Warner Music Group and Genies Sign Partnership to Bring WMG’s Roster of Artists to Life as Avatars
April 30 2021 - 10:05AM
Genies, the world’s largest avatar technology company, and Warner
Music Group (WMG) have established a global partnership to develop
avatars and digital wearable NFTs, for WMG’s artists. Genies, who
has built avatars for a broad roster of celebrities, recently
launched their new 3D Avatar and Digital Wearables NFT SDK, which
allows talent to sell exclusive limited edition digital wearables –
such as clothing, accessories, and tattoos – to their fans’ Genies
avatars to memorialize key life defining moments such as song or
album releases. Once a user creates their own Genie, they can use
the Genie throughout social media via Genies recent partnership
with Giphy.
Through WMG’s partnership with Genies, WMG’s artists will be
able to produce and distribute virtual beings that facilitate fan
reach across immersive platforms and metaverses. Through Genies’
partnership with Dapper Labs, a blockchain technology company and
makers of NBA Topshot in which WMG is invested, WMG’s artists and
songwriters will also be able to turn their favorite cultural
moments or latest artistic endeavors into exclusive “Digital
Wearables Drops” that their fans can own and use on their Genie
avatar forever. This will happen on the Genies Marketplace that
will run on Dapper Labs’ Flow Blockchain.
“Both music and avatars provide humans with the ability to fully
express their authentic personalities. Cultural icons and figures
are some of the most expressive people on earth and they should not
be constrained by real world limitations. This partnership allows
the leaders of culture to fully immerse themselves into the
fantastical realm of the metaverse and build new, direct, and
authentic connections with their respective followings and
fanbases,” said Akash Nigam, CEO of Genies.
“WMG is consistently focused on positioning its artists and
songwriters at the forefront of the rapidly growing digital media
ecosystem. As avatars and their customization become an
increasingly relevant avenue for self-expression and merch
generates diversified sources of revenue, WMG’s partnership with
Genies will enable our artists and songwriters to tap into a new
form of self-expression and audience reach,” said Oana Ruxandra,
Chief Digital Officer at Warner Music Group.
For more information, please visit https://genies.com/.
Access accompanying image here.
About Genies, Inc.Founded by Akash Nigam, Evan
Rosenbaum, and Jake Adams, Genies is the world’s largest avatar
technology company and driving force in the creation of digital
identities that can be used across platforms. The company is
setting the foundation for swift, widespread adaptation of avatars
in society and culture through its internationally renowned Avatar
Agency and SDK partnerships. With investors such as NEA, Breyer
Capital, CAA, and Tull Investment Group, Genies is creating a
network of platforms and marketplaces where virtual identities lead
the way in digital communication, connection, commercialization,
and monetization. To date, thousands of celebrities use their
Genies as their second virtual being including Justin Bieber, Shawn
Mendes, Rihanna, Migos, Cardi B, J Balvin, and many more.
About Warner Music GroupWith a legacy extending
back over 200 years, Warner Music Group (WMG) today brings together
artists, songwriters, and entrepreneurs that are moving
entertainment culture across the globe. Operating in more than 70
countries through a network of affiliates and licensees, WMG’s
Recorded Music division includes renowned labels such as Asylum,
Atlantic, Big Beat, Canvasback, Elektra, Erato, First Night, Fueled
by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire,
Spinnin’, Warner Records, Warner Classics, and Warner Music
Nashville. WMG’s music publishing arm, Warner Chappell Music, has a
catalog of over 1 million copyrights spanning every musical genre,
from the standards of the Great American Songbook to the biggest
hits of the 21st century. Warner Music Group is also home to ADA,
the independent artist and label services company, as well as
consumer brands such as Songkick, the live music app; EMP, the
merchandise e-tailer; and UPROXX, the youth culture destination.
Follow WMG on Instagram, Twitter, LinkedIn, and Facebook.
Media Contacts:Warner Music GroupSummer
WilkieSummer.Wilkie@wmg.com
GeniesMike P.mikep@virgo-pr.com
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