NewAge’s Lucim™ Skin Care Brand Recognized by Good Face Project for Exceptional Quality and Safety
April 16 2021 - 8:00AM
NewAge, Inc., the Colorado-based organic and
healthy products company intending to become the world’s leading
social selling and distribution company, today announced that their
new Lucim™ skin care line, has been recognized by the Good Face
Project for exceptional quality and safety.
The Good Face Project (GFP) is one of the most
trusted resource worldwide for fact-checking toxic and
unsafe ingredients in skincare, makeup, hair, baby products and
more. Good face employs the latest science combined
with artificial intelligence to analyze product formulations using
the most up-to-date publicly available scientific research to
provide consumers with an independently validated and fact-based
safety guide.
- All products that receive GFP’s
Seal of Approval are thoroughly vetted
- Analyze over 100,000
ingredients
- Utilize over 21,000 scientific
research sources
- Each ingredient is tagged for 15
dimensions of safety and efficacy
The FDA does not currently require approval from
skin care and cosmetics. When they do pass through the FDA, only 11
toxic ingredients are banned, leaving thousands of potentially
harmful ingredients available for brands to use. More than 1,500
toxic chemicals are currently banned from cosmetics in the European
Union and Canada but are still present in the majority of personal
care products used today in the United States and other markets.
Clean formulas and non-toxic ingredients are one of the major
trends in skin-care, recognized by leading private equity company
Carlyle, who for example recently purchased a majority interest in
NewAge competitor, Beauty Counter with similarly positioned clean
skincare valued at $1 Billion.
The elite certification from Good Face places
the entire NewAge Lucim™ branded skincare line in the premium tier
of skin care brands worldwide. Few skincare brands meet the Good
Face Project criteria, setting the Lucim™ brand apart for its
clean, non-toxic, safe and high quality standards that it has
achieved.
“It’s rare that a full line of skin care
products receives the Good Face Project (GFP) Seal of Approval, and
we’re pleased to have achieved this level of recognition,” said
Deanna Latson, NewAge’s Chief Product Officer. “Savvy consumers are
looking for a trusted source for clean beauty without compromising
product efficacy. The GFP seal provides transparency between brands
and the people who buy them, ensuring our customers know that
Lucim™ provides the high-quality and safe results they want with a
brand they can trust.”
NewAge’s Lucim™ branded skincare was launched in
Q4 of 2020 and is now already sold in more than 10 countries
worldwide. The brand is experiencing excellent early success with
almost $10 million in revenue in just its first 90 days. Just
recently, NewAge added Lucim Mineral Sunscreen SPF 30 to its line,
tapping into an $8.5 billion dollar sunscreen cream market. This
latest addition, along with the Good Face Project recognition and
NewAge’s strong social selling base of more than 400,000 brand
partners and subscribers, positions NewAge for further significant
growth in the attractive sector.
To see more about the Good Face Project’s
testing results and ratings for Lucim Skin Care products, see
thegoodfaceproject.com.
About NewAge, Inc.NewAge is a purpose-driven
firm intending to become the world’s leading social selling and
distribution company. Colorado-based NewAge
commercializes a portfolio of organic and healthy products
worldwide through primarily a direct route-to-market system. The
company competes in three major category platforms including health
and wellness, inner and outer beauty, and nutrition and weight
control — leading a network of more than 400,000 exclusive
independent distributors and brand partners around the world.
The company operates the websites newage.com,
noninewage.com, ariix.com, mavie.com, thelimucompany.com
and zennoa.com.
For investor inquiries about
NewAge, please contact:
NewAge Investor Relations:Riley
TimmerVice President, Investor RelationsTel:
1-801-870-8685Riley_Timmer@NewAge.com
For media inquiries about
NewAge, please contact:
NewAge Public Relations:Mindy
EardleyPR/Communications ManagerTel:
1-801-573-4818Mindy_Eardley@NewAge.com
Photos accompanying this announcement are available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/f669cca5-e654-4fd0-ad94-84e0236b8ef9https://www.globenewswire.com/NewsRoom/AttachmentNg/9ca37c67-aa2d-44b5-a6c5-bc13777f660a
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