Adobe to Ban Political Ads on Its Online Ad-Sales Platform--Update
July 31 2020 - 7:02PM
Dow Jones News
By Emily Glazer and Patience Haggin
Software giant Adobe Inc. plans to ban political ads from its
digital advertising sales platform, the latest company to make such
a move just months away from the U.S. presidential election.
Adobe, a large player in facilitating online ad buying, said it
would prohibit clients from purchasing political advertisements,
such as those featuring a candidate or political issue, on its
Advertising Cloud product effective Aug. 30.
The ban will cut off a spending outlet for political buyers just
before the homestretch ad blitz that begins around Labor Day in an
election year.
A spokesman for Adobe confirmed the company's plans after a Wall
Street Journal report. The spokesman said Adobe is focused on large
brand and agency customers, as well as customers that use its other
products.
"Adobe decided that the Political Category no longer aligns to
our Ad Cloud business goals," the spokesman added.
Adobe has been alerting political advertisers of the change this
week, said people familiar with the matter.
Digital platforms have been writing their own rules for
political ads in the absence of federal guidelines.
Social-media site Twitter Inc. and streaming-music site Spotify
Inc., two other large players in political advertising, banned
political ads last year.
Digital-ad giants Facebook Inc. and Alphabet Inc.-owned Google
placed restrictions on political ads last year, but didn't ban
them.
Write to Emily Glazer at emily.glazer@wsj.com and Patience
Haggin at patience.haggin@wsj.com
(END) Dow Jones Newswires
July 31, 2020 18:47 ET (22:47 GMT)
Copyright (c) 2020 Dow Jones & Company, Inc.
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