Molson Coors Beverage Company Increases Production Capacity for Seltzers & Popular Innovations by More Than 400% to Keep Up W...
December 01 2020 - 9:00AM
Business Wire
Molson Coors’ Fort Worth Brewery and Milwaukee
Breweries Have Officially Started Producing More Vizzy, Coors
Seltzer and LightSky at its Revamped Facilities
As sales of Vizzy, Coors Seltzer and Blue Moon LightSky continue
to soar nationwide, as of this week Molson Coors Beverage Company
(NYSE: TAP; TSX: TPX) has now officially increased production
capacity by more than 400% for the suite of innovations at the
company’s Fort Worth and Milwaukee breweries. Featuring new canning
lines and a state-of-the-art filtration system, the company will be
able to quintuple its production of the new products as well as
other beverages in Molson Coors’ rapidly growing portfolio.
The expansions come at a time when the company believes it is
uniquely positioned to align with consumers’ desires for a variety
of beverage choices. Vizzy, Coors Seltzer and Blue Moon LightSky
are three of the top 20 best-selling new innovations in beer and
flavored malt beverages YTD, per Nielsen.
“We’ve seen tremendous growth in Vizzy, Coors Seltzer and
LightSky since each of these products were introduced earlier this
year, and we’re full steam ahead from a production standpoint,”
said Brian Erhardt, chief supply chain officer at Molson Coors.
“These investments will allow us to keep up with demand as we work
to aggressively grow our above premium portfolio and prepare for
additional product launches that the revamped Fort Worth and
Milwaukee breweries are able to handle.”
The changes at both locations were accomplished in minimal time
to keep up with the demand for the new beverages. In Milwaukee, the
company invested in a brand-new can filler, allowing the brewery to
package nearly 2,000 cans of Blue Moon LightSky per minute for the
citrus wheat beverage that is the No. 1 new beer of 2020, per
Nielsen. Molson Coors invested millions of dollars to install new
equipment at the Fort Worth Brewery to further modernize the
facility and the new changes became operational right before the
Thanksgiving holiday.
The increased capabilities are the latest in a series of moves
Molson Coors has made in executing their revitalization plan to
build on the strength of its iconic core, aggressively grow its
above premium portfolio, expand beyond beer, invest in its
capabilities, and support the company’s people and communities.
Molson Coors recently completed a new brewery near Vancouver,
British Columbia, and also plans to open a new brewery in Montreal
in late 2021. It also recently announced a substantial investment
in the company’s Rocky Mountain Metal Container can plant in
Golden, Colorado, a joint venture with Ball Corp., that will enable
the joint venture to produce an additional 750 million slim cans
per year.
And over the last three months, the company formed a joint
venture with Yuengling, announced it will bring Topo Chico Hard
Seltzer to the U.S. in 2021, launched a slate of new non-alc
products as it expands its portfolio beyond beer and formed a
partnership with La Colombe to distribute their ready-to-drink
products.
About Molson Coors Beverage
Company
For over two centuries Molson Coors has been brewing beverages
that unite people for all of life’s moments. From Coors Light,
Miller Lite, Molson Canadian, Carling, and Staropramen to Coors
Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy,
Leinenkugel’s Summer Shandy, Creemore Springs and more, Molson
Coors produces some of the most beloved and iconic beer brands ever
made. While the company’s history is rooted in beer, Molson Coors
offers a modern portfolio that expands beyond the beer aisle as
well.
The company’s commitment to raising industry standards and
leaving a positive imprint on our employees, consumers, communities
and the environment is reflected in Our Imprint and our 2025
sustainability targets. To learn more about Molson Coors Beverage
Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on
Twitter through @MolsonCoors.
Forward Looking
Statements
This press release includes “forward-looking statements” within
the meaning of the U.S. federal securities laws. Generally, the
words “believe,” "aims," “expect,” “intend,” “anticipate,”
“project,” “will,” “outlook,” "desire," and similar expressions
identify forward-looking statements, which generally are not
historic in nature. Statements that refer to projections of our
future financial performance, our supply chain capacity, future
product demand and our ability to meet this demand, cost savings
and trends in our businesses, and other characterizations of future
events or circumstances are forward-looking statements, and
include, but are not limited to, expectations regarding our supply
chain capacity, consumer preferences, performance of our
innovations, our revitalization plan announced in 2019 and
profitability. Although Molson Coors believes that the assumptions
upon which its forward-looking statements are based are reasonable,
it can give no assurance that these assumptions will prove to be
correct. Important factors that could cause actual results to
differ materially from Molson Coors’ historical experience, and
present projections and expectations are disclosed in Molson Coors’
filings with the Securities and Exchange Commission (“SEC”). These
factors include, among others, the impact of the coronavirus
pandemic, the impact of increased competition resulting from
further consolidation of brewers, competitive pricing and product
pressures; health of the beer industry and our brands in our
markets; economic conditions in our markets; changes in our supply
chain system; availability or increase in the cost of packaging
materials; success of our joint ventures; changes in legal and
regulatory requirements, including the regulation of distribution
systems; increase in the cost of commodities used in the business;
the impact of climate change and the availability and quality of
water; loss or closure of a major brewery or other key facility;
our ability to implement our strategic initiatives; our ability to
maintain good labor relations; our ability to maintain brand image,
reputation and product quality; and other risks discussed in our
filings with the SEC, including our most recent Annual Report on
Form 10-K and our Quarterly Reports on Form 10-Q. All
forward-looking statements in this press release are expressly
qualified by such cautionary statements and by reference to the
underlying assumptions. You should not place undue reliance on
forward-looking statements, which speak only as of the date they
are made. We do not undertake to update forward-looking statements,
whether as a result of new information, future events or
otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20201201005447/en/
Molson Coors contact: Marty Maloney
Martin.maloney@molsoncoors.com
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