The Alkaline Water Company Continues Convenience Store Expansion with Cefco Partnership
April 07 2021 - 9:15AM
Business Wire
Alkaline88® 1-Liter Bottles Water Now Available
in 200-plus Cefco Convenience Stores
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the country’s largest independent alkaline water
company, is pleased to announce its latest partnership with CEFCO
Convenience Stores now selling Alkaline88’s 1-liter single serve
size in more than 200 high volume stores across six states.
“Adding CEFCO as a customer is a big step in our continued
convenience store expansion,” says Ricky Wright, President and CEO
of The Alkaline Water Company. “Developing significant partnerships
and adding key customers such as CEFCO will allow us to further
grow our c-store footprint in addition to expanding distribution of
our single-serve products. The continued C-store growth we are
seeing is a testament to the strength of our brand and the trust
and confidence that our loyal customers have in Alkaline88.”
Alkaline88 is known for its Smooth Hydration® with a perfect
8.8pH balance. The brand was developed to deliver a smooth, soft
mouth feel that encourages consumers to drink more and fully
hydrate, and the Company is dedicated to smooth taste, purity,
quality and value. The water’s ingredient deck is simple, easy to
understand and free of buffers. Dubbed “the clean beverage,”
Alkaline88 ionized water contains just two pure ingredients that
customers trust and understand — water and pink Himalayan rock
salt.
Beyond its dedication to providing customers with clean, pure
drinking water, The Alkaline Water Company is an eco-conscious
leader in sustainability. The first national water company to
bottle in fully recyclable aluminum bottles (which are
environmentally friendly, sustainable and recyclable in all 50
states), its entire line of products are packaged in 100 percent
recyclable BPA-free PET bottles.
Alkaline88 waters are available in a variety of flavors and
convenient sizes including:
- Small bottles for quick grab and go (500ml, 700ml, 1-liter,
1.5-liter)
- Sports bottles for customers with an active lifestyle (700ml,
1-liter, 1.5-liter, 2-liter)
- Bulk sizes (2-liter, 3-liter and 1-gallon) with easy-use
handles for home refrigeration
- Calorie and sugar free A88 Infused™ flavored waters in six
varieties — Watermelon, Raspberry, Peach Mango, Lemon, Lemon-Lime
and Blood Orange
About The Alkaline Water Company:
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH balanced alkaline drinking water with trace minerals and
electrolytes and boasts our trademarked label ‘Clean Beverage.’
Quickly being recognized as a growing lifestyle brand, Alkaline88®
launched A88 Infused™ in 2019 to meet consumer demand for
flavor-infused products. A88 Infused™ flavored water is available
in six unique all-natural flavors, with new flavors coming soon.
Additionally, in 2020, the Company launched A88 Infused Beverage
Division Inc., which includes the Company’s CBD water and
flavor-infused water. For the Company’s topical and ingestible
offerings, A88 Infused Products Inc. includes both the Company’s
lab-tested full-spectrum hemp salves, balms, lotions, essential
oils, and bath salts, along with broad-spectrum hemp, powder packs,
oil tinctures, capsules, and gummies.
To purchase Alkaline88 and A88 Flavor Infused products online,
visit us at www.alkaline88.com. To learn more about The Alkaline
Water Company, please visit www.thealkalinewaterco.com or connect
with us on Facebook, Twitter, Instagram, or LinkedIn.
About Cefco Convenience Stores:
CEFCO Stores is an independently owned chain of convenience
stores based in Temple, TX. CEFCO operates OVER 200 stores in six
states across the U.S. CEFCO continues to grow its presence by
building new stores, exploring acquisition opportunities, and, most
importantly, upholding the values of hard work, dedication to
customers, and respected corporate citizenship engrained in the
company by its founder. For more information on Cefco Convenience
Stores visit https://cefcostores.com/.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations or intentions regarding the future.
Such forward-looking statements include, among other things, the
following: that developing significant partnerships and adding key
customers such as CEFCO will allow the Company to further grow its
c-store footprint in addition to expanding distribution of its
single-serve products.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products, including products containing hemp/CBD; the fact that
consumers may not embrace and purchase any of the Company’s
CBD-infused products; the fact that the Company may not be
permitted by the FDA or other regulatory authority to market or
sell any of its CBD-infused products; additional competitors
selling alkaline water and enhanced water products in bulk
containers reducing the Company’s sales; the fact that the Company
does not own or operate any of its production facilities and that
co-packers may not renew current agreements and/or not satisfy
increased production quotas; the fact that the Company has a
limited number of suppliers of its unique bulk bottles; the
potential for supply-chain interruption due to factors beyond the
Company’s control; the fact that there may be a recall of products
due to unintended contamination; the inherent uncertainties
associated with operating as an early stage company; changes in
customer demand and the fact that consumers may not embrace
enhanced water products as expected or at all; the extent to which
the Company is successful in gaining new long-term relationships
with new retailers and retaining existing relationships with
retailers; the Company’s ability to raise the additional funding
that it will need to continue to pursue its business, planned
capital expansion and sales activity; and competition in the
industry in which the Company operates and market conditions. These
forward-looking statements are made as of the date of this news
release, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements, except as required by applicable law, including the
securities laws of the United States and Canada. Although the
Company believes that any beliefs, plans, expectations and
intentions contained in this news release are reasonable, there can
be no assurance that any such beliefs, plans, expectations or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in the reports and other documents the
Company files with the SEC, available at www.sec.gov, and on the
SEDAR, available at www.sedar.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210407005297/en/
The Alkaline Water Company Inc. Richard A. Wright
President and CEO 800-923-1910 investors@thealkalinewaterco.com
Media Susie Timm Knife & Fork Media Group
480-200-2766 Susie@knifeandforkmedia.com
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