la Mode in Montreal for 6 years.
In making the announcement, Mr. Jean-Christophe Bédos, said: "I
am very pleased to welcome Lanita
Layton to Birks Group. Her experience and knowledge in
the retail industry as well as her expertise in luxury brand
management will be valuable assets for Birks Group as we continue
the development of the Birks product brand and the transformation
of our stores network in Canada."
About Birks Group Inc.
Birks Group is a leading designer of fine jewelry, timepieces
and gifts and operator of luxury jewelry stores in Canada. The Company operates 26 stores under
the Birks brand in most major metropolitan markets in Canada, one retail location in Calgary under the Brinkhaus brand and two
retail locations in Vancouver
under the Graff and Patek Philippe brands. Birks Collections are
available at Mappin & Webb and Goldsmiths in the United Kingdom in addition to several jewelry
retailers across North America.
Birks was founded in 1879 and has become Canada's premier retailer and designer of fine
jewelry, timepieces and gifts. Additional information can be found
on Birks' web site, www.birks.com.
Forward Looking Statements
This press release contains certain "forward-looking"
statements concerning the Company's performance and strategies.
Given such statements include various risks and uncertainties,
actual results might differ materially from those projected in the
forward-looking statements and no assurance can be given that we
will meet the results projected in the forward looking statements.
These risks and uncertainties include, but are not limited to the
following: (i) economic, political and market conditions,
including the economies of Canada
and the U.S., which could adversely affect the Company's business,
operating results or financial condition, including its revenue and
profitability, through the impact of changes in the real estate
markets, changes in the equity markets and decreases in consumer
confidence and the related changes in consumer spending patterns,
the impact on store traffic, tourism and sales; (ii) the
impact of fluctuations in foreign exchange rates, increases in
commodity prices and borrowing costs and their related impact on
the Company's costs and expenses; (iii) the Company's ability
to maintain and obtain sufficient sources of liquidity to fund its
operations, to achieve planned sales, gross margin and net income,
to keep costs low, to implement its business strategy, maintain
relationships with its primary vendors, to mitigate fluctuations in
the availability and prices of the Company's merchandise, to
compete with other jewelers, to succeed in its marketing
initiatives, and to have a successful customer service program and
(iv) the Company's ability to execute its strategic vision.
Information concerning factors that could cause actual results to
differ materially are set forth under the captions "Risk Factors"
and "Operating and Financial Review and Prospects" and elsewhere in
the Company's Annual Report on Form 20-F filed with the
Securities and Exchange Commission on June 24, 2019 and
subsequent filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update or release any revisions
to these forward-looking statements to reflect events or
circumstances after the date of this statement or to reflect the
occurrence of unanticipated events, except as required by
law.
SOURCE Birks Group Inc.