IZEA Awarded Influencer Marketing Contract by Leading Social Media Platform
July 23 2021 - 10:15AM
IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of
influencer marketing technology, data, and services for the world’s
leading brands, announced today that it has been awarded a new
contract from a leading social media platform to handle an
influencer marketing campaign on behalf of a Fortune 100 apparel
company. The scope of the initial mid-six figure managed services
agreement is for IZEA to provide end-to-end execution of select
influencer programs on behalf of the platform and its brand client.
“We are thrilled to have been selected by a leading
social media platform to execute influencer marketing efforts in
partnership with their team,” said Ted Murphy, Founder, Chairman
and CEO of IZEA. “We have signed a master services agreement that
will enable IZEA to work in tandem with the social media platform
on a variety of influencer marketing campaigns moving forward. This
award is a testament to our leadership in the influencer marketing
space and a reflection of IZEA’s unmatched domain expertise.”
Bookings are a measure of
all sales orders minus any known cancellations or refunds in the
same time period with respect to such sales orders or refunds.
Management uses bookings to inform expectations of total sales
activity. Bookings are not always an indicator of revenue for the
quarter and could be subject to future adjustment. Revenue from
Managed Services bookings are typically recognized over a 9-month
period on average, though larger contracts may be recognized over
longer periods of time. IZEA recognizes Managed Services revenue
based on a percentage of completion.
IZEA recently announced that Managed Services
bookings in Q2 of 2021 increased 187% to $11.1 million as compared
to Q2 of 2020, which were $3.9 million. IZEA’s net income and cash
flow results will be announced, along with the rest of the
company’s financial performance, as part of its Q2 earnings
release, which is tentatively scheduled for August 12, 2021.
To work with IZEA as either an influencer or a
marketer, visit IZEA.com.
About IZEA Worldwide, Inc.IZEA
Worldwide, Inc. (“IZEA”) is a marketing technology company
providing software and professional services that enable brands to
collaborate and transact with the full spectrum of today’s top
social influencers and content creators. The company serves as a
champion for the growing Creator Economy, enabling individuals to
monetize their content, creativity, and influence. IZEA launched
the industry’s first-ever influencer marketing platform in 2006 and
has since facilitated nearly 4 million transactions between online
buyers and sellers. Leading brands and agencies partner with IZEA
to increase digital engagement, diversify brand voice, scale
content production, and drive measurable return on investment.
Safe Harbor StatementAll
statements in this release that are not based on historical fact
are “forward-looking statements” intended to qualify for the safe
harbor from liability established by the Private Securities
Litigation Reform Act of 1995. Forward-looking statements, which
are based on certain assumptions and describe our future plans,
strategies and expectations, can generally be identified by the use
of forward-looking terms such as “may,” “will,” “would,” “could,”
“should,” “expect,” “anticipate,” “hope,” “estimate,” “believe,”
“intend,” "likely," "projects," “plans,” "pursue," "strategy" or
"future," or the negative of these words or other words or
expressions of similar meaning. Examples of forward-looking
statements include, among others, statements we make regarding
expectations concerning IZEA’s ability to increase revenue and
bookings, growth or maintenance of customer relationships, and
expectations concerning IZEA’s business strategy. Forward-looking
statements involve inherent risks and uncertainties which could
cause actual results to differ materially from those in the
forward-looking statements, as a result of various factors
including, among others, the following: bookings failing to produce
corresponding revenue; competitive conditions in the content and
social sponsorship segment in which IZEA operates; failure to
popularize one or more of the marketplace platforms of IZEA; our
ability to establish effective disclosure controls and procedures
and internal control over financial reporting; our ability to
satisfy the requirements for continued listing of our common stock
on the Nasdaq Capital Market; changing economic conditions that are
less favorable than expected; and other risks and uncertainties
described in IZEA’s periodic reports filed with the Securities and
Exchange Commission. The forward-looking statements made in this
release speak only as of the date of this release, and IZEA assumes
no obligation to update any such forward-looking statements to
reflect actual results or changes in expectations, except as
otherwise required by law.
Martin Smith
IZEA Worldwide, Inc.
Phone: 407-674-6911
Email: ir@izea.com
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