MONTREAL, Oct. 10, 2019 /CNW Telbec/ - Birks Group Inc.
("Birks" or the "Company") is pleased to announce that while
celebrating its 140th year in business, it continued to
innovate and, drawing on the impressive legacy of the Birks brand,
it officially unveiled its Toronto
flagship store in late September and this week, opened a new
concept store in Fairview Mall.
"Birks is continually evolving and growing as a company and that
is something we wanted to reflect in these new stores," says
Jean-Christophe Bédos, President and CEO of Birks. "Both locations
offer a fresh take on Birks' legacy, redefining the traditional
jewelry shopping experience."
Extensive renovations to the Toronto flagship at the corner of Bay and
Bloor have transformed the previously two-story location into a
bright and airy open concept store that spans 9,000 square feet.
New features such as 'The Labo', a pop-up section at the front of
the store, allows pedestrians to easily view Birks' latest
collections from the street. The addition of an interactive bridal
bar allows couples to bring family and friends to be a part of the
experience. The central lounge area features a large curved sofa
surrounded by bookcases where clients can enjoy a latté while
reading up on the history of jewelry and Birks' heritage.
"We wanted to encourage clients to spend time in the store,"
says Bédos. "With the new flagship, we are taking the simple
activity of going shopping and transforming it into a memorable
experience for all."
The store assortment includes Birks fine jewelry and Birks Salon
collections in addition to boutiques by leading international fine
jewelry and timepiece houses such as Chaumet and Messika, which are
exclusive to Birks in Canada,
Montblanc, TAG Heuer, Roberto Coin
and Cartier. Italian brands
Panerai and Vhernier are exclusive to the Toronto flagship store. A unique Van Cleef and Arpels boutique within the store
features its own street-facing entrance.
Custom jewelry design services are also available, allowing
clients to work closely with in-house experts to create bespoke
pieces.
At Fairview Mall, Birks has opened a brand new store close to
their previous location. The 1,500 square foot store adopts many of
the features of the Bloor Street flagship design which is a new
direction for the Company's smaller footprint stores. This new
concept store includes a more open feel offering heightened
visibility to third party brands, a warmer colour palette and a
bridal bar.
About Birks Group Inc.
Birks is a leading designer of
fine jewelry, times pieces and gifts and operates luxury jewelry
stores in Canada. The Company
operates 28 Birks stores in most major metropolitan markets in
Canada, one retail location in
Calgary under the Brinkhaus brand
and two retail locations in Vancouver under the Graff and Patek Philippe
brands. Birks Collections are available at all Birks stores, Mappin
& Webb and Goldsmiths in the United
Kingdom in addition to other luxury jewelry retailers across
North America. Birks was founded
in 1879 and has become Canada's
premier luxury brand. Additional information can be found on the
Birks website, www. birks.com.
SOURCE Birks Group Inc.