BOCA RATON, Fla., Sept. 5, 2019 /PRNewswire/ -- Celsius
Holdings, Inc. (Nasdaq: CELH), maker of the leading global fitness
drink, CELSIUS®, today announced that the company continues to
further penetrate the convenience store market as trend forward
functional energy brands capitalize on consumer shifts towards
healthier, better-for-you functional energy. The company reported
that it has gained 3,245 new doors within the convenience store
channel in 2019 from a broad cross-section of leading convenience
retailers including Quik Trip, Pilot Flying J, Buc-ee's, Casey's,
Circle K and 7-Eleven.
SPINS third party data (Shelf Stable Energy & Functional
Beverages, Convenience) for the 52 weeks ended August 11, 2019 indicates Celsius' sales in the
energy convenience channel grew at 39.5% year-over-year, showing
Celsius is significantly outpacing the channel in volume growth in
existing accounts. With retailers broadening their traditional
energy drink offerings to align with today's consumer demands, it's
anticipated that convenience stores will be reshaping planograms to
integrate so called "Performance Energy" brands.
"We are gaining considerable momentum and with the power of our
trend forward brand, CELSIUS® is driving considerable growth,
outpacing larger, more established brands," said John Fieldly, President and Chief Executive
Officer. "The progress we are making to expand in the convenience
store channel and capture additional market share is evidenced by
the latest independent, industry-backed research. The data clearly
validates our assertions for strong consumer demand for our
functional fitness drinks and our achievements in broadening our
placements with more retailers while at the same time increasing
volume per location. Celsius has rapidly established itself as a
leader in functional energy as demonstrated by its many initial new
customer launches, similar to the initial 500 store test launches
in CVS and Target prior to their national expansion. We
continue to launch new test markets with marquee retailers at a
higher rate than any point in our history and look forward to
adding additional clarity on these accounts in the coming
months."
Fieldly continued, "We remain confident in our ability to drive
sales even higher in the convenience store channel as we continue
to increase our ACV % through additional launches with national
retail chains and distribution partners. With CELSIUS® being in
roughly 10% of all convenience stores nationally, this shift in
retailers broadening their energy sets offers a massive opportunity
since we are already outperforming the category in existing
locations. Our CELSIUS® brand is aligned with today's health minded
consumer and our fitness position has mass appeal."
About Celsius Holdings, Inc.
Celsius Holdings, Inc.
(Nasdaq: CELH), is a global company with a proprietary, clinically
proven formula for its brand CELSIUS® and all its sub-brands. A
lifestyle fitness drink and a pioneer in the rapidly growing
performance energy sector, CELSIUS® has five beverage lines that
each offer proprietary, functional, healthy-energy formulas
clinically-proven to offer significant health benefits to its
users. The five lines include, CELSIUS® Originals, CELSIUS HEAT™,
CELSIUS® On-the-Go, CELSIUS® BCAA's and CELSIUS® Sweetened with
Stevia. CELSIUS® has zero sugar, no preservatives, no aspartame, no
high fructose corn syrup, and is non-GMO, with no artificial
flavors or colors. The CELSIUS® line of products is Certified
Kosher and Vegan. CELSIUS® is also soy and gluten-free and contains
very little sodium. CELSIUS® is backed by six university studies
that were published in peer-reviewed journals validating the unique
benefits CELSIUS® provides. CELSIUS® is sold nationally at Target,
CVS, GNC, Vitamin Shoppe, 7-Eleven, Dick's Sporting Goods, The
Fresh Market, Sprouts and other key regional retailers such as HEB,
Publix, Winn-Dixie, Harris Teeter,
Shaw's and Food Lion. It is also available on Amazon, at fitness
clubs and in select micro-markets across the country. For more
information, visit CELSIUS® at www.celsius.com or Celsius Holdings,
Inc., at www.celsiusholdingsinc.com.
Interested in carrying CELSIUS® as a distributor or in your
retail cooler? Contact SALES@CELSIUS.COM
Forward-Looking Statements
This press release may contain statements that are not historical
facts and are considered forward-looking within the meaning of the
Private Securities Litigation Reform Act of 1995. These
forward-looking statements contain projections of Celsius Holdings'
future results of operations and/or financial position, or state
other forward-looking information. In some cases, you can identify
these statements by forward-looking words such as "anticipate,"
"believe," "could," "estimate," "expect," "intend," "may,"
"should," "will," "would," or similar words. You should not rely on
forward-looking statements since Celsius Holdings' actual results
may differ materially from those indicated by forward-looking
statements as a result of a number of important factors. These
factors include, but are not limited to: general economic and
business conditions; our business strategy for expanding our
presence in our industry; anticipated trends in our financial
condition and results of operation; the impact of competition and
technology change; existing and future regulations affecting our
business; and other risks and uncertainties discussed in the
reports Celsius Holdings has filed previously with the Securities
and Exchange Commission. Celsius Holdings does not intend to and
undertakes no duty to update the information contained in this
press release.
Investor Relations:
Cameron
Donahue
(651) 653-1854
cameron@haydenir.com
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SOURCE Celsius Holdings, Inc.