ADT Further Expands Mobile Reach with Lyft Partnership
October 14 2019 - 7:30AM
ADT (NYSE: ADT), a leading security and automation provider serving
residential and business customers, today announced a
partnership to integrate mobile safety solutions into the
Lyft platform. Extending ADT’s safety and technology to mobile
applications will bring an additional layer of security
to Lyft’s rideshare experience.
With ADT’s mobile safety platform, Lyft seeks to give riders and
drivers more peace of mind. The pilot will focus on an ADT-powered
safety feature within the Lyft app that will discreetly connect
Lyft users who feel unsafe - by voice or SMS chat - with a security
professional at one of ADT’s owned and operated monitoring centers.
After contacting the user, or if there is no response, the ADT
security professional will alert authorities as needed so they can
arrive at the user's location, equipped with detailed incident
information.
“As a rideshare company with an exceptional commitment to rider
and driver safety, Lyft is the ideal partner for ADT,” said
Jim DeVries, President and CEO of ADT. “We look forward to working
closely with the Lyft team as together we bring our
industry-leading technology to rideshare riders and
drivers. We continue to leverage our deep expertise,
technology and the trusted ADT brand to expand our reach
into new areas of security beyond the home
and business. Partnering with Lyft broadens our exposure while
enabling ADT to further realize our mission and belief that people
deserve to be safer and more secure wherever they are.”
ADT’s data-driven mobile safety solution provides Lyft with a
platform to extend the safety and security of ADT’s professional
monitoring services to its users within its mobile app experience.
Beginning in early 2020, Lyft intends to pilot the ADT mobile
safety solution in nine U.S. markets including Chicago, Los Angeles
and New Jersey, with potential to implement nationally to Lyft’s 30
million riders and 2 million drivers.
“When it comes to safety, there is no better partner for Lyft
than ADT,” said Ran Makavy, EVP and Chief Product Officer of Lyft.
“We are extremely excited to enter into this partnership, and look
forward to a meaningful, industry-leading collaboration.”
About ADT ADT is a leading security and
automation provider serving residential and business customers
across the United States and Canada. Ranked as the #1 Smart Home
Security Provideri, ADT delivers advanced technology-based security
and automation solutions for home, work, and beyond, and provides
peace-of-mind to its customers, who know they are covered by ADT’s
reliable and efficient customer service. ADT offers many ways to
help protect customers by delivering lifestyle-driven solutions via
professionally installed, do-it-yourself, mobile, and digital-based
offerings for residential, small business, and larger commercial
customers. Its products integrate with more than 150
innovative, intuitive, and safe smart home devices to fit every
customer’s needs. Headquartered in Boca Raton, Florida, ADT is a
purpose-driven company backed by approximately 19,000 employees,
more than 200 sales and service locations, and 12 owned and
operated monitoring centers connecting customers to lifesaving
support for today’s ever-changing security needs, 24/7. For more
information, please visit www.adt.com or follow us
on Twitter, LinkedIn, Facebook and Instagram.
iStrategy Analytics, “US Interactive Security: Self-installed,
Professionally-Monitored Solutions Gaining Momentum,” April
2019.
Contacts
Media RelationsPaul Wiseman
paulwiseman@adt.com
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