Accelerating Retail Services Around the World through Nielsen
Global Connect
NEW YORK, Jan. 10, 2020 /CNW/ -- Nielsen (NYSE: NLSN)
Global Connect announced today that it has completed its
acquisition of Precima®, an industry-leading, SaaS-based
provider of powerful retail and customer data applications and
analytics, from Alliance Data Systems Corp. (NYSE: ADS). Through
this acquisition, Nielsen Global Connect will deepen its portfolio
of personalized and addressable pricing, promotion and assortment
capabilities by leveraging Precima's consumer loyalty and retailer
analytics solutions. This deal brings Precima's loyalty data-backed
collaboration programs and retail relationships to Nielsen Global
Connect clients, globally. Precima's employees will now integrate
into the Nielsen Global Connect organization.
Using AI and machine learning algorithms, Precima's
industry-leading Transaction Log (TLog) and Loyalty/Customer
Relationship Management (CRM) data platform has been a foundational
resource for global companies both big and small. The addition of
Precima into Nielsen Global Connect's portfolio will allow Nielsen
to accelerate its new product capabilities while also strengthening
existing products within its analytic suite. By bringing Precima
into its measurement framework, Nielsen Global Connect will achieve
a heightened advantage in the loyalty and personalization space,
furthering its ability to help brands plan and measure the impact
and success of personalized consumer offerings.
As Nielsen continues to be a champion of change through its
retail products and collaboration programs, the combined power of
both Nielsen and Precima will work to significantly bolster
Nielsen's ability to foster stronger connections across the
industry, ultimately benefiting the consumer.
"Nielsen is a natural home for Precima to execute our shared
vision of advancing collaboration and growth for the industry,"
said Brian Ross, Precima president.
"We are proud to be joining the Nielsen Global Connect family to
bring our innovative technology to life for Nielsen's global
clients."
"This acquisition marks an exciting advance in the Nielsen
Global Connect Business," said Pat
Dodd, Chief Commercial Officer for Nielsen Global Connect.
"Driven by a mutual desire to enhance collaboration between the
manufacturing and retail industries, this is a game changing deal.
By combining Precima's customer-centric technology with ours, we
remain committed to being the unrivaled power source to drive
brands' and retailer growth. The Nielsen Global Connect business is
moving quickly to enrich our clients' operational processes with
world class data and science, fostering collaborative relationships
across the industry and continually strengthening our predictive
analytic capabilities for our clients across 100+ markets
globally."
Precima is headquartered in Toronto,
Canada, with additional offices in the U.S. and Europe. Going forward, the company will be
referred to as "Precima, a Nielsen company."
ABOUT PRECIMA®
Precima® is a global retail strategy and
analytics company that provides tailored, data-driven solutions to
drive sales, boost profitability, and build customer loyalty.
Leveraging deep analytics expertise, Precima helps organizations
improve their competitive position across all facets of planning
and operations from pricing optimization, promotional planning,
assortment optimization, targeted marketing, and supplier
collaboration. Precima's head office is located in Toronto, Canada, with global offices in Den
Bosch, The Netherlands,
Chicago, U.S., and London, U.K.
ABOUT NIELSEN
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data
analytics company that provides the most complete and trusted view
available of consumers and markets worldwide. Nielsen is divided
into two business units. Nielsen Global Media, the arbiter of truth
for media markets, provides media and advertising industries with
unbiased and reliable metrics that create a shared understanding of
the industry required for markets to function. Nielsen Global
Connect provides consumer packaged goods manufacturers and
retailers with accurate, actionable information and insights and a
complete picture of the complex and changing marketplace that
companies need to innovate and grow.
Our approach marries proprietary Nielsen data with other data
sources to help clients around the world understand what's
happening now, what's happening next, and how to best act on this
knowledge.
An S&P 500 company, Nielsen has operations in over 100
countries, covering more than 90% of the world's population. For
more information, visit www.nielsen.com.
Forward-Looking Statements
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Exchange Act of 1934. Forward-looking
statements give our expectations or forecasts of future events and
can generally be identified by the use of words such as "believe,"
"expect," "anticipate," "estimate," "intend," "project," "plan,"
"likely," "may," "should" or other words or phrases of similar
import. Similarly, statements that describe our business strategy,
outlook, objectives, plans, intentions or goals also are
forward-looking statements.
We believe that our expectations are based on reasonable
assumptions. Forward-looking statements, however, are subject to a
number of risks and uncertainties that could cause actual results
to differ materially from the projections, anticipated results or
other expectations expressed in this release, and no assurances can
be given that our expectations will prove to have been correct.
These risks and uncertainties include, but are not limited to,
factors set forth in the Risk Factors section in our Annual Report
on Form 10-K for the most recently ended fiscal year, which may be
updated in Item 1A of, or elsewhere in, our Quarterly Reports on
Form 10-Q filed for periods subsequent to such Form 10-K.
Our forward-looking statements speak only as of the date made,
and we undertake no obligation, other than as required by
applicable law, to update or revise any forward-looking statements,
whether as a result of new information, subsequent events,
anticipated or unanticipated circumstances or otherwise.
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SOURCE Nielsen