Gildan Announces Multi-year Partnership With Live Nation
May 23 2019 - 4:01PM
Gildan announces the launch of a multi-year partnership with Live
Nation, featuring it’s American Apparel® brand, as the official
printwear partner across 16 Live Nation® music venues and 6 music
festivals in their portfolio including, BottleRock, Bonnaroo,
Rolling Loud, HARD Summer, Mala Luna and EDC Orlando. The Company
is also granted, under the agreement, promotional and marketing
rights related to these venues and events into the broader consumer
channel across North America.
“We are excited to partner with Live Nation, the
leader in the live music industry” said Jeffrey Cooper,
Vice-President Marketing, Gildan Activewear SRL.” Music is a
passion point for our consumers and the live music experience
provides us a unique and tremendous opportunity to connect with
fans right across the U.S.”
Officially kicking off on Memorial Day Weekend
at the BottleRock Music Festival in Napa, California, American
Apparel® will leverage the power of live music to activate their
iconic brand through VIP experiences, consumer-facing promotions,
on-site activations, integrated social media campaigns and much
more.
“Live music events have always been cultural
destinations for people across generations,” said Shavonne Dargan,
SVP, Live Nation Media & Sponsorship. “As a long-time trusted
supplier to our merchandising teams, we are thrilled
that they chose to partner with Live Nation and leverage
our scale to introduce the American Apparel® brand to our fans
during powerful live moments.”
The partnership, while supporting Gildan’s
strategic growth drivers of pursuing continued growth in the
fashion basics category and leveraging our brands to grow our
e-commerce revenues, strengthens American Apparel’s position as a
preferred vendor to Live Nation. At these festivals consumers will
be able to capture the rich memories of these live experiences
across a range of American Apparel’s iconic collection of tanks,
tees, raglans and hoodies.
About GildanGildan is a leading
manufacturer of everyday basic apparel which markets its products
in North America, Europe, Asia-Pacific, and Latin America, under a
diversified portfolio of Company-owned brands, including Gildan®,
American Apparel®, Comfort Colors®, Gildan® Hammer™, Prim + Preux™,
Gold Toe®, Anvil®, Alstyle®, Secret®, Silks®, Kushyfoot®, Secret
Silky®, Therapy Plus™, Peds® and MediPeds®, and under the Under
Armour® brand through a sock licensing agreement providing
exclusive distribution rights in the United States and Canada. Our
product offering includes activewear, underwear, socks, hosiery,
and legwear products sold to a broad range of customers, including
wholesale distributors, screenprinters or embellishers, as well as
to retailers that sell to consumers through their physical stores
and/or e-commerce platforms. In addition, we sell directly to
consumers through our own direct-to-consumer platforms.
Gildan owns and operates vertically-integrated,
large-scale manufacturing facilities which are primarily located in
Central America, the Caribbean Basin, North America, and
Bangladesh. With over 50,000 employees worldwide Gildan operates
with a strong commitment to industry-leading labour and
environmental practices throughout its supply chain in accordance
with its comprehensive Genuine Responsibility™ program embedded in
the Company's long-term business strategy. More information about
the Company and its corporate citizenship practices and initiatives
can be found at www.gildancorp.com and
www.genuineresponsibility.com, respectively.
About Live Nation Entertainment
Live Nation Entertainment (NYSE: LYV) is the world’s leading live
entertainment company comprised of global market leaders:
Ticketmaster, Live Nation Concerts, and Live Nation Media &
Sponsorship. For additional information,
visit www.livenationentertainment.com.
Gildan
Media Inquiries: Garry BellVice President, Corporate
Communications Gildan Activewear Inc514-744-8600
gbell@gildan.com |
Gildan
Investor Inquiries:Sophie ArgiriouVice President, Investor
CommunicationsGildan Activewear Inc.(514)
343-8815sargiriou@gildan.com |
Live Nation U.S. Media
Contacts: Emily Bender, emilybender@livenation.com
Monique Sowinski, moniquesowinski@livenation.com
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