Enthusiast Gaming Holdings Inc. (NASDAQ:EGLX)
(TSX:EGLX), (“Enthusiast Gaming” or the “Company”), announced today
it has teamed up with Grammy-award winning international music
superstars Coldplay to bring fans a fresh and unique musical
experience to celebrate the band’s new single ‘Higher Power’.
The tie-up will provide unique musical and
gaming content to the fan communities across the entire Enthusiast
Gaming platform, with the band also being made honorary members of
Team Luminosity.
The hour-long launch event to promote Coldplay’s
new hit single ‘Higher Power’ will take place on Thursday, May 20,
2021 at 7:00pm EDT and will be livestreamed on Luminosity Gaming’s
Twitch channel, https://www.twitch.tv/lgloyal. The event will
include an appearance by Coldplay as well as a performance by
Luminosity Gaming artist and Grammy award nominee ZHU who will play
his official remix of the song. The event will also include a
performance by Twitch sensation and Luminosity Gaming team member
DJ Harley Fresh (aka Fresh).
“We are thrilled to announce this strategic
relationship with Coldplay,” commented Adrian Montgomery,
CEO of Enthusiast Gaming. “Coldplay are timeless,
cross-generational musicians, and we look forward to serving as a
bridge between them and our global gaming audience. While this is
the first collaboration of its kind for us and in the gaming space,
our platform provides immense opportunity for similar experiences
in the future.”
Said Coldplay: “We’re proud to
team up with Enthusiast and Luminosity Gaming to present Zhu’s
hypnotic remix of Higher Power for the very first time.”
About Enthusiast Gaming
Enthusiast Gaming is building the largest media
platform for video game and esports fans to connect and engage
worldwide. Combining the elements of its four core pillars; Media,
Talent, Esports and Experiences, Enthusiast Gaming provides a
unique opportunity and integrated approach to reach and connect
with its coveted GenZ and Millennial audience. Through its
proprietary mix of digital media and entertainment assets,
Enthusiast Gaming has built a vast network of like-minded
communities to deliver the ultimate fan experience.
About Coldplay
Coldplay formed in London in late 1997. The band
have gone on to become one of the planet’s most popular acts,
selling more than 100 million copies of their eight Number One
albums, which have spawned a string of hits including Yellow, Fix
You, Viva La Vida, Paradise, A Sky Full Of Stars, Hymn For The
Weekend, Something Just Like This and Orphans.
Earlier this month, the band released an
acclaimed new single, ‘Higher Power’, which received its first play
on the International Space Station by French astronaut Thomas
Pesquet.
About ZHU
Born Steven Zhu and raised in the San Francisco
Bay Area, ZHU began playing piano at an early age. After making his
debut with “Moves Like Ms. Jackson”—a 2014 release that drew
widespread attention despite ZHU deliberately concealing his
identity—he dropped his debut EP The Nightday and soon
earned a GRAMMY nomination for Best Dance Recording for his
breakthrough single “Faded.” His 2016 debut
album Generationwhy found ZHU illuminating his emotional
life to a greater degree, in part by adding more of his lithe vocal
work to the album’s channeling of desert psychedelia. He continued
that sonic exploration on 2018’s Ringos Desert, which featured
guests like TOKiMONSTA and Tame Impala. As his profile has risen,
ZHU has passionately pursued his interest in fashion, playing an
essential part in the design of his fashion-forward merch.
Download ZHU 2020 Press Image HERE
About Fresh
19-year-old Australian internet sensation,
Harley Fresh aka “Fresh” started his internet career in government
housing in Sydney’s Mt Druitt. Harley’s ascent from these humble
beginnings is proof that with hard work and determination one can
achieve anything. With over 18.5 million followers across all
platforms, Harley is the biggest attraction on Twitch when a
majority of the Western Hemisphere is asleep – his streams are
viewed by 10’s of thousands around the world everyday. After
joining Luminosity in March 2020, the Fortnite streamer and budding
musician/producer also has an ep on the way. In Harley’s words
‘this is just the beginning’.
Contacts
Enthusiast Gaming Investor Relations:Eric
Bernofsky, Chief Corporate Officerinvestor@enthusiastgaming.com
Media Relations:Carmela Antolino, Provident
Communicationscarmela@providentcomms.com647-287-2286
For ZHU Media Inquiries please contact:Nikki
Crystal, Capitol Music Groupnicole.crystal@umusic.com
Forward Looking Statements
Neither the TSX Exchange nor its Regulation
Services Provider (as that term is defined in the policies of the
TSX Exchange) accepts responsibility for the adequacy or accuracy
of this release.
This news release contains certain statements
that may constitute forward-looking information under applicable
securities laws. All statements, other than those of historical
fact, which address activities, events, outcomes, results,
developments, performance or achievements that Enthusiast Gaming
anticipates or expects may or will occur in the future (in whole or
in part) should be considered forward-looking information. Such
information may involve, but is not limited to, comments with
respect to strategies, expectations, planned operations and future
actions of the Company. Often, but not always, forward-looking
information can be identified by the use of words such as "plans",
"expects", "is expected", "budget", "scheduled", "estimates",
"forecasts", "intends", "anticipates", or "believes" or variations
(including negative variations) of such words and phrases, or
statements formed in the future tense or indicating that certain
actions, events or results "may", "could", "would", "might" or
"will" (or other variations of the forgoing) be taken, occur, be
achieved, or come to pass. Forward-looking information is based on
currently available competitive, financial and economic data and
operating plans, strategies or beliefs as of the date of this news
release, but involve known and unknown risks, uncertainties,
assumptions and other factors that may cause the actual results,
performance or achievements of Enthusiast Gaming to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking information. Such
factors may be based on information currently available to
Enthusiast Gaming, including information obtained from third-party
industry analysts and other third-party sources, and are based on
management's current expectations or beliefs regarding future
growth, results of operations, future capital (including the
amount, nature and sources of funding thereof) and expenditures.
Any and all forward-looking information contained in this press
release is expressly qualified by this cautionary statement.
Trading in the securities of the Company should be considered
highly speculative.
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