Cinedigm Announces Key Ad-Supported Growth Milestones
October 08 2019 - 1:21PM
Cinedigm (NASDAQ: CIDM) today announced several key ad-supported
growth milestones for its fast-growing group of ad-based digital
networks.
In September 2019, Cinedigm’s footprint reached an estimated 4.5
million monthly active ad-supported viewers across Cinedigm’s
digital networks distributed via linear Free Ad-supported TV (FAST)
and Advertising Video on Demand (AVOD), up 77% since the beginning
of the fiscal year on April 1st, 2019.
Key Milestones and Facts*:
- Achieved over 398%** YoY growth of ad-supported viewer base
across FAST and ad-supported video on demand platforms.
- FAST linear channel delivery reached approx. 2.7 million
monthly active viewers across five live networks across partner
base including Xumo, Pluto TV, Stirr, Samsung, The Roku Channel,
and others.
- AVOD channel delivery reached approx. 1.8 million monthly
active viewers across four live channels on partners including
Tubi, Stirr, Xumo, and others.
- Achieved estimated OTT revenue growth of 87% year over
year.**
- Increased highly valuable connected TV ad requests to 83% of
overall inventory mix.
- Added five new ad demand partners.
- Added key scale distribution partners including Sinclair
Broadcast Group, Samsung, Comcast Xfinity, Roku, and Vizio in the
fiscal year.
*All figures based on September 2019 performance data.** YoY
comparisons are between September 2018 and September 2019
“Our strategy of increasing FAST linear and AVOD distribution on
scale OEM and platform partners has shown tremendous results and
growth over the last six months,” says Erick Opeka, President of
Cinedigm Digital Networks. “Over the second half of the fiscal
year, we plan to dramatically improve the monetization of the
existing footprint, improve watch times and engagement, and
continue to add new channels and distribution partners to
accelerate growth.”
Updates on Key Ad-Supported Initiatives:
- Launch of Bambu Channel – Bambu, Cinedigm’s
free Chinese film and television network aimed at western audiences
will launch in a preview release on October 22, 2019.
- Additional Owned and Operated Channels –
Leveraging the company’s substantial film and TV library assets,
Cinedigm plans to launch one to two new owned channels per quarter
beginning in calendar Q4 2019 and throughout 2020.
- Additional 3rd Party Operated
Channels – Cinedigm will continue to operate and
distribute channels for select third party partners, with an
emphasis on well-recognized entertainment brands and companies.
Cinedigm plans to launch at a minimum of one new partner per
quarter.
- Matchpoint® Platform – Cinedigm expects the
development and commercial release of its Matchpoint® Bluprint™
platform designed to enable the rapid release of ad-supported OTT
channels for telcos, OEMs, and device manufacturers, to be
completed by the end of this calendar year.
- Distribution Expansion – Cinedigm plans on
continuing our successful strategy of partnering with digital
platforms, OEMs, telcos, and cable & broadband providers both
domestically as well as internationally. The company anticipates
adding and estimated 140 million plus addressable consumer devices
to our current footprint of more than 370 million based on current
deal flow.
About Cinedigm:Since inception, Cinedigm
(NASDAQ: CIDM) has been a leader at the forefront of the digital
transformation of content distribution. Adjusting to the rapidly
transforming business needs of today’s entertainment landscape,
Cinedigm remains a change-centric player focused on providing
content, channels and services to the world’s largest media,
technology and retail companies. Cinedigm’s Content and Networks
groups provide original and aggregated programming, channels and
services that entertain consumers globally across hundreds of
millions of devices. For more information, visit
www.cinedigm.com.
Press Contact for CIDM:Jill
Calcaterra/310-466-5135jcalcaterra@cinedigm.com
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