NewAge Launches New Ocean Friendly, Safe and Effective Sunscreen to the Lucim™ Skincare Line
March 18 2021 - 7:00AM
NewAge, Inc., the Colorado-based organic and
healthy products company intending to become the world’s leading
social selling and distribution company, today announced the launch
of the new Lucim™ Mineral Sunscreen SPF 30. Formulated without the
use of chemical UV filters, fragrances, parabens, phthalates and
nanoparticles, NewAge’s sunscreen is kid safe, reef safe,
non-toxic, and one of the most advanced sunscreens available
worldwide.
NewAge’s Lucim™ branded skincare was launched in
Q4 of 2020 and is now sold in more than 10 countries worldwide. The
brand has met with excellent early success with almost $10 million
in revenue in just its first 90 days in its initial markets. The
NewAge Innovation and Marketing teams envisioned a significant gap
in the $183 billion global skincare market for clean, non-toxic,
science-backed skincare offerings, resulting in the creation of
Lucim. The global sunscreen cream market size is
estimated at about $8.5 billion, and NewAge intends to earn its
share of the market, leveraging the social selling influence of its
more than 400,000 brand partners and subscribers around the
world.
Lucim™ Mineral Sunscreen SPF 30 features a blend
of skin-nourishing minerals, plus grape, avocado, macadamia and
sesame seed oils, in a non-greasy formula containing only
all-natural ingredients that never leave behind a white residue.
Lucim™ Mineral Sunscreen SPF 30 works well with all skin tones and
is pH neutral and fragrance free, making it suitable and safe for
the most sensitive skin.
Lucim™ Mineral Sunscreen SPF 30 is also reef
safe and kid safe, unlike most sunscreens available today. Many
over-the-counter sunscreen formulas can cause irreparable damage to
our world’s oceans, including coral reefs that thrive under the
water’s surface. According to National Geographic, an estimated
14,000 metric tons (28 million pounds) of sunscreen is released
into the world's oceans every year.
The addition of the Lucim™ Mineral Sunscreen SPF
30 fulfills a void in the market for which NewAge brand partners
were searching to fill. The new sunscreen protects the skin against
UVA and UVB rays' harmful effects while helping to prevent visible
signs of sun damage. Lucim Mineral Sunscreen SPF 30 was launched
this week in the Greater China market and will be expanding to
Japan, Australia and Europe in the coming months.
"Protecting your skin from the sun should be
your first line of defense for preventing skin damage, including
signs of aging, hyperpigmentation, and skin cancer,” says NewAge
Chief Product Officer Deanna Latson. “But consider that while you
are trying to protect your skin, you may be hurting your body with
chemicals found in many sunscreens. Lucim™ Mineral Sunscreen SPF 30
provides uncompromising, solid protection without any harsh
chemicals, and without doing damage to the environment.”For more
information, visit ariix.com/lucim.
About NewAge, Inc.NewAge is a
purpose-driven firm intending to become the world’s leading social
selling and distribution company. Colorado-based NewAge
commercializes a portfolio of organic and healthy products
worldwide through primarily a direct route-to-market system. The
company competes in three major category platforms including health
& wellness, inner & outer beauty, and nutrition performance
& weight management — leading a network of more than 400,000
exclusive independent distributors and brand partners around the
world.
The Company operates the websites
newage.com, noninewage.com, ariix.com, mavie.com, thelimucompany.com
and zennoa.com.
For investor inquiries about
NewAge please contact:
NewAge Investor Relations:Riley
TimmerVice President, Investor RelationsTel:
1-801-870-8685Riley_Timmer@NewAge.com
Investor Relations Counsel:Reed
AndersonICR – Strategic Communications and AdvisoryTel:
1-646-277-1260newage@icrinc.com
For media inquiries about
NewAge please contact:
NewAge Public Relations:Mindy
EardleyPR/Communications ManagerTel:
1-801-573-4818Mindy_Eardley@NewAge.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/f269fce4-0a9e-451f-ad67-6445beb29eec
https://www.globenewswire.com/NewsRoom/AttachmentNg/45481f07-4ce6-4bb3-b459-68099375a819
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