Viacom Nickelodeon Consumer Products Announces First Licensing Partners for Blue’s Clues & You!
June 03 2019 - 11:00AM
Business Wire
Reboot of the Iconic Preschool Series to
Debut on Nickelodeon in November with Product Hitting Retail in
Fall 2020
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Viacom Nickelodeon Consumer Products (VNCP) today announced the
first licensees for Nickelodeon’s Blue’s Clues & You!, a reboot
of the groundbreaking curriculum-driven interactive series Blue’s
Clues. Just Play will be the global preschool toy partner for
plush, figures, playsets and role play, Vtech will be the global
partner for early learning toys, and Cardinal will manage games and
puzzles. Blue’s Clues & You! will be featured at VNCP’s
Licensing Expo booth (#O180), June 4–6, in Las Vegas, NV.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20190603005559/en/
Reboot of the Iconic Preschool Series to
Debut on Nickelodeon in November with Product Hitting Retail in
Fall 2020
“Blue’s Clues & You! is quickly building buzz and
excitement, and we are so proud to reintroduce this iconic show to
a new generation of kids, and also to terrific licensing partners
who can bring these beloved characters to life through product,”
said Jennifer Caveza, Senior Vice President, Toys, Viacom
Nickelodeon Consumer Products. “Blue’s Clues was Nickelodeon’s
first ever billion-dollar consumer products brand, and there’s
already a ton of excitement with retailers for this dynamic new
take on the franchise.”
Blue’s Clues & You! will have a new generation of
preschoolers searching for clues with beloved puppy Blue and
feature a new host, Joshua Dela Cruz, and a refreshed signature
look. In each episode, Blue invites viewers to join them on a
clue-led adventure to solve a daily puzzle. With each signature paw
print, Blue identifies clues in her animated world that propel the
story and inspires viewers to interact with the action. Three
episodes of the series will debut on Walmart’s video service, Vudu,
prior to its launch on Nickelodeon in November.
The original Blue’s Clues series launched in September 1996 to
critical praise from educators, parents and preschoolers and ran
for six groundbreaking seasons. Created by Traci Paige Johnson,
Todd Kessler and Angela C. Santomero, Blue’s Clues drew acclaim for
its unique interactivity that helped change the way kids watch
television and has remained one of the most popular preschool shows
of all time. The landmark series also raised the bar in preschool
television by exploring advanced subject matter such as sign
language, geography, physics, emotions and anatomy.
About Viacom Nickelodeon Consumer Products
Viacom Nickelodeon Consumer Products (VNCP) oversees all
merchandising and retail operations for Viacom Inc. (NASDAQ: VIAB,
VIA), one of the world’s leading multimedia entertainment companies
and home to such powerhouse brands as Nickelodeon, MTV, Paramount
Network, Paramount Pictures and Comedy Central. With a diverse
portfolio spanning animation, preschool, youth and adult licenses,
VNCP is committed to providing key partner development and
innovative marketing solutions, ensuring the highest quality
product offering across some of the world's most powerful TV and
entertainment properties, including SpongeBob SquarePants, PAW
Patrol and Teenage Mutant Ninja Turtles.
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version on businesswire.com: https://www.businesswire.com/news/home/20190603005559/en/
Viacom Nickelodeon Consumer Products Press:Clint
Hayashi(212) 846-5991clint.hayashi@nick.com
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