Hasbro Partners With Roblox to Bring Roblox Immersive Digital Worlds to Life
April 13 2021 - 11:00AM
Business Wire
Partnership will bring official NERF Roblox
Blasters and MONOPOLY: Roblox 2022 Edition Board game to fans
worldwide
Global play and entertainment company Hasbro, Inc. (NASDAQ: HAS)
today announced its official partnership with Roblox Corporation
(NYSE: RBLX), a global online platform bringing millions of people
together through shared experiences, to introduce a range of Roblox
inspired NERF blasters representing some of the most popular
experiences on the Roblox platform. In addition, Hasbro has
developed a Roblox version of its iconic MONOPOLY board game (MSRP:
$19.99), which is available now for pre-order on Hasbro Pulse for
fans aged 16 and older in the U.S. and Canada and at Big Bad Toy
Shop.
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The NERF Roblox blasters represent some of the most iconic games
on the Roblox platform, each with billions of lifetime plays,
including ADOPT ME!, ARSENAL, JAILBREAK, MAD CITY, MURDER MYSTERY
2, and PHANTOM FORCES, and will hit U.S. shelves this Fall with
additional markets to follow. Each of the NERF blasters will
include a code that Roblox fans can redeem for a virtual blaster to
equip on their avatar — and use in the game that inspired it!
The MONOPOLY: Roblox 2022 Edition board game lets fans collect
and trade popular Roblox experiences while playing the
Roblox-inspired version of the iconic board game. Each MONOPOLY
game will include a code to redeem for an exclusive virtual item.
The MONOPOLY: Roblox 2022 Edition board game is available now for
pre-order on Hasbro Pulse for fans aged 16 and older in the U.S.
and Canada and at Big Bad Toy Shop.
“We are thrilled to bring NERF Nation and the Roblox community
together for the first time with an incredible line of blasters we
know they will be clamoring to get their hands on,” said Adam
Kleinman, Vice President, NERF Global Marketing. “Our design teams
have done a phenomenal job capturing the creativity and essence of
Roblox creators and their most immersive, innovative Roblox games
in NERF blaster form and we can’t wait to deliver these new items
to Roblox fans around the world!”
“Roblox values the incredible contributions of its community of
creators, and our partnership with NERF is an ideal way to bring
their inspiring creations on the platform to life for millions of
Roblox and NERF/MONOPOLY fans to enjoy in the metaverse as well as
in real life,” said Craig Donato, Chief Business Officer at
Roblox.
Additionally, later this year, NERF will be embracing the power
of the Roblox platform and launching its own NERF-branded
experience on Roblox for its fans. Details on the launch will be
revealed later this spring.
About Roblox
Roblox’s (NYSE: RBLX) mission is to build a human co-experience
platform that enables shared experiences among billions of users.
Every day, more than 32.6 million people around the world have fun
with friends as they explore millions of immersive digital
experiences. All of these experiences are built by the Roblox
community, made up of over eight million creators. We believe in
building a safe, civil, and diverse community—one that inspires and
fosters creativity and positive relationships between people around
the world. For more information, please visit corp.roblox.com.
ROBLOX and the Roblox logo are among the registered and
unregistered trademarks of Roblox Corporation in the United States
and other countries. © 2021 Roblox Corporation. All rights
reserved.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to making the world a better place for all children, fans
and families. Hasbro delivers immersive brand experiences for
global audiences through consumer products, including toys and
games; entertainment through eOne, its independent studio;
and gaming, led by the team at Wizards of the Coast, an
award-winning developer of tabletop and digital games best known
for fantasy franchises MAGIC: THE GATHERING and DUNGEONS &
DRAGONS.
The company’s unparalleled portfolio of approximately 1,500
brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY,
TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS &
DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier
partner brands. For the past decade, Hasbro has been consistently
recognized for its corporate citizenship, including being named one
of the 100 Best Corporate Citizens by 3BL Media and one of
the World’s Most Ethical Companies by Ethisphere Institute.
Important business and brand updates are routinely shared on our
Investor Relations website, Newsroom and social channels (@Hasbro
on Twitter, Instagram, Facebook and LinkedIn.)
© 2021 Hasbro, Inc. All Rights Reserved.
HAS-B
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version on businesswire.com: https://www.businesswire.com/news/home/20210413005723/en/
For Hasbro: Jen DeAngelis, 401-727-6833
jen.deangelis@hasbro.com
For Roblox: Brian Jaquet, 415-235-4844 bjaquet@roblox.com
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