American Eagle Unveils ‘Future Together. Jeans Forever’ Celebrating the Timelessness of Jeans, Optimism and Togetherness
July 28 2021 - 10:30AM
Business Wire
Featuring Addison Rae, Caleb McLaughlin, Chase Stokes, Jenna
Ortega, and Madison Bailey, the Back-to-School 2021 Campaign also
Highlights the Evolution of the Virtual Shopping Experience
American Eagle Outfitters, Inc. (NYSE: AEO) announced today the
launch of the American Eagle (AE) brand’s Back-to-School (BTS) ‘21
‘Future Together. Jeans Forever’ campaign, aimed at getting people
excited to show off new styles as they head back into the world
together. Actors Caleb McLaughlin and Jenna Ortega join AE’s
current headliners Addison Rae, Chase Stokes and Madison Bailey,
for a cast that represents authenticity and optimism. New fashion
trends coupled with innovative designs, fits, and fabrics inspire
customers to make a statement in their AE Jeans. This
back-to-school season, AE will continue to lead the industry
through innovative virtual shopping experiences with partners
Snapchat and Bitmoji to connect with customers through augmented
reality and digital expression.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210728005672/en/
American Eagle BTS ’21 ‘Future Together.
Jeans Forever’ Campaign featuring Addison Rae, Jenna Ortega, Chase
Stokes, Madison Bailey, Caleb McLaughlin Photo Credit: AEO,
Inc.
“As we celebrate the excitement of being back together, American
Eagle’s ‘Future Together. Jeans Forever’ campaign symbolizes the
brand’s continued mission to inspire positivity and support our
customer’s freedom to be their truly unique self,” said Jennifer
Foyle, President – Executive Creative Director, AE & Aerie.
“We cannot wait to share our new denim styles—like high-waisted
flare and baggy Mom jeans for her, and the continual comfort and
flexibility of Athletic and Airflex for him—plus we have an amazing
assortment of hoodies, baby polo tees, and flannels for versatile
outfitting. This season, we are inspired by the optimism of young
people as they head back to school and use their hallways as
fashion runways.”
Innovative Virtual Shopping Experiences
- AE, in partnership with Snapchat, is launching the Dress
Yourself augmented reality experience. A first-of-its-kind
experience, users are now able to try on and shop selected looks
from the AE Back-to-School Collection in augmented reality using
the self-facing camera.
- Together with Bitmoji, AE is introducing its first-ever digital
clothing line with the help of its back-to-school cast. Users
worldwide can check out Addison, Chase, Caleb, Jenna and Madison’s
individual Bitmoji avatars, outfitted in campaign looks, and dress
their own Bitmoji in the AE x Bitmoji Collection on Snapchat and
the Bitmoji app.
About the Future Together. Jeans Forever campaign
- The campaign continues the brand’s relationship with actress
and creator Addison Rae, actor Chase Stokes, and actress Madison
Bailey who are at the heart of youth culture and welcomes actor
Caleb McLaughlin and actress Jenna Ortega to collectively exemplify
the integrity and truth of today’s generation. The campaign’s
imagery and video portray the excitement of getting back out there
and being together.
- The value, comfort, and fit of AE jeans are captured by the
cast within the campaign, furthering the brand’s momentum as a
leader in jeans, while also emphasizing AE’s fashion assortment and
its position as a style destination.
- This season further continues the brand’s mission to connect
with customers wherever they are digitally through virtual shopping
experiences and innovative partnerships with Snap and Bitmoji.
Fave Fits
- AE is all about helping its customer find their favorite fits;
back-to-school faves include:
- For him, the new Airflex+ Athletic Skinny, 360 Skinny, Temp
Tech Athletic Skinny and 360 Slim offer continual flexibility and
comfort. Classic cotton hoodies, hooded flannels and graphic tees
provide him with versatile outfitting options.
- For her, a range of fashion jeans including an updated take on
the classic pleated tennis skirt and the ultra-high rise relaxed
Mom short, along with an array of new comfort styles ranging from
the Mom Straight and Super High-Waisted Flare to the Lu(x)e Super
High-Waisted Jegging, Highest Waist 90s Boyfriend, and Baggy Mom
that all pair with the new assortment of smocked woven tops and
polo baby tees.
- The new denim collections for him and her feature the Real Good
badge noting the style is made with the environment in mind and
manufactured in a facility that meets AEO Inc.’s standards for
water recycling and reduction.
To celebrate the launch of the campaign, the cast will host a
conversation on Clubhouse tonight, July 28, at 7PM EDT here.
About American Eagle
Since 1977, American Eagle has offered an assortment of
specialty apparel and accessories for men and women that enables
self-expression and empowers our customers to celebrate their
individuality. The brand has broadened its leadership in jeans by
producing innovative fabric with options for all styles and fits
for all at a value. We aren’t just passionate about making great
clothing, we’re passionate about making real connections with the
people who wear them. Visit www.ae.com to find your perfect pair of
#AEJeans.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories and personal care products at affordable prices under
its American Eagle® and Aerie® brands. Our purpose is to show the
world that there’s REAL power in the optimism of youth. The company
operates stores in the United States, Canada, Mexico, and Hong
Kong, and ships to 81 countries worldwide through its websites.
American Eagle and Aerie merchandise also is available at more than
200 international locations operated by licensees in 25 countries.
For more information, please visit www.aeo-inc.com.
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