CORRECTING AND REPLACING Diverse Line-up of Call of Duty®: Black Ops 4 Themed Consumer Products Offer Fans New Ways to Inter...
October 03 2018 - 12:00PM
Business Wire
Collaborations with Premier Partners McFarlane
Toys, BAIT, Primark, Hype
Call of Duty: Black Ops 4 Scheduled for Release
Worldwide October 12
Please replace the release dated Sept. 27,
2018, with the following corrected version due to multiple
revisions.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20180927005239/en/
BAIT: Call of Duty Capsule Collection
(Photo: Business Wire)
The corrected release reads:
DIVERSE LINE-UP OF CALL OF DUTY®: BLACK OPS
4 THEMED CONSUMER PRODUCTS OFFER FANS NEW WAYS TO INTERACT WITH
CALL OF DUTY®
Collaborations with Premier Partners McFarlane
Toys, BAIT, Primark, Hype
Call of Duty: Black Ops 4 Scheduled for Release
Worldwide October 12
In celebration of the upcoming launch of the
highly-anticipated Call of Duty: Black Ops 4, Activision
Blizzard Consumer Products Group (ABCPG) will offer fans exciting
ways to interact with the brand through new global partnerships
with McFarlane Toys, and BAIT, among others. Fans will be offered
new ways to play, display and wear in anticipation for the release
of the deepest, most engaging Call of Duty game ever on October 12,
and throughout the year.
“The Call of Duty brand is an entertainment force with an
amazing and passionate community around the world. With the next
exciting release only a matter of days away, we’re driving programs
to extend fans’ excitement beyond the game with some of the
strongest, most culturally relevant properties in the entertainment
industry – reaching virtually all demographics with our
first-in-class licensed products,” said Tim Kilpin, CEO and
president, Activision Blizzard Consumer Products Group. “The
expansion of ABCPG’s collaborations with global partners will aid
in building and sustaining excitement as the roster of products
extends into familiar and untapped categories, including apparel,
collectibles, and footwear.”
The line-up features an array of fashion-forward collections and
collaborations in addition to highly sought after collectibles.
Partnerships and Product Highlights
Include:
McFarlane Toys: Call of Duty Action Figurines
- McFarlane Toys is bringing Call of Duty
action figures to life. Spanning the storied Call of Duty
franchise, these legendary figures come completely decked out in
their iconic uniforms with 14+ points of articulation for dynamic
posing. Each action figure and accessories were designed and
sculpted with in-game assets! Available this Fall at Target and
GameStop locations nationwide and online at the McFarlane
website.
Activision Collectibles: Call of Duty Zombies Statues
- To celebrate the 10-year anniversary of
the Call of Duty: Black Ops Zombies Origins characters, Treyarch
Studios – presents the first ever high-end Call of Duty collector
statues. Each statue is hand painted and highly-detailed 1:6 scale
representation of a beloved in-game Zombies Origins character.
Supplies are limited. Available only via the Call of Duty Official
Online Store.
BAIT: Call of Duty Capsule Collection
- Now available, BAIT, the premium brick
and click concept retailer in footwear, apparel, and high-end
collectibles, offers fans the BAIT: Call of Duty Capsule
Collection. The new collection spotlights Call of Duty: Black Ops 4
Zombies with two limited edition Zombies inspired t-shirts and can
be purchased at the BAIT San Diego Store and online.
Primark: Exclusive Apparel
- Primark DTR, the popular clothing and
accessories retailer, brings a full range of Call of Duty: Black
Ops 4 apparel for fans, which includes T-shirts, Sweatshirts,
Joggers, Underwear, Sleepwear, Loungewear, Socks, Hats, Gloves,
Scarves and Slippers. Available in-store now, globally.
Hype
- In collaboration with the UK streetwear
brand Hype, Call of Duty fans can purchase exclusive items from the
Call of Duty: Black Ops 4 Capsule Range from Oct. 12. Featuring
T-Shirts, Hoodies, Jackets, Jogging Bottoms, Bags, Headwear,
Lanyards and Scarves, the Black Ops 4 Capsule Range will be
available to purchase online at www.justhype.co.uk and various high
street fashion stores across Europe.
Call of Duty: Black Ops 4 raises the bar for Multiplayer,
with a combat experience that increases tactical gameplay and
player choice, along with the biggest day one Zombies offering
ever, with three full experiences at launch, and Blackout, which
drops players into a last-player-standing Battle Royale experience.
A celebration of the Black Ops series, Blackout features
fan-favorite characters, weapons and iconic parts of classic maps,
all in the biggest map in franchise history complete with land, sea
and air vehicles.
Call of Duty: Black Ops 4 is scheduled for release on
PlayStation®4 system, Xbox One, and PC worldwide on October 12. The
game is rated M for Mature (Blood and Gore, Drug Reference, Intense
Violence, Strong Language). For more information and the latest
intel check out: www.callofduty.com,
www.youtube.com/callofduty and follow @CallofDuty and
@Treyarch on Twitter, Instagram and Facebook.
For Assets: https://www.webcargo.net/d/14583811/plek984XRH/
About Activision Blizzard Consumer Products Group
Activision Blizzard Consumer Products Group is a division of
Activision Blizzard (NASDAQ: ATVI), an S&P 500 company and the
world's most successful standalone interactive entertainment
company. Building on the existing consumer products businesses, the
newly formed Activision Blizzard Consumer Products Group
encompasses Activision, Blizzard and King’s franchises of the
future. The division is passionate about working with best-in-class
partners around the world to create high quality and deeply
relevant merchandise that gives fans new ways to play, display,
wear and live the brands they love. Activision Blizzard is home to
iconic and beloved entertainment franchises, including Activision’s
Call of Duty®, Crash Bandicoot, Spyro, and Skylanders®; Blizzard
Entertainment’s World of Warcraft®, Hearthstone® and Overwatch®;
King Digital Entertainment’s Candy Crush™ and Bungie’s Destiny.
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version on businesswire.com: https://www.businesswire.com/news/home/20180927005239/en/
PNK•BNCDashaun Gasque, 310-854-4851dashaun.gasque@pnkbnc.com
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