MMR and Dancing Paws to Participate in Joint Sales Effort to Provide Personal Health Records for Pets
March 27 2009 - 3:28PM
PR Newswire (US)
Companies Will Offer a Personal Health Record and A Year's Supply
of Breathalicious to Keep 'First Puppy' Healthy and Kissably Sweet
at the White House LOS ANGELES, March 27 /PRNewswire-FirstCall/ --
MMR Information Systems, Inc. (OTC:FVRL) (BULLETIN BOARD: FVRL) ,
which through its wholly-owned operating subsidiary,
MyMedicalRecords, Inc. (collectively, "MMR") provides
consumer-controlled Personal Health Records ("PHRs")
(http://www.mymedicalrecords.com/) and electronic safe deposit box
storage solutions (http://www.myesafedepositbox.com/), has entered
into an agreement with Natural Products For Pets ("NPP")
(http://www.dancingpaws.com/), a leading manufacturer of Green
Bones and Pet Nutritional Products, to offer NPP customers a
MyMedicalRecords Personal Health Record with the purchase of any
NPP, Dancing Paws or Breathalicious product. The companies will
also offer a free pet Personal Health Record and one-year supply of
NPP products to the First Dog expected to be delivered at the White
House in April. "Personal Health Records are a centerpiece of this
nation's healthcare initiative. MMR's MyMedicalRecords PHR service
features the ability to store, index and retrieve Personal Health
Records and other important documents for up to 10 family members,
including pets, in one account, making it a true pet-friendly
Personal Health Record for the entire family," said Robert H.
Lorsch, Chairman and CEO of MMR Information Systems, Inc. "As an
animal lover I know how important our pets are to a family. I spent
nearly 30 years thinking out-of-the-box creating unique sales
promotion opportunities starting with my early days working with
Microsoft. Using Personal Health Records as an incentive to sell
consumer products represents a unique sales promotion opportunity."
Because MMR is already designed with pets in mind, combining a line
of Natural Products for Pets and a Pet Personal Health Record
represents a unique opportunity for both NPP and MMR. MMR believes
this is the first consumer product sales promotion program where a
Personal Health Record is being used as an incentive to sell
related consumer products and services. As part of its affinity
marketing efforts MMR plans on finding similar promotional
opportunities to create programs with manufacturers of consumer
products and services that relate to family and pet health. To
celebrate the launch of the program, Natural Products for Pets,
based in Canoga Park California, will offer a free Personal Heath
Record for up to 10 family members, including pets. NPP will give
its retailers a national in-store promotional program offering a
free 90-day trial of MMR's PHR service with a purchase of any NPP
product. If a customer keeps the account after the 90 days, they
receive a credit for NPP products worth 100% of the cost of the PHR
for a year. Robert H. Lorsch is a founding shareholder and director
of NPP. About MMR Information Systems, Inc. MMR Information
Systems, Inc. (formerly Favrille, Inc.), through its wholly-owned
operating subsidiary, MyMedicalRecords, Inc. (collectively, "MMR"),
provides secure and easy-to-use Web-based Personal Health Record
(PHR) and electronic safe deposit box storage solutions, serving
consumers, healthcare professionals, employers, insurance
companies, unions and professional organizations. Seeking to
empower individuals and their families to have greater control over
their health and well-being, MMR facilitates access to medical
records and other important documents, such as living wills, birth
certificates, passports, advance directives and insurance policies,
anytime from anywhere using the Internet. MMR's principal product,
the MyMedicalRecords PHR service, accessed through
http://www.mymedicalrecords.com/, is built on proprietary
patent-pending technology that enables users to transmit documents,
images and voicemail messages in and out of the MyMedicalRecords
PHR system using a variety of methods, including fax, phone, and
file upload without relying on any specific electronic medical
record platform to populate a user's account. Users and medical
providers can fax paper records (such as laboratory tests,
radiology reports and physician's notes), or scanned images can be
uploaded, into a secured personal account, which the user can
access and organize as necessary, including filing particularly
sensitive documents in virtual lockboxes protected by secondary
passwords, and designating certain records as accessible to medical
personnel and first responders by way of a separate Emergency
Login. MyMedicalRecords PHR also includes the Cerner Multum Drug
Content database, licensed to MMR from Cerner Corp. (NASDAQ: CERN).
MMR offers its MyEsafeDepositBox service, available at
http://www.myesafedepositbox.com/, which is designed to provide
secure online storage for vital financial, legal and insurance
documents in addition to medical records using the same
patent-pending technologies that drive the MyMedicalRecords PHR
service. In its final stages of development, MMR's MyMedicalRecords
Pro service is designed to give physicians' offices a
cost-effective solution to the expensive and time-consuming problem
of digitizing paper-based medical records. MMR clients include
AFL-CIO, Alexian Brothers Hospital Network, Coverdell, MedicAlert,
Midwest Research Institute, Qvisory, XN Financial and others. MMR
is also an integrated service provider on Google Health. Additional
information regarding MMR's business and its products, including
trial accounts, is available at http://www.mymedicalrecords.com/
and http://www.mmrinformationsystems.com/. Information on MMR's
Websites is not incorporated by reference into this press release.
For further information about Natural Products for Pets, visit
http://www.dancingpaws.com/. DATASOURCE: MMR Information Systems,
Inc. CONTACT: Bobbie Volman of MMR Information Systems, Inc.,
+1-310-476-7002, ext. 129, Web Site:
http://www.mymedicalrecords.com/
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