NEW YORK, Oct. 7, 2021 /PRNewswire/ -- Creatd, Inc.
(Nasdaq CM: CRTD) ("Creatd" or the "Company"), the parent company
of WHE Agency, today announced the signing of five new creators to
its 55+ talent roster, including Missy and
Bryan Lanning of the renowned Daily Bumps YouTube channel.
Missy Lanning, a longtime digital
creator, and husband Bryan, a country music artist and founder of
record label Cali Co. Music Group, have been sharing their lives
publicly for nearly a decade. As one of the pioneering family and
lifestyle vloggers on YouTube, the couple first began posting
videos to document and help others suffering through miscarriages
and pregnancy-related challenges. Over time, Daily Bumps has
cultivated a loyal and engaged audience of 8.3 million followers
across their platform and collaborated with brands including
Subway, Hulu, Prudential, Panera, Norton 360, Target, and Disney.
Joining the WHE Agency marks the Lannings' first signing with a
full-service management firm to accommodate their growing platforms
and entrepreneurial interests.
Commented Missy Lanning, "When I
first began creating on YouTube, my goal was simply to share my
personal experiences with others going through similar struggles.
Over time, my audience grew, and YouTube shifted from a creative
outlet to my livelihood and a launching pad for many different
entrepreneurial ventures. Signing with WHE is a huge moment in mine
and Bryan's trajectory as creators, and we are thrilled to be a
part of such a supportive team so we can keep our energy focused on
innovating our content and engaging with our audience."
Commented Creatd co-CEO Laurie
Weisberg, "Within Creatd's four pillars exists a varied and
lucrative stream of opportunities for WHE creators to expand and
evolve, from brand partnerships on Vocal to transmedia production
deals, to e-commerce ventures, and beyond. We are excited to help
WHE's new and existing talent reach the next level and pave the way
to ramp up both their personal incomes, as well as Creatd's
revenues."
In addition to the Lanning Family, WHE Agency has additionally
signed on four influencers, including:
- The Haroon Twins, widely known for their wrestling stunt
reenactments; the duo has a subscriber base of nearly 3 million
on YouTube, and videos that amass 1.5 million views on
average.
- Jessica Jovel and
Alonzo Floriolli, matriarch and
patriarch of the popular family YouTube channel, The Flo Fam, with
a combined audience totaling over 2 million followers across their
TikTok and other channels.
- Sarah Mollica and Carlo Bruno Longo, who have attracted over 2
million followers on TikTok.
- Danielle Ruppert, known publicly
as Mama Ruppert, whose TikTok and Instagram accounts have
a combined following of over 700K.
Commented Tracy Willis, CEO of
WHE Agency, "In partnering with talent, we look for creators that
have a distinct and unique personal brand along with a proven
connection to their community that goes beyond just follower count.
Each of our newly signed influencers has developed substantial
audiences across their platform and are constantly seeking new and
innovative avenues of growth. With Creatd as our parent company,
WHE is uniquely positioned to help our talent do exactly that."
About Creatd
Creatd, Inc. (Nasdaq CM: CRTD) is a creator-first technology
company and the parent company of the Vocal platform. Our mission
is to empower creators, entrepreneurs, and brands through
technology and partnership.
For news and updates, subscribe to Creatd's newsletter:
https://creatd.com/newsletter
Investor Relations Contact: ir@creatd.com
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SOURCE Creatd, Inc.