EL SEGUNDO, Calif.,
May 23, 2019 /PRNewswire/
-- Mattel, Inc. (NASDAQ: MAT) today announced that it has
extended its global licensing agreement with Warner Bros. Consumer
Products and will continue to be the toy licensee for DC in the
girls, preschool, vehicles, games and novelty toy categories. This
agreement will support and grow existing DC Universe franchises as
well as new content for "DC Super Hero Girls."
"DC is home to some of the world's greatest super heroes and
extending our partnership will ensure we're able to support the
growth of this iconic brand and bring it to even more audiences,"
said Janet Hsu, Chief Franchise
Management Officer of Mattel. "Mattel is known for its winning
design and innovation and, as the category leaders in dolls,
vehicles and preschool, we're thrilled to support Warner Bros. long
term franchise plans."
"Mattel has been our partner on DC for over 15 years and really
knows our characters and understands the special connection they
have with our fans," said Stephen
Teglas, Senior Vice President, North America, Warner Bros. Consumer
Products. "Their leadership in the Pre-School, Vehicle and
Girl categories will help us bring great toys and experiences to DC
fans of all ages."
This agreement continues Mattel's efforts to expand the
company's brand into new commercial opportunities and builds upon
its strong licensing partnerships with Disney, Universal Pictures,
Nickelodeon, WWE, Microsoft and others.
About Mattel
Mattel is a leading global children's
entertainment company that specializes in design and production of
quality toys and consumer products. We create innovative products
and experiences that inspire, entertain and develop children
through play. We engage consumers through our portfolio of iconic
franchises, including Barbie®, Hot Wheels®, American Girl®,
Fisher-Price®, Thomas & Friends® and MEGA®, as well as other
popular brands that we own or license in partnership with global
entertainment companies. Our offerings include film and television
content, gaming, music and live events. We operate in 40 locations
and sell products in more than 150 countries in collaboration with
the world's leading retail and technology companies. Since its
founding in 1945, Mattel is proud to be a trusted partner in
exploring the wonder of childhood and empowering kids to reach
their full potential. Visit us online at www.mattel.com.
About DC
Home to iconic brands DC (Superman, Batman,
Green Lantern, Wonder Woman, The Flash), DC Vertigo (Sandman,
Fables) and MAD, DC is the creative division charged with
strategically integrating its content across Warner Bros.
Entertainment and WarnerMedia. DC works in concert with many key
Warner Bros. divisions to unleash its stories and characters across
all media, including but not limited to film, television, consumer
products, home entertainment and interactive games. Publishing
thousands of comic books, graphic novels and magazines each year,
DC is the largest English-language publisher of comics in the
world.
Contacts:
News Media
Dena Cook
Dena.Cook@Mattel.com
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SOURCE Mattel, Inc.