Sales Fall at Kohl's and J.C. Penney
May 21 2019 - 9:24AM
Dow Jones News
By Aisha Al-Muslim and Micah Maidenberg
Sales at Kohl's Corp. and J.C. Penney Co. weakened in the latest
quarter as the retailers experienced a slower start to the
year.
For the first quarter, Kohl's said comparable sales fell 3.4%,
while comparable sales at Penney dropped 5.5%. Both retailers
missed analysts' expectations for the quarter, which ended on May
4.
Net sales for Kohl's slid 3.3% to $3.82 billion, lower than the
retailer and analysts were expecting. The Menomonee Falls, Wis.,
company's total revenue was $4.09 billion, a 2.9% decline.
Meanwhile, Penney said its decision in February to stop selling
major appliances as well as furniture in its stores hurt results.
That move helped to lower its comparable sales in the latest
quarter, the retailer said.
Penney's loss for the first quarter nearly doubled from a year
ago to $154 million, or 48 cents a share. After adjustments,
Penney's loss was 46 cents a share, seven cents worse than what
analysts polled by FactSet predicted.
Total net sales for Penney dropped about 6% to $2.44 billion,
within the range of analysts' prediction of $2.48 billion. Its
top-performing categories in the quarter were jewelry and apparel
for children, women and men.
Kohl's stock fell 9.3% in pre-market trading on Tuesday, while
Penney dropped 8.7%.
Penney, based in Plano, Texas, has been hiring executives to
carry out its turnaround plan, and on Tuesday it said it brought in
a chief customer officer who will join the firm from grocery chain
Sprouts Farmers Market. The company has been cutting inventories
and testing strategies to determine optimal inventory levels.
Last week, Walmart Inc. said its sales at U.S. stores and
websites grew 3.4% in the first quarter as the retail behemoth
grabs market share from struggling competitors and grows
online.
Macy's also reported last week slightly better-than-expected
comparable sales in the latest quarter, up 0.6%. Macy's also
affirmed its sales for the current fiscal year, saying it expects
net sales to be roughly flat from the previous fiscal year, with
comparable sales to be flat to up 1%.
For the recent quarter, Kohl's reported a profit of $62 million,
or 38 cents a share, down from $75 million, or 45 cents a share, a
year earlier. Excluding impairments, store closing and other costs,
adjusted earnings were 61 cents a share, above the 56 cents a share
analysts polled by Refinitiv were looking for.
For the current fiscal year, Kohl's now expects adjusted
earnings per share of $5.15 to $5.45, lower than its prior guidance
of $5.80 to $6.15. The company had previously said it expects
comparable sales of no change to a 2% increase.
Kohl's Chief Executive Michelle Gass said in prepared remarks
that the company has initiatives in place to improve sales in the
second half of the year. Mr. Gass also said that Kohl's planned
nationwide rollout of the Amazon.com Inc. returns program could
help the company grow sales, transactions and customers.
Write to Aisha Al-Muslim at aisha.al-muslim@wsj.com and Micah
Maidenberg at micah.maidenberg@wsj.com
(END) Dow Jones Newswires
May 21, 2019 09:09 ET (13:09 GMT)
Copyright (c) 2019 Dow Jones & Company, Inc.
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