NEWPORT BEACH, Calif.,
Oct. 1, 2019 /PRNewswire/ -- Chipotle
Mexican Grill (NYSE: CMG) announced that it's offering 150
bonus points on vegetarian and plant-powered orders for
veggie-loving Rewards members every Monday through October,
National Vegetarian Month. Chipotle Rewards members can also redeem
this offer today, World Vegetarian Day.
In addition to Chipotle's already customizable menu, the brand
also offers preconfigured meatless menu items to make ordering
effortless. The "Vegan" bowl features Sofritas®, while the
"Vegetarian" bowl packs plenty of protein – Chipotle's infamous
guac included. These Plant-Powered bowls are the first extensions
in the brand's Lifestyle Bowl offering, which launched earlier this
year with Keto, Paleo, Whole30® and double protein diet-approved
menu options.
In 2014, Chipotle introduced Sofritas, a delicious organic
plant-based protein that is shredded and smothered in a blend of
spices including poblano pepper, cumin and chipotle chile. Now, the
plant-based protein has become a fan favorite as Chipotle sold 14
million entrees with Sofritas in 2019 to date on top of 27 million
vegetarian entrees sold.
"Our digital-first customers understand that the more you
Chipotle, the more you can get free Chipotle so we're continuing to
find creative ways to celebrate and reward them," said Tressie Lieberman, Vice President of Digital and
Off-Premise at Chipotle Mexican Grill.
While Chipotle's veggie perks are national this month, there are
a couple states that have already been extra veggie-forward.
- Vermont has the highest rate
of both vegetarian and Sofritas entrées ordered
- Oregon is in a close second
with vegetarian entrées ordered, while Utah is second in the Sofritas category
Offer valid on 10/1/2019 as well
as each Monday in October 2019, for
150 Chipotle Rewards bonus points with the purchase of a vegetarian
or Sofritas entrée at a participating Chipotle restaurant or using
the Chipotle mobile app or online ordering system. Maximum one
eligible transaction per day. Presentation of valid Chipotle
Rewards account required in order to earn the offer. Redemption is
subject to availability. May not be combined with other coupons,
promotions or special offers. Not valid on catering orders.
Additional restrictions may apply; void where prohibited. See full
Chipotle Rewards program terms here.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. Chipotle had over
2,500 restaurants as of June 30, 2019, in the United
States, Canada, the United
Kingdom, France and Germany and is the only
restaurant company of its size that owns and operates all its
restaurants. With more than 80,000 employees passionate about
providing a great guest experience, Chipotle is a longtime leader
and innovator in the food industry. Chipotle is committed to making
its food more accessible to everyone while continuing to be a brand
with a demonstrated purpose as it leads the way in digital,
technology and sustainable business practices. Steve Ells,
founder and Executive Chairman, first opened Chipotle with a single
restaurant in Denver, Colorado in 1993. For more
information or to place an order online,
visit WWW.CHIPOTLE.COM.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/chipotle-kicks-off-national-vegetarian-awareness-month-with-meatless-monday-perks-for-rewards-members-300927988.html
SOURCE Chipotle Mexican Grill