O’Neal to Join the Company’s Board of Advisors
and Serve as a Brand Ambassador for Alkaline88®
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company, is pleased to announce that basketball Hall of Famer and
entertainment icon Shaquille O’Neal will be joining The Alkaline
Water Company as an equity partner and member of the Company’s
Board of Advisors. He will also serve as a marquee brand ambassador
for Alkaline88®.
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Shaquille O’Neal will be joining The
Alkaline Water Company as an equity partner and member of the
Company’s Board of Advisors. He will also serve as a marquee brand
ambassador for Alkaline88®. (Photo: Business Wire)
“Shaquille O’Neal’s track record as a basketball champion and
Hall of Famer has translated into similar successes in business and
corporate partnerships. His reputation as an astute investor,
larger-than-life brand partner, and phenomenal ambassador makes
this partnership extremely exciting,” said Aaron Keay, Chairman of
The Alkaline Water Company. “We want to welcome Shaquille to the
Company’s advisory board and believe his positive presence and
global outreach will enable Alkaline88® to aggressively push our
growth trajectory even faster.”
“Alkaline88 is an innovative product in the water category and I
am so excited to partner with The Alkaline Water Company to help
raise their game to new heights,” said O’Neal. “I am humbled by the
opportunity to join the Advisory Board while also being a brand
ambassador.”
Alkaline88 is known for its superior hydration with a perfect
8.8pH balance. The brand was developed to deliver a smooth taste
that encourages consumers to drink more and fully hydrate, and the
company is dedicated to purity, quality, and value. The water’s
ingredient deck is simple, easy to understand, and free of buffers.
Dubbed “the clean beverage,” Alkaline88 ionized water contains just
two pure ingredients that customers trust — water and Pink
Himalayan Rock Salt.
The Alkaline88 flagship brand of premium alkaline water is now
available in 75,000 stores across all trades in the U.S. For more
information, visit www.thealkalinewaterco.com.
Authentic Brands Group (ABG), a brand development, marketing,
and entertainment company is a strategic partner of the Shaquille
O’Neal brand.
Complete details of this Partnership can be found in the
Company’s filings with the SEC at www.sec.gov.
About The Alkaline Water
Company:
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH balanced alkaline drinking water with trace minerals and
electrolytes and boasts our trademarked label ‘Clean Beverage.’
Quickly being recognized as a growing lifestyle brand, Alkaline88®
launched A88 Infused™ in 2019 to meet consumer demand for
flavor-infused products. A88 Infused™ flavored water is available
in six unique all-natural flavors, with new flavors coming soon.
Additionally, in 2020, the Company launched A88 Infused Beverage
Division Inc., which includes the Company’s CBD water and
flavor-infused water. For the Company’s topical and ingestible
offerings, A88 Infused Products Inc. includes both the Company’s
lab-tested full-spectrum hemp salves, balms, lotions, essential
oils, and bath salts, along with broad-spectrum hemp, powder packs,
oil tinctures, capsules, and gummies.
To purchase Alkaline88 and A88 Flavor Infused products online,
visit us at www.alkaline88.com. To
learn more about The Alkaline Water Company, please visit
www.thealkalinewaterco.com or connect
with us on Facebook, Twitter, Instagram, or LinkedIn.
About Shaquille O’Neal
Shaquille O’Neal is one of the world’s most successful
athlete-turned-businessman, whose accomplishments both on and off
the court have translated into a highly sought-after consumer
brand. As an entrepreneur, sports analyst, DJ, restaurateur, and
brand ambassador, Shaquille O’Neal’s signature “Business of Fun”
mantra resonates throughout each of his countless endeavors.
The 15-time NBA All-Star’s unprecedented athletic career spanned
nearly two decades and earned him countless awards and honors,
including NBA Most Valuable Player, NBA Rookie of the Year, four
NBA Championships and a First Ballot NBA Hall of Famer. Currently,
O’Neal is an analyst on TNT’s Emmy Award-winning “Inside the
NBA.”
O'Neal, who has a PhD in Leadership and Education, established
The Shaquille O’Neal Foundation which provides resources for
underserved youth. He also gives back through a number of annual
philanthropic programs including Shaq to School, Shaqsgiving, and
Shaq a Claus.
The launch of his Las Vegas eatery Big Chicken has further
elevated Shaquille’s status as he has positioned himself as a
successful restaurateur. A second Big Chicken location is open in
Glendale, CA and additional locations will debut at sea on Carnival
Cruise Lines Radiance and Mardi Gras.
Follow Shaquille O’Neal on Facebook, Twitter and Instagram.
About Authentic Brands
Group:
Authentic Brands Group (ABG) is a brand development, marketing
and entertainment company, which owns a portfolio of global media,
entertainment and lifestyle brands. Headquartered in New York City,
ABG elevates and builds the long-term value of more than 30
consumer brands and properties by partnering with best-in-class
manufacturers, wholesalers, and retailers. Its brands have a global
retail footprint across the luxury, specialty, department store,
mid-tier, mass, and e-commerce channels, and in more than 5,950
freestanding stores and shop-in-shops around the world.
ABG is committed to transforming brands by delivering compelling
product, content, business and immersive experiences. It creates
and activates original marketing strategies to drive the success of
its brands across all consumer touchpoints, platforms and emerging
media. ABG’s portfolio of iconic and world-renowned brands
generates more than $10 billion in annual retail sales and includes
Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®,
Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®,
Eddie Bauer®*, Spyder®, Volcom®, Airwalk®, Nautica®, Forever 21®,
Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine
West®, Jones New York®, Frederick's of Hollywood®, Adrienne
Vittadini®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks
Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®,
Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and
Henredon®. Pending acquisition in June 2021*.
For more information, visit authenticbrandsgroup.com.
Follow ABG on Twitter, LinkedIn, and Instagram.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations or intentions regarding the future.
Such forward-looking statements include, among other things, the
following: the Company’s belief that Shaquille’s positive presence
and global outreach will enable Alkaline88® to aggressively push
the Company’s growth trajectory even faster; Shaq’s statement that
he looks forward to helping raise the Company’s game to new
heights; and that the partnership is expected to provide
significant branding, creative, and business benefits to drive both
sales and shareholder value creation.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products; additional competitors selling alkaline water and
enhanced water products in bulk containers reducing the Company’s
sales; the fact that the Company does not own or operate any of its
production facilities and that co-packers may not renew current
agreements and/or not satisfy increased production quotas; the fact
that the Company has a limited number of suppliers of its unique
bulk bottles; the potential for supply-chain interruption due to
factors beyond the Company’s control; the fact that there may be a
recall of products due to unintended contamination; the inherent
uncertainties associated with operating as an early stage company;
changes in customer demand and the fact that consumers may not
embrace enhanced water products as expected or at all; the extent
to which the Company is successful in gaining new long-term
relationships with new retailers and retaining existing
relationships with retailers; the Company’s ability to raise the
additional funding that it will need to continue to pursue its
business, planned capital expansion and sales activity; competition
in the industry in which the Company operates and market conditions
and the unexpected illness or other incapacity or inability of any
of the Company’s high profile endorsers to perform their
obligations under the endorsement agreements with the Company.
These forward-looking statements are made as of the date of this
news release, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements, except as required by applicable law, including the
securities laws of the United States and Canada. Although the
Company believes that any beliefs, plans, expectations and
intentions contained in this news release are reasonable, there can
be no assurance that any such beliefs, plans, expectations or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in the reports and other documents the
Company files with the SEC, available at www.sec.gov, and on the SEDAR, available at
www.sedar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210513005347/en/
The Alkaline Water Company Inc. Richard A. Wright
President and CEO 866-242-0240 investors@thealkalinewaterco.com
Media Jessica Starman 888-461-2233
jessica@elev8newmedia.com
Michelle Ciciyasvili Authentic Brands Group (ABG) – Shaquille
O’Neal mciciyasvili@abg-nyc.com
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