Aurora Mobile Limited (NASDAQ: JG) (“Aurora Mobile” or the
“Company”), a leading mobile developer service provider in China,
today announced that it has entered into a partnership agreement
with Health Headline Technology (Hubei) Co., Ltd. (“Health
Headline”), the parent company of Health Headline APP. Leveraging
the Company’s Video-as-a-Service solutions (“JG VaaS”), Aurora
Mobile helps Health Headline deliver comprehensive healthcare
information to users in China.
JG VaaS delivers rich content to
comprehensive healthcare service platform by Health
Headline
In China, rising living standards continue to
boost overall well-being, creating more public awareness on healthy
living and demand for comprehensive healthcare services. In the
mobility era, people are faced with information overload from
countless platforms and resources. Traditionally, there has been a
lack of diversified, professional, and personalized high quality
content available in the healthcare information service sector.
To provide more digitalized services, Health
Headline APP has expanded its service channels to include social
e-commerce, in addition to providing users with targeted and
personalized information on more than 40 healthcare related content
channels. The professionally curated content caters to public
demand for comprehensive healthcare information on healthy living
habits, policy trends, industry trends, scientific medical
knowledge, healthcare management and retirement. Even the elderly
and young children can easily learn and understand popular health
topics in articles, videos, infographics and other user-friendly
formats. Backed by professional doctors, healthcare experts, and
well-known self-publishing authors, the platform creates a closed
loop of services designed for sharing scientific healthcare and
know-how, promotes online engagement and social e-commerce.
JG VaaS optimizes high-quality content
comprising of more than 130 million short videos and over 200,000
daily updates produced by over 100,000 contracted content
providers. At the same time, JG VaaS also provides comprehensive
analytical capabilities on user behaviors, content preferences and
application scenarios. Leveraging these high-quality videos and
AI-driven analytics in JG VaaS, Health Headline APP provides users
with immersive short video services powered by its own proprietary
algorithm on recommendations, rich media and digital healthcare
information. All these advantages continue to enhance Health
Headline APP’s user experience and user stickiness in various
interest groups.
Increasing user value through continuous
product innovation
Mr. Liqiang Lu, senior vice president of Health
Headline commented, "We are pleased with JG VaaS helping us source
for high-quality video content. Based on user behaviors and
insights, JG VaaS products have been very effective in recommending
personalized video content in real time to our APP users.
Interesting video content has encouraged higher user engagement,
increased users’ retention time and user stickiness, and helped to
optimize the overall user experience on our platform. We look
forward to a long-term working relationship with Aurora Mobile and
deeper cooperation on more collaborative opportunities in the
future.”
Mr. Shan Jie, Aurora Mobile’s head of JG VaaS
business, commented, “This cooperation demonstrates Health
Headline’s trust and recognition of our robust technical
capabilities and services. Going forward, Aurora Mobile will
provide more high-quality solutions to help Health Headline develop
a leading healthcare information platform. Meanwhile, Aurora Mobile
continues to leverage JG VaaS and our extensive experience with
developer services to help developers optimize user experience,
improve user stickiness and increase users' average daily screen
time.”
As of March 2021, Aurora Mobile provided
software development kits to over 1.73 million APPs. The Company
also launched a Unification Messages System (“JG UMS”), which has
integrated seven major messaging channels namely mobile Apps,
WeChat official accounts, WeChat mini-programs, Short Message
Service (“SMS”), emails, Fuwu Alipay and DingTalk, and enables
enterprise users to reach their target customers more efficiently
through one integrated messaging platform.
About Aurora Mobile Limited
Founded in 2011, Aurora Mobile is a leading mobile
developer service provider in China. Aurora Mobile is committed to
providing efficient and stable push notification, one-click
verification, and APP traffic monetization services to help
developers improve operational efficiency, grow and monetize.
Meanwhile, Aurora Mobile's vertical applications have expanded to
market intelligence, and financial risk management, empowering
various industries to improve productivity and optimize
decision-making.
For more information, please visit
http://ir.jiguang.cn/
Safe Harbor Statement
This announcement contains forward-looking
statements. These statements are made under the “safe harbor”
provisions of the U.S. Private Securities Litigation Reform Act of
1995. These forward-looking statements can be identified by
terminology such as “will,” “expects,” “anticipates,” “future,”
“intends,” “plans,” “believes,” “estimates,” “confident” and
similar statements. Among other things, the Business Outlook and
quotations from management in this announcement, as well as Aurora
Mobile’s strategic and operational plans, contain forward-looking
statements. Aurora Mobile may also make written or oral
forward-looking statements in its periodic reports to the U.S.
Securities and Exchange Commission, in its annual report to
shareholders, in press releases and other written materials and in
oral statements made by its officers, directors or employees to
third parties. Statements that are not historical facts, including
but not limited to statements about Aurora Mobile’s beliefs and
expectations, are forward-looking statements. Forward-looking
statements involve inherent risks and uncertainties. A number of
factors could cause actual results to differ materially from those
contained in any forward-looking statement, including but not
limited to the following: Aurora Mobile’s strategies; Aurora
Mobile’s future business development, financial condition and
results of operations; Aurora Mobile’s ability to attract and
retain customers; its ability to develop and effectively market
data solutions, and penetrate the existing market for developer
services; its ability to transition to the new advertising-driven
SaaS-model; its ability maintain or enhance its brand; the
competition with current or future competitors; its ability to
continue to gain access to mobile data in the future; the laws and
regulations relating to data privacy and protection; general
economic and business conditions globally and in China and
assumptions underlying or related to any of the foregoing. Further
information regarding these and other risks is included in the
Company’s filings with the Securities and Exchange Commission. All
information provided in this press release and in the attachments
is as of the date of the press release, and Aurora Mobile
undertakes no duty to update such information, except as required
under applicable law.
For general inquiry, please
contact:
Aurora Mobile LimitedE-mail:
ir@jiguang.cn
ChristensenIn ChinaMr. Eric
YuanPhone: +86-10-5900-1548E-mail: eyuan@christensenir.com
In USMs. Linda BergkampPhone: +1-480-614-3004Email:
lbergkamp@christensenir.com
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