For the 17th year, Applebee’s restaurants
across the country will raise funds for pediatric cancer research
and family support programs
This summer marks the 17th year that Applebee’s has partnered
with Alex’s Lemonade Stand Foundation to help fund childhood cancer
research and family support programs - but this year, they’re
setting out to “crush” it. Starting today and through September
19th, guests can support the cause in a variety of ways, including
donating at their neighborhood restaurant or ordering from home and
adding a $1 or $5 donation at check out on applebees.com or the
Applebee’s mobile app.*
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210816005057/en/
Applebee’s® and Alex’s Lemonade Stand
Foundation Team Up to “Crush” Childhood Cancer (Photo: Business
Wire)
To help Applebee’s meet the goal of raising $1.5 million, anyone
across the country can join the fight to “crush” childhood cancer
by joining the #CrushALemonChallenge. Joining the challenge is
easy! Just come up with the most unique way to crush a lemon, take
a video of it and share it to Instagram tagging @Applebees and
using #CrushALemonChallenge and #AlexsLemonade in the caption.
Those looking for even more ways to participate can celebrate
National Lemonade Day on August 20th by purchasing a lemonade or
fruit flavored lemonade at their neighborhood Applebee’s.
Twenty-five cents from each lemonade or fruit flavored lemonade
sold will be donated to Alex’s Lemonade Stand Foundation, so drink
up!
“After 17 years, we are proud to continue our partnership with
Alex’s Lemonade Stand Foundation to help in the fight against
pediatric cancer,” said John Cywinski, Applebee’s President.
“Through our work with Alex’s Lemonade Stand Foundation, our team
has helped raise more than $11.5 million to help our littlest
neighbors and their families, and we hope to raise even more this
year. With our latest #CrushALemonChallenge, we are calling on our
guests and team members around the country to help us raise
awareness of Alex’s Lemonade Stand Foundation. Together, we can
help crush childhood cancer.”
Alex’s Lemonade Stand Foundation was established in 2005 to
continue the mission of four-year-old Alexandra “Alex” Scott. While
fighting her own battle against cancer, Alex set up a lemonade
stand in her front yard to raise money for doctors to “help other
kids, like they helped me” and find a cure for all childhood
cancers. One in 285 children will be diagnosed with cancer by the
time they turn 201 and yet pediatric cancer research is vastly and
consistently underfunded.
“We’re delighted to be working with Applebee’s again, a loyal
partner who has shown great support of our Foundation for the past
17 years,” said Liz Scott, Alex’s mom and Co-Executive Director of
Alex’s Lemonade Stand Foundation. “This year, we can’t wait to get
the neighborhood involved with our latest challenge, encouraging
people to crush a lemon for childhood cancer. And with the added
bonus of celebrating National Lemonade Day, joining the fight
against pediatric cancer has never been easier. We look forward to
seeing our community rally together around such an important
cause.”
For more than 40 years, Applebee’s restaurants have been
committed to Doin’ Good in the Neighborhood®. Local restaurants
make a positive impact on the communities around them throughout
the year by hosting hundreds of events or fundraisers in their
restaurants, whether to help our local heroes and military, support
children and schools, raise funds for local charities that help our
neighbors or even to help their own team members who may be in
need. In addition to these local efforts, for more than 11 years,
Applebee’s and its franchisees have thanked veterans and active
military on Veterans Day by serving more than 11 million free
meals. Together, our Applebee’s family donates millions of dollars
and thousands of volunteer hours to Doin’ Good in the Neighborhood
each year.
*Participation and activities may vary by restaurant
location.
About Applebee's®
As one of the world’s largest casual dining brands, Applebee’s
Neighborhood Grill + Bar serves as America’s kitchen table,
offering guests a lively dining experience that combines simple,
craveable American fare with classic drinks and local drafts.
Applebee’s makes it easy for family and friends to connect with one
another, whether it’s in a dining room or in the comfort of a
living room, Eatin’ Good in the Neighborhood™ is a familiar and
affordable escape from the everyday. Applebee's restaurants are
owned and operated by entrepreneurs dedicated to more than serving
great food, but also building up the communities that we call home.
From raising money for local charities to hosting community
fundraisers, Applebee’s is always Doin’ Good in the Neighborhood®.
Applebee’s had 1,696 franchise and company-operated restaurants in
the United States, Puerto Rico, Guam and 11 other countries as of
August 5, 2021. Applebee's is franchised by subsidiaries of Dine
Brands Global Inc. [NYSE: DIN], which is one of the world's largest
full-service restaurant companies.
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About Alex’s Lemonade Stand Foundation
Alex's Lemonade Stand Foundation (ALSF) emerged from the front
yard lemonade stand of 4-year-old Alexandra “Alex” Scott, who was
fighting cancer and wanted to raise money to find cures for all
children with cancer. Her spirit and determination inspired others
to support her cause, and when she passed away at the age of 8, she
had raised $1 million. Since then, the Foundation bearing her name
has evolved into a national fundraising movement. Today, ALSF is
one of the leading funders of pediatric cancer research in the U.S.
and Canada raising more than $200 million so far, funding over
1,000 research projects and providing programs to families affected
by childhood cancer. For more information, visit
AlexsLemonade.org.
Forward-Looking Statements
Statements contained in this press release may constitute
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. You can identify these
forward-looking statements by words such as "may," "will,"
"should," “could,” "expect," "anticipate," "believe," "estimate,"
"intend," "plan" and other similar expressions. These statements
involve known and unknown risks, uncertainties and other factors,
which may cause actual results to be materially different from
those expressed or implied in such statements. These factors
include, but are not limited to: the effect of general economic
conditions; the Company's indebtedness; risk of future impairment
charges; trading volatility and the price of the Company’s common
stock; the Company's results in any given period differing from
guidance provided to the public; the highly competitive nature of
the restaurant business; the Company's business strategy failing to
achieve anticipated results; risks associated with the restaurant
industry; risks associated with locations of current and future
restaurants; rising costs for food commodities and utilities;
shortages or interruptions in the supply or delivery of food;
ineffective marketing and guest relationship initiatives and use of
social media; changing health or dietary preferences; our
engagement in business in foreign markets; harm to our brands'
reputation; litigation; fourth-party claims with respect to
intellectual property assets; environmental liability; liability
relating to employees; failure to comply with applicable laws and
regulations; failure to effectively implement restaurant
development plans; our dependence upon our franchisees;
concentration of Applebee's franchised restaurants in a limited
number of franchisees; credit risk from IHOP franchisees operating
under our previous business model; termination or non-renewal of
franchise agreements; franchisees breaching their franchise
agreements; insolvency proceedings involving franchisees; changes
in the number and quality of franchisees; inability of franchisees
to fund capital expenditures; heavy dependence on information
technology; the occurrence of cyber incidents or a deficiency in
our cybersecurity; failure to execute on a business continuity
plan; inability to attract and retain talented employees; risks
associated with retail brand initiatives; failure of our internal
controls; and other factors discussed from time to time in the
Company's Annual and Quarterly Reports on Forms 10-K and 10-Q and
in the Company's other filings with the Securities and Exchange
Commission. The forward-looking statements contained in this
release are made as of the date hereof and the Company assumes no
obligation to update or supplement any forward-looking
statements.
1 Source: Cancer Facts & Figures 2014, American Cancer
Society:
http://www.cancer.org/research/cancerfactsstatistics/cancerfactsfigures2014/
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version on businesswire.com: https://www.businesswire.com/news/home/20210816005057/en/
Applebee’s Melissa Hariri mediarelations@applebees.com
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