WISeKey’s WISe.ART Platform Leverages NFT in-App Purchases with a Breakthrough Approach to Security and Authenticity
September 10 2021 - 1:00AM
WISeKey’s WISe.ART
Platform
Leverages NFT in-App
Purchases with a
Breakthrough
Approach to
Security and
Authenticity
Geneva – September 10, 2021 – WISeKey
International Holding (SIX: WIHN, NASDAQ: WKEY) (“WISeKey”,
or “the Company”), a leading cybersecurity, AI and
IoT company, today announced that its WISe.ART platform aims
to enable new Non-Fungible Tokens (NFT) purchase through in-App
purchases. This new capability should boost the secure sale of NFTs
through the WISeKey platform.
The new strategy announced by Apple to
facilitate access by App developers to external stores of contents
and other virtual services and goods, is expected to finally bring
to the Apps the acquisition of NFTs, by limiting previous
restrictions and commissions. This development offers new ways for
current NFT platforms such as WISe.ART, to bring to the NFT
marketplace new potential customers that can now acquire NFT by
simply using their smartphone and a trusted App.
The new “in-App” NFT platform secured
by WISeKey provides proof of ownership, provenance and a
set of contracts describing future use and monetization
streams. These security features will set a new benchmark in
the mobile NFT platforms, which only focus on ensuring the
integrity of the purchase transaction.
The unique security features of WISe.Art are
built around digital identity and PKI, enabling “Authenticity” and
“Provenance” proofs by adding digital signatures of the involved
people (owner of the asset or independent experts doing appraisals
of authenticity) in the NFT minting process. These digital
signatures can be later easily validated thanks to the ubiquity of
the OISTE/WISeKey Root of Trust, which is distributed in major
operating systems and browsers, including Apple iOS and
Android.
“Our WISe.ART platform has been designed using
the most exigent requirements for security and authenticity, and it
provides a breakthrough and unique approach to fulfill the needs of
its customers,” said Carlos Moreira, CEO and Founder of
WISeKey.
WISeKey has followed a multichain strategy for
its WISe.Art platform through a partnership
with CasperLabs and Ocean Protocol. CasperLabs’
incredible expertise on the crypto market and Ocean Protocol’s
outstanding solution for Initial Data Market Offerings made
them ideal partners to reinforce WISeKey’s unique position and
for launching of its TrustECoin token.
About WISeKey:WISeKey (NASDAQ:
WKEY; SIX Swiss Exchange: WIHN) is a leading global cybersecurity
company currently deploying large scale digital identity ecosystems
for people and objects using Blockchain, AI and IoT respecting the
Human as the Fulcrum of the Internet. WISeKey microprocessors
secure the pervasive computing shaping today’s Internet of
Everything. WISeKey IoT has an install base of over 1.6 billion
microchips in virtually all IoT sectors (connected cars, smart
cities, drones, agricultural sensors, anti-counterfeiting, smart
lighting, servers, computers, mobile phones, crypto tokens
etc.). WISeKey is uniquely positioned to be at the edge of
IoT as our semiconductors produce a huge amount of Big Data that,
when analyzed with Artificial Intelligence (AI), can help
industrial applications to predict the failure of their equipment
before it happens.
Our technology is Trusted by the OISTE/WISeKey’s
Swiss based cryptographic Root of Trust (“RoT”) provides secure
authentication and identification, in both physical and virtual
environments, for the Internet of Things, Blockchain and Artificial
Intelligence. The WISeKey RoT serves as a common trust anchor to
ensure the integrity of online transactions among objects and
between objects and people. For more information,
visit www.wisekey.com.
Press and investor contacts:
WISeKey
International Holding Ltd Company Contact:
Carlos MoreiraChairman & CEOTel: +41 22 594
3000info@wisekey.com |
WISeKey
Investor Relations (US) Contact: Lena CatiThe
Equity Group Inc.Tel: +1 212
836-9611lcati@equityny.com |
Disclaimer:This communication
expressly or implicitly contains certain forward-looking statements
concerning WISeKey International Holding Ltd and its business. Such
statements involve certain known and unknown risks, uncertainties
and other factors, which could cause the actual results, financial
condition, performance or achievements of WISeKey International
Holding Ltd to be materially different from any future results,
performance or achievements expressed or implied by such
forward-looking statements. WISeKey International Holding Ltd is
providing this communication as of this date and does not undertake
to update any forward-looking statements contained herein as a
result of new information, future events or otherwise.
This press release does not constitute an offer
to sell, or a solicitation of an offer to buy, any securities, and
it does not constitute an offering prospectus within the meaning of
the Swiss Financial Services Act (“FinSA”), the FInSa’s predecessor
legislation or advertising within the meaning of the FinSA, or
within the meaning of any other securities regulation. Investors
must rely on their own evaluation of WISeKey and its securities,
including the merits and risks involved. Nothing contained herein
is, or shall be relied on as, a promise or representation as to the
future performance of WISeKey.
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