NEW YORK, May 16, 2019 /PRNewswire/ -- Local Nielsen
Media Impact (Local NMI), a solution that provides unparalleled
local media planning and cross-channel optimization across Local TV
and Radio, is expanding to include 19 additional
markets. Local NMI enables agencies, advertisers, and media
sellers to plan media for advance audience segments in 44 DMAs
(inclusive of all 48 PPM metros) representing 25 Local People Meter
and now 19 TV Set Meter markets. These 19 new markets will be
available to clients beginning the week of May 20th.
Local Nielsen Media Impact is built with respondent level data
to allow in-depth cross-platform analyses for both local TV and
Radio separately, as well as TV and Radio together. Combined
with Nielsen Scarborough local
consumer insights, these combinations of TV, Radio plus Scarborough
provide cross-media optimization at an individual-person level and
enable granular advanced audience segmentation.
"The addition of more markets to Local Nielsen Media Impact
gives greater levels of precision to buyers and sellers looking to
plan and execute more efficient media transactions in local
markets," said Jay Nielsen, SVP,
Product Leadership, Nielsen. "Local NMI unlocks access to new
insights on media allocation and schedule optimization to better
reach a variety of audiences across media vehicles."
As audience-based media buying evolves across platforms, Nielsen
is leveraging the unique power of Scarborough, true in-market local
data, to analyze advanced audience segments including behavioral,
attitudinal, and cross-platform media behavior attributes. Local
Nielsen Media Impact drives improved delivery for advertising
campaigns and greatly simplifies the planning process on a local
level across TV and radio with more media types to come in the
future.
About Nielsen
Nielsen Holdings plc (NYSE: NLSN) is a global measurement and
data analytics company that provides the most complete and trusted
view available of consumers and markets worldwide. Our approach
marries proprietary Nielsen data with other data sources to help
clients around the world understand what's happening now, what's
happening next, and how to best act on this knowledge. For more
than 90 years Nielsen has provided data and analytics based on
scientific rigor and innovation, continually developing new ways to
answer the most important questions facing the media, advertising,
retail and fast-moving consumer goods industries. An S&P 500
company, Nielsen has operations in over 100 countries, covering
more than 90% of the world's population. For more information,
visit www.nielsen.com.
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SOURCE Nielsen