Geometry joins VMLY&R to create leading global commerce business
November 17 2020 - 8:00AM
Business Wire
VMLY&R COMMERCE becomes WPP’s new
end-to-end Creative Commerce Company
WPP (NYSE: WPP) today announces the launch of VMLY&R
COMMERCE, a new end-to-end “Creative Commerce Company” combining
the talent and scale of two thriving global offerings. VMLY&R
COMMERCE will operate as a distinct company within the VMLY&R
global network.
WPP agencies Geometry and VMLY&R will bring together their
respective commerce capabilities to provide world-leading expertise
and delivery for clients at a time of unprecedented global growth
in ecommerce. VMLY&R COMMERCE will be led by Global Chief
Executive Officer Beth Ann Kaminkow, currently Global CEO of
Geometry.
VMLY&R COMMERCE will be central to the VMLY&R network’s
total brand and customer experience offering. It will help
connected brands grow by unifying client strategies around commerce
to drive both brand equity and conversion.
Beth Ann Kaminkow said: “Consumer experiences today are
centered on commerce, making it increasingly important to our
clients’ marketing and media decisions. As the pandemic accelerates
new consumer behaviors and expectations, commerce is fast becoming
the next channel for the most creative engagements and experiences.
With the launch of VMLY&R COMMERCE, we can now offer our
clients creative commerce at scale, harnessing data and technology
to build brands and sell products across channels.”
Geometry has proven a key partner in helping clients navigate
the new commerce landscape. VMLY&R has also seen substantial
momentum across its customer experience practice, expanding its
ecommerce business with client partners. VMLY&R COMMERCE will
align these global powerhouses to create a best-in-class,
end-to-end offer for clients. It will leverage the combined assets
of the Geometry and VMLY&R networks, which between them have
more than 11,000 employees across 80 countries worldwide.
VMLY&R COMMERCE will harness Geometry’s proprietary Living
CommerceTM platform to guide strategic commerce consultation,
development and activation across retail, design, experiential and
innovation disciplines. Living CommerceTM facilitates the
understanding of how, when and why people buy to deliver creative
commerce solutions based on real human insights, driving commercial
impact.
“I’m thrilled to work with Beth Ann on the evolution of our
collective commerce offering through VMLY&R COMMERCE,” said
Jon Cook, VMLY&R Global CEO. “We have been partnering
closely across many clients and it is clear we share a vision and
belief in the role commerce plays in a consumer’s journey and
creating connected brands. Importantly, we both have a deep passion
for leading our businesses with a focus on culture – both
internally and with our client partners which is essential in
creating a new company built for the future.”
Mark Read, CEO of WPP, said: “2020 has seen explosive
growth in ecommerce as brands adapt to a new reality. This new
company will offer outstanding creativity, industry-leading
commerce expertise, and sophisticated data and technology skills to
help brands grow in an omni-channel world. It also meets clients’
needs for simple, tightly integrated propositions from their
marketing services partners.”
VMLY&R COMMERCE will be fully operational from January 1,
2021, and the integration of the agencies’ teams and assets will
continue through 2021.
About WPP
WPP is a creative transformation company. We use the power of
creativity to build better futures for our people, clients and
communities. For more information, visit www.wpp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20201117005769/en/
Chris Wade, WPP chris.wade@wpp.com +44 (0)20 7282 4600
Beth Wade, VMLY&R beth.wade@vmlyr.com +1 913 226 3747
Lindsey Yoselevitz, Geometry lindsey.yoselevitz@geometry.com +1
516 680 5220
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