Alkaline88 Engages National Independent Broker, JOH To Advance Northeast and Mid Atlantic Regions
March 31 2021 - 9:15AM
Business Wire
JOH will carry the full line of Alkaline88
water products
The Alkaline Water Company Inc. (NASDAQ and CSE: WTER) (the
“Company”), the nation’s largest independent alkaline water
company, is pleased to announce its recent partnership with JOH
Brokers (“JOH”). JOH will carry the full line of Alkaline88 water
products. Forming key partnerships with leading sales agencies like
JOH, serves as an important part of The Alkaline Water Company’s
aggressive strategy to expand its footprint in 2021.
“We are thrilled to announce our alliance with JOH. With many of
the leading retail stores in the regions like Shoprite, Shaw’s,
Walmart and CVS already selling our brands, the new JOH partnership
will further accelerate our regional growth. Their expertise in
Grocery, Specialty Retail, Drug and other retailers will be an
invaluable asset to our brands’ continued speed to market. We hope
to take advantage of some of the disruption that has recently
occurred in our space,” stated Richard Wright, President and CEO of
The Alkaline Water Company. “With over 60 million people in the
Northeast and Mid Atlantic Regions, we needed to engage one of the
strongest brokers in the country. JOH will open many doors for
Alkaline88 brand, which will help us continue to maintain our
leadership position as the country’s largest independent alkaline
water company. We believe our combined entrepreneurial spirit
offers us both a tremendous opportunity to dominate this market
with our smooth and delicious waters.”
Alkaline88 is known for its superior hydration with a perfect
8.8 pH balance. The brand was developed to deliver a smooth, soft
mouth feel that encourages consumers to drink more and fully
hydrate, and the Company is dedicated to smooth taste, purity,
quality and value. The water’s ingredient deck is simple, easy to
understand and free of buffers. Dubbed “the clean beverage,”
Alkaline88 ionized water contains just two pure ingredients that
customers trust and understand — water and pink Himalayan rock
salt.
Beyond its dedication to providing customers with clean, pure
drinking water, The Alkaline Water Company is an eco-conscious
leader in sustainability. The first national water company to
bottle in fully recyclable aluminum bottles (which are
environmentally friendly, sustainable and recyclable in all 50
states), its entire line of products are packaged in 100 percent
recyclable BPA-free PET bottles.
Alkaline88 waters are available in a variety of flavors and
convenient sizes including:
- Small bottles for quick grab and go (500ml, 700ml, 1-liter,
1.5-liter)
- Sports bottles for customers with an active lifestyle (700ml,
1-liter, 1.5-liter, 2-liter)
- Bulk sizes (2-liter, 3-liter and 1-gallon) with easy-use
handles for home refrigeration
- Calorie and sugar free A88 Infused™ flavored waters in six
varieties — Watermelon, Raspberry, Peach Mango, Lemon, Lemon-Lime
and Blood Orange
About The Alkaline Water Company:
Founded in 2012, The Alkaline Water Company (NASDAQ and CSE:
WTER) is headquartered in Scottsdale, Arizona. Its flagship
product, Alkaline88®, is a leading premier alkaline water brand
available in bulk and single-serve sizes along with eco-friendly
aluminum packaging options. With its innovative, state-of-the-art
proprietary electrolysis process, Alkaline88® delivers perfect 8.8
pH balanced alkaline drinking water with trace minerals and
electrolytes and boasts our trademarked label ‘Clean Beverage.’
Quickly being recognized as a growing lifestyle brand, Alkaline88®
launched A88 Infused™ in 2019 to meet consumer demand for
flavor-infused products. A88 Infused™ flavored water is available
in six unique all-natural flavors, with new flavors coming soon.
Additionally, in 2020, the Company launched A88 Infused Beverage
Division Inc., which includes the Company’s CBD water and
flavor-infused water. For the Company’s topical and ingestible
offerings, A88 Infused Products Inc. includes both the Company’s
lab-tested full-spectrum hemp salves, balms, lotions, essential
oils, and bath salts, along with broad-spectrum hemp, powder packs,
oil tinctures, capsules, and gummies.
To purchase Alkaline88 and A88 Flavor Infused products online,
visit us at www.alkaline88.com. To learn more about The Alkaline
Water Company, please visit www.thealkalinewaterco.com or connect
with us on Facebook, Twitter, Instagram, or LinkedIn.
Notice Regarding Forward-Looking Statements
This news release contains “forward-looking statements.”
Statements in this news release that are not purely historical are
forward-looking statements and include any statements regarding
beliefs, plans, expectations or intentions regarding the future.
Such forward-looking statements include, among other things, the
following: the Company’s aggressive strategy to expand its
footprint in 2021; that the new JOH partnership will further
accelerate the Company’s regional growth; that JOH’s expertise in
Grocery, Specialty Retail, Drug and other retailers will be an
invaluable asset to the Company’s brands’ continued speed to
market; that the Company hopes to take advantage of some of the
disruption that has recently occurred in its space; that JOH will
open many doors for Alkaline88 brand, which will help the Company
continue to maintain the Company’s leadership position as the
country’s largest independent alkaline water company; and that the
Company believes its combined entrepreneurial spirit offers the
Company both a tremendous opportunity to dominate this market with
its smooth and delicious waters.
The material assumptions supporting these forward-looking
statements include, among others, that the demand for the Company’s
products will continue to significantly grow; that the past
production capacity of the Company’s co-packing facilities can be
maintained or increased; that there will be increased production
capacity through implementation of new production facilities, new
co-packers and new technology; that there will be an increase in
number of products available for sale to retailers and consumers;
that there will be an expansion in geographical areas by national
retailers carrying the Company’s products; that there will be an
expansion into new national and regional grocery retailers; that
there will be an expansion into new e-commerce, home delivery,
convenience, and healthy food channels; that there will not be
interruptions on production of the Company’s products; that there
will not be a recall of products due to unintended contamination or
other adverse events relating to the Company’s products; and that
the Company will be able to obtain additional capital to meet the
Company’s growing demand and satisfy the capital expenditure
requirements needed to increase production and support sales
activity. Actual results could differ from those projected in any
forward-looking statements due to numerous factors. Such factors
include, among others, governmental regulations being implemented
regarding the production and sale of alkaline water or any other
products, including products containing hemp/CBD; the fact that
consumers may not embrace and purchase any of the Company’s
CBD-infused products; the fact that the Company may not be
permitted by the FDA or other regulatory authority to market or
sell any of its CBD-infused products; additional competitors
selling alkaline water and enhanced water products in bulk
containers reducing the Company’s sales; the fact that the Company
does not own or operate any of its production facilities and that
co-packers may not renew current agreements and/or not satisfy
increased production quotas; the fact that the Company has a
limited number of suppliers of its unique bulk bottles; the
potential for supply-chain interruption due to factors beyond the
Company’s control; the fact that there may be a recall of products
due to unintended contamination; the inherent uncertainties
associated with operating as an early stage company; changes in
customer demand and the fact that consumers may not embrace
enhanced water products as expected or at all; the extent to which
the Company is successful in gaining new long-term relationships
with new retailers and retaining existing relationships with
retailers; the Company’s ability to raise the additional funding
that it will need to continue to pursue its business, planned
capital expansion and sales activity; and competition in the
industry in which the Company operates and market conditions. These
forward-looking statements are made as of the date of this news
release, and the Company assumes no obligation to update the
forward-looking statements, or to update the reasons why actual
results could differ from those projected in the forward-looking
statements, except as required by applicable law, including the
securities laws of the United States and Canada. Although the
Company believes that any beliefs, plans, expectations and
intentions contained in this news release are reasonable, there can
be no assurance that any such beliefs, plans, expectations or
intentions will prove to be accurate. Readers should consult all of
the information set forth herein and should also refer to the risk
factors disclosure outlined in the reports and other documents the
Company files with the SEC, available at www.sec.gov, and on the
SEDAR, available at www.sedar.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210331005236/en/
The Alkaline Water Company Inc. Richard A. Wright
President and CEO 800-923-1910 investors@thealkalinewaterco.com
Media Susie Timm Knife & Fork Media Group
480-200-2766 Susie@knifeandforkmedia.com
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