JetBlue (NASDAQ: JBLU) today announced several leadership
appointments, which began rolling out last year, as the company
fills key roles to help manage the airline through the recovery
from coronavirus by generating customer demand, maintaining its
cost performance, and running a safe and efficient operation.
Jayne O’Brien is JetBlue’s head of marketing and
loyalty, responsible for the airline’s brand, marketing and
advertising, e-commerce, TrueBlue® loyalty program, as well as its
highly awarded onboard product.
She brings a wealth of global travel and marketing experience to
JetBlue. She previously served as senior vice president of global
brands at Intercontinental Hotel Group; managing director, USA for
Scenic – Luxury Cruises & Tours; and chief marketing officer
for Dubai Properties Group, part of Dubai Holding. Her professional
background also includes extensive airline industry experience from
an 18-year career with British Airways in a number of operations
and marketing leadership positions in the Americas and Europe,
culminating in the role of Head of Global Brand & UK
Marketing.
“As we think about the future of JetBlue in this transformed
environment for aviation and our company, this leadership role is
more critical than ever,” said Joanna Geraghty, JetBlue’s president
and chief operating officer. “How we rebuild, differentiate and
position ourselves, and drive customer loyalty and demand, and
continue to accelerate our digital first approach, will be key to
our recovery and succeeding in the next chapter for JetBlue.”
Whitnee Hawthorne has been promoted to vice president,
customer support. She succeeds Frankie Littleford, one of
JetBlue’s founding leaders, who retired after 21 years with
JetBlue.
Whitnee most recently served as JetBlue’s director, strategic
execution technology, and played a central role in developing the
company’s IT strategy, deepening business partnerships, and
streamlining processes. She brings extensive strategic and industry
experience in loyalty marketing and CEX.
“This is a pivotal time for JetBlue as we evolve how we serve
our Customers, the offerings and products we provide, and the tools
and technology we use to do so,” said Ian Deason, JetBlue’s head of
customer experience. “With Whitnee’s deep digital experience
combined with her servant leadership in line with our culture,
vision, mission, and values, she is an ideal leader to strengthen
and evolve our Customer Support team.”
Thomas Howell was promoted to vice president, safety
and regulatory compliance, continuing to lead the operations
function while taking on leadership for all safety programs. He
succeeds John Allen, who retired from JetBlue after more than seven
years with the company and several decades in aviation.
Tom joined JetBlue in 2014 as director, flight safety, before
transitioning to director, operations, managing the airline’s
operating certificate and relationship with the FAA. Prior to
JetBlue, he had more than 30 years of experience with US Airways,
where he was a captain, check airman, flight instructor, and a
chief pilot.
“Tom is a true champion of safety at JetBlue and the natural fit
to lead this critical area of our company,” said Warren Christie,
JetBlue’s head of safety, security, and fleet operations. “With
more than three decades of airline experience, he brings tremendous
expertise to the role which will serve us well as we continue to
expand JetBlue flying while keeping safety our #1 focus in
everything we do.”
Dana Shapir Alviene has been promoted to vice
president, airports experience, leading operations across
JetBlue’s 100-city network. She succeeds Mike Parkinson who is
retiring after more than 17 years with JetBlue and four decades in
the industry.
Dana joined JetBlue in 2014 and most recently served as
director, domestic BlueCities, with oversight for airport
operations in a majority of the airline’s destinations. During her
time at JetBlue, she has served as general manager for airport
operations at JetBlue’s Fort Lauderdale focus city and as regional
manager of the airline’s Northeast airports. Prior to JetBlue she
held a number of leadership roles with Southwest Airlines including
airport supervisor, duty manager, station manager for dual cities,
and station manager of Baltimore/Washington, one of the airline’s
largest hubs.
“Dana is a proven operations leader who is deeply passionate
about serving JetBlue’s crewmembers and customers,” said Ian
Deason, JetBlue’s head of customer experience. “She’s a true
champion of our culture and the JetBlue experience, and is an ideal
fit to lead our Airports team. Dana is the right leader to continue
our work through the pandemic recovery toward a bright future for
JetBlue’s growing network, including our first transatlantic
service later this year.”
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San
Juan. JetBlue carries customers across the U.S., Caribbean, and
Latin America. For more information, visit jetblue.com.
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