Randall Park hosts weekly show with
celebrity guests for Maker’s Hour on The Roku Channel
First two episodes available July 14,
2021
Roku, Inc. (Nasdaq: ROKU), in collaboration with Maker’s
Mark® Bourbon, today announces the premiere of “The Show
Next Door,” a weekly talk show where Randall Park sits down with
actors, athletes, and musicians for interesting conversation, fun
games, and more than a few laughs. The first two episodes of the
six-episode series are streaming for free today on The Roku
Channel, the home of free and premium entertainment on America's
No. 1 TV streaming platform*.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210714005092/en/
"The Show Next Door" (Photo: Business
Wire)
Developed in partnership with Maker’s Mark and the Roku Brand
Studio, “The Show Next Door” brings the fun, upbeat, and relatable
feeling of having a quick drink with friends right into the living
rooms of streamers (who are of legal drinking age, of course). Roku
launched its Brand Studio in March 2021 to help marketers go beyond
the traditional 30-second TV ad spot and amplify big moments in the
marketing calendar, including advertiser-commissioned short &
mid form TV programs, interactive video ads, and other branded
content on The Roku Channel.
Each episode of “The Show Next Door” takes place in Randall’s
“living room” and begins with Randall crafting a favorite cocktail
during his opening monologue. Season One guests include Tony Hale,
Terrell Owens, Fortune Feimster, Jason Mraz, Mark Duplass, and Gina
Yashere, among many others.
“I always wondered what it would be like to host a talk show,
and now I know - it’s super fun,” said Randall Park, host of “The
Show Next Door.” “I had a great time building this show with Roku
and Maker’s Mark, and I’m excited it’s now available for everyone
to enjoy!”
The show’s focus is based in consumer insight -- comedy content
has performed particularly well on The Roku Channel. In the first
quarter of 2021, Roku saw streaming hours for Comedy content grow
798% on The Roku Channel compared to the first quarter of 2020.
“'The Show Next Door' is the embodiment what we call Maker’s
Hour – the much-deserved time you decide to make for yourself,”
said KK Hall, Global Senior Marketing Director for Maker’s
Mark. “We turned to the Roku Brand Studio because we want to
go beyond the traditional ad experience on the largest screen in
the home. Together we developed an entertaining and clever show
with a splash of spirit as audiences transition from “working at
home” to “being at home.”
“Our partnership with Maker’s Mark is innovating how brands meet
consumers today as they shift away from traditional television to
streaming,” said Brian Toombs, Head of Content at Roku Brand
Studio. “'The Show Next Door' is an incredible example of moving
beyond the traditional 30-second ad and creating a fun and
uplifting comedy so Maker’s Mark reaches streamers whether they are
watching ad-supported or subscription-only content.
“The Show Next Door” will be available to stream for free on The
Roku Channel and across Maker’s Mark social channels. Starcom USA,
which oversees media on behalf of Maker’s Mark, developed the
partnership alongside Roku and Maker’s Mark.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku streaming players and
TV-related audio devices are available in the U.S. and in select
countries through direct retail sales and licensing arrangements
with service operators. Roku TV™ models are available in the U.S.
and in select countries through licensing arrangements with TV OEM
brands. Roku is headquartered in San Jose, Calif. U.S.A.
*“America’s No. 1 TV streaming platform” is based on hours
streamed according to Hypothesis Group, April 2021
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the benefits, timing and
availability of “The Show Next Door;” the aims and capabilities of
the Roku Brand Studio; trends related to TV streaming; and the
features, benefits, growth and reach of The Roku Channel and the
Roku platform. Except as required by law, we assume no obligation
to update these forward-looking statements publicly, or to update
the reasons actual results could differ materially from those
anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Annual Report on
Form 10-K for the year ended December 31, 2020 and our Quarterly
Report on Form 10-Q for the quarter ended March 31, 2021. Copies of
reports filed with the SEC are posted on Roku’s website and are
available from Roku without charge.
Roku is a registered trademark and Roku TV is a trademark of
Roku, Inc. in the U.S. and in other countries. Trade names,
trademarks and service marks of other companies appearing in this
press release are the property of their respective holders.
About Maker’s Mark® Bourbon
In 1953, in Loretto, Ky., Bill Samuels, Sr., fulfilled his dream
to create a handmade and delicious bourbon. He decided to make his
whisky in small batches, using soft red winter wheat to enhance the
softness and sweetness. He then rotated each barrel by hand for
consistency and, finally, aged each barrel to taste. Bill Samuels,
Sr., transformed bourbon from a "commodity" into a premium handmade
spirit, and today Maker's Mark® continues to make its bourbon the
same way. That time-tested approach seems to still be working just
fine 60+ years later, as Maker’s Mark Kentucky Straight Bourbon was
awarded a Double Gold medal at the esteemed San Francisco Spirits
Competition in 2021. In recent years, Maker's Mark has introduced
thoughtful, super-premium innovations to its portfolio, including
Maker's Mark 46®, Maker's Mark® Cask Strength and Maker's Mark®
Private Selection, the brand's first-ever custom barrel program.
For more information, visit www.makersmark.com.
About Beam Suntory Inc.
As a world leader in premium spirits, Beam Suntory inspires
human connections. Consumers from all corners of the globe call for
the company’s brands, including the iconic Jim Beam and Maker’s
Mark® bourbon brands, Suntory whisky Kakubin and Courvoisier
cognac, as well as world renowned premium brands including Knob
Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki
and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch
whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN,
Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori
liqueur.
Beam Suntory was created in 2014 by combining the world leader
in bourbon and the pioneer in Japanese whisky to form a new company
with a deep heritage, passion for quality, innovative spirit and
vision of Growing for Good. Headquartered in Chicago, Illinois,
Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.
For more information on Beam Suntory, its brands, and its
commitment to social responsibility, please visit
www.beamsuntory.com and www.drinksmart.com.
WE MAKE OUR BOURBON CAREFULLY. PLEASE ENJOY IT THAT WAY.
Maker’s Mark® Kentucky Straight Bourbon Whisky, 45% Alc./Vol.
©2021 Maker’s Mark Distillery, Inc., Loretto, KY.
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version on businesswire.com: https://www.businesswire.com/news/home/20210714005092/en/
Media Contact Sarah Saul
ssaul@roku.com
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