LEAMINGTON, ON, Dec. 17, 2020 /PRNewswire/ - Aphria Inc.
("Aphria", "we", or the "Company") (TSX:
APHA) (NASDAQ: APHA), a leading global cannabis company
inspiring and empowering the worldwide community to live their best
life, today announced the launch of Broken Coast Cannabis Inc.'s
("Broken Coast") newest innovation and proprietary strain,
Pipe Dream.
With its unique and distinctive characteristics, which include a
bold bud structure, strong smell and look, and a spicy-gas profile
with high THC (18-24%) content, 'Pipe Dream' was ultimately
selected as the newest Broken Coast flower strain after 15-months
of careful testing at its British
Columbia-based cultivation facility.
"There aren't many cannabis plants that are genetically
different to what's out there," said Kevin
Anderson, Broken Coast's Head Grower. "To find a plant that
scores so high in all regards of our testing is really one in
several hundred - it's very rare. Pipe Dream is the one in several
hundred and we think Canadians will really love the spicy and gassy
profile, as it's truly different to anything else in our current
strain offering but still the high-quality product consumers have
come to expect from Broken Coast."
To unearth a cultivar worthy of the Broken Coast brand required
the master grow team to plant, nurture and evaluate thousands of
seedlings, seeking to identify and accentuate the traits that
produce a truly exceptional smoke. Some felt a flower this special
was nothing but a Pipe Dream. Now Canadians can decide for
themselves.
Pipe Dream has a very dense and round bud structure
thickly covered with bright trichomes. The lime green and purple
flower also has a touch of fruitiness within its spicy and pungent
profile. Pipe Dream is available in BC in 3.5g whole flower
online and in retail and will be rolling out to the rest of the
country (except for Quebec) over
the next few months. In addition, 5g and 10g formats are also
available to medical clients.
This is the second innovation recently launched by Broken Coast,
following the recently announced expansion of its product portfolio
and entry into the 2.0 market with the launch of 510 vapes.
For more information, visit: brokencoast.com
About Broken Coast
Broken Coast Cannabis, a medical cannabis producer based in
British Columbia, is proud to be
Canadian owned and operated. Broken Coast believes that quality
results from adhering to strict procedural protocol and
environmental control. Through an extensive system of operating
procedures, they provide the highest levels of purity, quality, and
customer satisfaction. Premium cannabis is grown hydroponically in
a custom-built facility, in small batches in single-strain rooms,
and harvested on a rotational cycle to ensure they have a steady
supply of fresh product in stock.
About Aphria Inc.
Aphria Inc. is a leading global cannabis company
driven by an unrelenting commitment to our people, the
planet, product quality and innovation. Headquartered in
Leamington, Ontario – the
greenhouse capital of Canada –
Aphria Inc. has been setting the standard for the
low-cost production of high-quality cannabis at
scale, grown in the most natural conditions possible. Focusing on
untapped opportunities and backed by the latest technologies,
Aphria Inc. is committed to bringing breakthrough
innovation to the global cannabis market. The Company's portfolio
of brands is grounded in expertly researched consumer
insights designed to meet the needs of every consumer segment.
Rooted in our founders' multi-generational expertise in commercial
agriculture, Aphria Inc. drives sustainable long-term
shareholder value through a diversified approach to innovation,
strategic partnerships and global expansion.
For more information, visit: aphriainc.com
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SOURCE Aphria Inc.