NEW YORK, Oct. 7, 2020 /PRNewswire/ -- Blue Apron (NYSE:
APRN) is expanding its menu offerings to make it more convenient
for home cooks to receive additional meals every week. The company
is offering more variety, flexibility and choice by giving
customers the option to order multiple boxes per week,
customize select components of recipes, as well as expanding the
Two-Person Signature menu to allow home cooks to get up to four
recipes per box.
"Our customers told us they want more ways to bring Blue Apron
into their kitchen," said Linda Findley
Kozlowski, Blue Apron's President and Chief Executive
Officer. "By offering additional meals per customer and recipe
customization, Blue Apron is making it easier to fit into more
people's lifestyles."
Multiple Boxes per Week
The ability to order multiple
boxes per week allows increased flexibility in weekly menu planning
for customers. With this new offering, Blue Apron home cooks can
get two boxes per week, which allows them to select up to eight
different recipes per week at staggered times, double recipes to
serve up to eight people per meal on the Four-Person Signature
menu, or balance out their cooking by getting a meal prep box for
lunches and quick dinners alongside a Signature box for more
elevated and premium meals. The multiple box per week option
applies to all Blue Apron meal plans and, where available, wine
subscriptions.
Recipe Customization
Soon, customers will have the
ability to customize select recipes on the Two-Person and
Four-Person Signature menus. Customization options will include the
ability to upgrade a protein for a more premium protein, replace a
meat with a plant protein, swap a vegetable for a starch, or
increase the portion size by adding more protein, carbs or
vegetables. Upgrades and specific ingredient swaps will be limited
to one component per eligible recipe and only for the specified
customized options offered by Blue Apron.
Four Recipes per Box
Blue Apron customers on the
Two-Person Signature menu can now enjoy a fourth night of fresh,
chef-designed meals. Built on the offering availability on the
Four-Person Signature menu, this expansion of meals per week helps
remove stress around menu preparation or added trips to the grocery
store.
In the past few months, Blue Apron has been testing these
expanded offerings across multiple customer groups and plans to
roll them out between now and December
2020. Multiple boxes per week is currently available to
approximately half of Blue Apron customers and is expected to be
available, along with recipe customization, to all customers
nationwide by the end of the year. All customers in the Two-Person
Signature menu can now order four recipes per week.
About Blue Apron
Blue Apron's mission is to make incredible home cooking
accessible to everyone. Launched in 2012, Blue Apron is reimagining
the way that food is produced, distributed, and consumed, and as a
result, building a better food system that benefits consumers, food
producers, and the planet. Blue Apron has developed an integrated
ecosystem that enables the company to work in a direct, coordinated
manner with farmers and artisans to deliver high-quality products
to customers nationwide at compelling values.
Forward Looking Statements
This press release includes statements concerning Blue Apron
Holdings, Inc. and its future expectations, plans and prospects
that constitute "forward-looking statements" within the meaning of
the Private Securities Litigation Reform Act of 1995. For this
purpose, any statements contained herein that are not statements of
historical fact may be deemed to be forward-looking statements. In
some cases, you can identify forward-looking statements by terms
such as "may," "should," "expects," "plans," "anticipates,"
"could," "intends," "target," "projects," "contemplates,"
"believes," "estimates," "predicts," "potential," or "continue," or
the negative of these terms or other similar expressions. Blue
Apron has based these forward-looking statements on its current
expectations and projections about future events and financial
trends that it believes may affect its business, financial
condition and results of operations. These forward-looking
statements speak only as of the date of this press release and are
subject to a number of risks, uncertainties and assumptions
including, without limitation, risks related to the company's
ability to roll out its new product offerings on the anticipated
timeframe; the continued service and availability of key personnel
sufficiency of the company's cash resources, its ability to
effectively manage expenses and cash flows; its ability, including
the timing and extent, to obtain additional financing and
sufficiently manage costs and to fund investments in operations in
amounts necessary to support the execution of the company's growth
strategy; its ability, including the timing and extent, to
successfully execute the company's growth strategy,
cost-effectively attract new customers and retain existing
customers, and to expand its direct-to-consumer product offerings;
its ability to sustain the increase in demand resulting from the
COVID-19 pandemic and to retain new customers; any material and
adverse impact of the COVID-19 pandemic on the company's operations
and results, including as a result of the loss of adequate labor,
whether as a result of heightened absenteeism or challenges in
recruiting and retention or otherwise, prolonged closures, or
series of temporary closures, of one or more fulfillment centers
and supply chain or carrier interruptions or delays; changes in
consumer behaviors that could lead to declines in demand, both as
COVID-19 stay-at-home orders and restaurant and other restrictions
are lifted to varying degrees across the
United States, and/or consumer fears dissipate, and/or as a
result of the COVID-19 pandemic's impact on financial markets and
economic conditions, including on consumer spending habits; its
expectations regarding, and the stability of, its supply chain,
including potential shortages or interruptions in the supply or
delivery of ingredients, as a result of COVID-19 or otherwise; its
ability to maintain food safety and prevent food-borne illness
incidents; its ability to accommodate general changes in consumer
tastes and preferences or in consumer spending; its ability to
effectively compete; its ability to attract and retain qualified
employees and key personnel in sufficient numbers; its ability to
comply with modified or new laws and regulations applying to its
business; risks resulting from its vulnerability to adverse weather
conditions, natural disasters and public health crises, including
pandemics; its ability to obtain and maintain intellectual property
protection; and other risks more fully described in the company's
Quarterly Report on Form 10-Q for the quarter ended June 30, 2020 filed with the SEC on July 31, 2020, and in other filings that the
company may make with the SEC in the future. The company assumes no
obligation to update any forward-looking statements contained in
this press release as a result of new information, future events or
otherwise.
All wine orders are shipped and sold by Blue Apron Wine,
Napa, California (WA Lic. 421437,
423979, 424197; CT Lic. LSW.0001033, LSW.0001144, LSW.0001149).
Please drink responsibly.
Media Contact
Muriel
Lussier
Blue Apron
muriel.lussier@blueapron.com
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SOURCE Blue Apron