Hasbro Gives Sesame Street Fans the Opportunity to Own a Full-Sized Replica Cookie Monster with New HASLAB Project
July 11 2019 - 10:00AM
Business Wire
Hasbro’s Crowdsourcing Initiative Puts the
Power in Fans’ Hands, Introducing a First-of-its-Kind Chance to Own
a Life-Size Character Model
Global play and entertainment company Hasbro, Inc. (NASDAQ:
HAS), today announced an exciting new Pulse HASLAB project that
gives Sesame Street fans the opportunity to bring home the ultimate
collector’s item: a full-sized, poseable replica of Cookie
Monster.
In celebration of Sesame Street’s 50th anniversary, fans will
have the chance to own this realistic Cookie Monster replica by
backing the item via HASLAB, Hasbro’s crowdsourcing initiative
designed to target fans directly by putting dream products into
their hands. With enough fan support the item will go into
production in 2020.
Cookie Monster has been a cherished fan favorite for decades,
and fans of Sesame Street will revel in the joy and magic of being
able to own their own version of the beloved character. The HASLAB
Cookie Monster will be a poseable full-body replica armature.
Significant in both size and realism, this Cookie Monster stands
38-inches tall and comes complete with premium retro packaging, two
original artwork lithographs and a Certificate of Authenticity.
“The success of our first HASLAB project in 2018 exceeded
expectations, and we are excited to embark on a new project
targeting a diverse fan community with the iconic Sesame Street
brand,” said Tyla Bucher, vice president of global brand strategy
and ecommerce marketing. “To be able to own their very own version
of a character has been a wish of Sesame Street fans for years, and
we’re delighted to put the opportunity into their hands for the
first time.”
Beginning today, fans can head to
https://hasbropulse.com/products/cookie-monster to back the HASLAB
Cookie Monster for $299.99. For Cookie Monster to go into
production, HASLAB must meet a minimum quantity of 3,000 backers by
August 25, 2019. Once the campaign is fully backed, Hasbro will
deliver final products to fans in 2020.
HASLAB is Hasbro’s fan driven platform that aspires to put dream
products into the hands of fans. In 2018, more than 8,800 fans
successfully funded the first HASLAB campaign, Jabba’s Sail
Barge.
Fans can get more information and receive updates on the project
status by visiting https://hasbropulse.com/products/cookie-monster
and following @Hasbro on social media.
About Hasbro Hasbro (NASDAQ:
HAS) is a global play and entertainment company committed to
Creating the World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro
offers a variety of ways for audiences to experience its iconic
brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH,
MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier
partner brands. Through its entertainment labels, Allspark Pictures
and Allspark Animation, the Company is building its brands globally
through great storytelling and content on all screens. Hasbro is
committed to making the world a better place for children and their
families through corporate social responsibility and philanthropy.
Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list
by CR Magazine and has been named one of the World’s Most Ethical
Companies® by Ethisphere Institute for the past eight years. Learn
more at www.hasbro.com, and follow us on Twitter (@Hasbro) and
Instagram (@Hasbro).
HAS-B
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version on businesswire.com: https://www.businesswire.com/news/home/20190711005093/en/
Hasbro Jen DeAngelis, 401-727-6833 jen.deangelis@hasbro.com
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