Apple expands the Find My ecosystem with AirTag, an iPhone
accessory that provides a private and secure way to easily locate
the items that matter most, available beginning Friday, April
30
Apple® today introduced AirTag™, a small and elegantly designed
accessory that helps keep track of and find the items that matter
most with Apple’s Find My™ app. Whether attached to a handbag,
keys, backpack, or other items, AirTag taps into the vast, global
Find My network1 and can help locate a lost item, all while keeping
location data private and anonymous with end-to-end encryption.
AirTag can be purchased in one and four packs for just $29 and $99,
respectively, and will be available beginning Friday, April 30.
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AirTag is a small and elegantly designed
accessory that can be personalized with free engraving, and enables
iPhone users to securely locate and keep track of their valuables
using the Find My app. (Photo: Business Wire)
“We’re excited to bring this incredible new capability to iPhone
users with the introduction of AirTag, leveraging the vast Find My
network, to help them keep track of and find the important items in
their lives,” said Kaiann Drance, Apple’s vice president of
Worldwide iPhone Product Marketing. “With its design, unparalleled
finding experience, and built-in privacy and security features,
AirTag will provide customers with another way to leverage the
power of the Apple ecosystem and enhance the versatility of
iPhone.”
Lightweight Design with Magical Setup Each round AirTag
is small and lightweight, features precision-etched polished
stainless steel, and is IP67 water- and dust-resistant.2 A built-in
speaker plays sounds to help locate AirTag, while a removable cover
makes it easy for users to replace the battery.3 AirTag features
the same magical setup experience as AirPods® — just bring AirTag
close to iPhone® and it will connect. Users can assign AirTag to an
item and name it with a default like “Keys” or “Jacket,” or provide
a custom name of their choosing.
Customers can personalize AirTag with free engraving, including
text and a selection of 31 emoji, when purchasing from apple.com or
the Apple Store® app. Users can easily place AirTag into a bag or
pocket on its own, or utilize a wide range of Apple-designed AirTag
accessories, including the Polyurethane Loop, which is both
lightweight and durable, and the Leather Loop and Leather Key
Ring,4 featuring specially tanned European leather. The enclosure
of each accessory fits securely around AirTag, while conveniently
attaching to a user’s belongings, further personalizing AirTag
while making sure it is always with their important items.
A Comprehensive Finding Experience Once AirTag is set up,
it will appear in the new Items tab in the Find My app, where users
can view the item’s current or last known location on a map. If a
user misplaces their item and it is within Bluetooth range, they
can use the Find My app to play a sound from the AirTag to help
locate it. Users can also ask Siri® to find their item, and AirTag
will play a sound if it is nearby.
Each AirTag is equipped with the Apple-designed U1 chip using
Ultra Wideband technology, enabling Precision Finding5 for iPhone
11 and iPhone 12 users. This advanced technology can more
accurately determine the distance and direction to a lost AirTag
when it is in range. As a user moves, Precision Finding fuses input
from the camera, ARKit®, accelerometer, and gyroscope, and then
will guide them to AirTag using a combination of sound, haptics,
and visual feedback.
If AirTag is separated from its owner and out of Bluetooth
range, the Find My network can help track it down. The Find My
network is approaching a billion Apple devices and can detect
Bluetooth signals from a lost AirTag and relay the location back to
its owner, all in the background, anonymously and privately.
Users can also place AirTag into Lost Mode and be notified when
it is in range or has been located by the vast Find My network. If
a lost AirTag is found by someone, they can tap it using their
iPhone or any NFC-capable device and be taken to a website that
will display a contact phone number for the owner, if they have
provided one.
AirTag includes support for the accessibility features built
into iOS. Precision Finding using VoiceOver, for example, can
direct users who are blind or low-vision to AirTag with directions
like “AirTag is 9 feet away on your left."
Privacy and Security Built In AirTag is designed from the
ground up to keep location data private and secure. No location
data or location history is physically stored inside AirTag.
Communication with the Find My network is end-to-end encrypted so
that only the owner of a device has access to its location data,
and no one, including Apple, knows the identity or location of any
device that helped find it.
AirTag is also designed with a set of proactive features that
discourage unwanted tracking, an industry first. Bluetooth signal
identifiers transmitted by AirTag rotate frequently to prevent
unwanted location tracking. iOS devices can also detect an AirTag
that isn’t with its owner, and notify the user if an unknown AirTag
is seen to be traveling with them from place to place over time.
And even if users don’t have an iOS device, an AirTag separated
from its owner for an extended period of time will play a sound
when moved to draw attention to it. If a user detects an unknown
AirTag, they can tap it with their iPhone or NFC-capable device and
instructions will guide them to disable the unknown AirTag.
AirTag and Hermès Apple and Hermès are introducing AirTag
Hermès, featuring an elegant assortment of handcrafted leather
accessories including the Bag Charm, Key Ring, Travel Tag, and
Luggage Tag. Hermès accessories will be sold with a custom-engraved
AirTag based on the brand’s iconic Clou de Selle signature.
The Find My Network Accessory Program Third-party
products and accessories can also add support for finding with the
new Find My network accessory program. Through the program, device
and product manufacturers can now build finding capabilities
directly into their products using the advanced Find My network
with uncompromising privacy built in, allowing customers to use the
Find My app to locate other important items in their lives. Details
about the program can be found at mfi.apple.com.
Committed to the Environment Today, Apple is carbon
neutral for global corporate operations, and by 2030, plans to have
net zero climate impact across the entire business, which includes
manufacturing supply chains and all product life cycles. This means
that every Apple device sold, from material collection, component
manufacturing, assembly, transport, customer use, charging, all the
way through recycling and material recovery, will be 100 percent
carbon neutral. AirTag will utilize 100 percent recycled tin in the
solder of the main logic board, is free of harmful substances and
highly energy efficient, and uses wood fiber in the packaging that
is recycled or comes from responsibly managed forests.
Pricing and Availability
- Customers can order AirTag beginning at 5 a.m. PDT on Friday,
April 23.
- AirTag will be available in one and four packs for $29
(US) and $99 (US), respectively, from apple.com, in the
Apple Store app, at Apple Store locations, and through Apple
Authorized Resellers and select carriers (prices may vary)
beginning Friday, April 30.
- Apple-designed AirTag accessories include the Leather Key Ring
in Saddle Brown, (PRODUCT)RED, and Baltic Blue for $35 (US);
the Leather Loop in Saddle Brown and (PRODUCT)RED for $39
(US); and the Polyurethane Loop in White, Deep Navy, Sunflower, and
Electric Orange for $29 (US).
- AirTag Hermès includes the premium Bag Charm and Key Ring in
Fauve Barénia, Bleu Indigo, and Orange leather, as well as the
Luggage Tag and Travel Tag6 in Fauve Barénia leather, all of which
will be available beginning Friday, April 30.
- Purchase from apple.com or the Apple Store app and add
personalized engraving for free.
- Customers are able to find the same great shopping and support
services at apple.com and at Apple Store locations. Anyone can get
shopping help from Apple Specialists, choose monthly financing
options, trade in eligible devices, and get Apple Support and
no-contact delivery or Apple Store pickup options.
- Customers can see AirTag at an Apple Store and have their
questions answered in person. Before their visit, customers are
encouraged to check apple.com/retail for more information on
opening hours, services available, and the health and safety
measures in place.
- AirTag requires iPhone or iPod touch® running iOS 14.5 or
later, or iPad® running iPadOS® 14.5 or later. These software
updates will be available starting next week. Customers must have
an Apple ID and be signed into their iCloud® account. Certain
features require Find My to be enabled in iCloud settings.
1 The Find My network is not available in all countries and
regions. In countries and regions where the Find My network is not
available, customers will still be able to use AirTag to locate a
missing item when it is nearby. 2 AirTag is splash-, water-, and
dust-resistant and was tested under controlled laboratory
conditions with a rating of IP67 under IEC standard 60529 (maximum
depth of 1 meter up to 30 minutes). Splash, water, and dust
resistance are not permanent conditions and resistance might
decrease as a result of normal wear. Refer to the Safety and
Handling documentation for cleaning and drying instructions. 3
AirTag is designed for over a year’s worth of battery life with
everyday use. The CR2032 battery is user-replaceable and widely
available. Replacement batteries are sold separately. 4 AirTag
accessories, including the Polyurethane Loop, Leather Loop, and
Leather Key Ring, are sold separately. 5 Precision Finding is not
available in countries and regions where Ultra Wideband technology
is restricted. For more information, visit apple.com/uwb. 6 Apple
AirTag Hermès Travel Tag will be distributed exclusively through
Hermès channels.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, Apple Watch, and Apple TV.
Apple’s five software platforms — iOS, iPadOS, macOS, watchOS, and
tvOS — provide seamless experiences across all Apple devices and
empower people with breakthrough services including the App Store,
Apple Music, Apple Pay, and iCloud. Apple’s more than 100,000
employees are dedicated to making the best products on earth, and
to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or call Apple’s Media Helpline at (408)
974-2042.
© 2021 Apple Inc. All rights reserved. Apple, the Apple logo,
AirTag, Find My, AirPods, iPhone, Apple Store, Siri, ARKit, iPod
touch, iPad, iPadOS, and iCloud are trademarks of Apple. Other
company and product names may be trademarks of their respective
owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20210420006014/en/
Press Contacts: Alex Kirschner Apple
alexkirschner@apple.com 408-974-2479
Lindsay Shanahan Apple lshanahan@apple.com 669-218-0492
Apple Media Helpline media.help@apple.com (408) 974-2042
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