NEW YORK, Aug. 16, 2018 /PRNewswire/ -- Weber Shandwick,
one of the world's leading global communications and marketing
services firms, announced the formation of The X Practice,
integrating the firm's global innovation and technology-focused
capabilities into a connected, client-centric service model. As a
centralized hub of specialized expertise, The X Practice will
support client engagements of all types – across industry sectors
and global markets – to bring solutions-oriented ideas to
unprecedented client challenges.
"The challenges our clients face are more complex and
increasingly depend on our ability to tap into the specialized,
often technical expertise needed to address new problems," said
Gail Heimann, president, Weber
Shandwick. "By aggregating our technical competencies with The X
Practice, our clients across sectors can more easily leverage our
chops in technology, data intelligence and innovation to bring the
kinds of solutions needed today."
The X Practice is powered by hundreds of specialists around the
world with deep expertise in the technology sector, data sciences,
digital strategy and media R&D. The practice will also leverage
the cadre of specialist firms Weber Shandwick has added to its
global roster in recent years – including mobile agency Flipside,
digital creative agency Cappuccino, social creative agency ThatLot,
data intelligence firm Bomoda and digital & performance
marketing firm Resolute Digital.
Weber Shandwick Chief Digital Officer Chris Perry will oversee The X Practice globally
in collaboration with a newly formed leadership team. Hugh Baillie, who currently serves as head of
client experience in EMEA, will become president, The X Practice,
EMEA & APAC. Adam Wall,
currently EVP, digital operations & client services for
North America, will become
president, The X Practice, Americas. Lydia
Lee, head of Technology in APAC, and Wayne Hickey, EVP and senior Technology
strategist for North America, will
both become global co-heads of Technology within The X Practice.
Patrick Chaupham, EVP, business integration, takes on the new role
of EVP, corporate development for The X Practice.
"Every organization today is grappling in some way with how to
keep pace with changes in technology, customer expectations, social
behaviors and media habits," Perry said. "Whether it's building
social programs that drive sales or developing new AI-driven
platforms to manage customer inquiries, we've been helping our
clients understand and employ new methods of engagement in today's
business landscape. Our intent is to continue to expand the range
of solutions we can offer and do it at a global scale that few
other agencies can offer."
About Weber Shandwick
Weber Shandwick is a leading global communications and
engagement firm in 78 cities with a network extending to 128 cities
around the world. The firm's diverse team of strategists, analysts,
producers, designers, developers and campaign activators has won
the most prestigious awards in the world for innovative, creative
approaches and impactful work. Weber Shandwick was the only public
relations agency included on the Advertising Age Agency
A-list in 2014 and 2015 and the only PR firm designated an A-List
Agency Standout in 2017 and 2018. Weber Shandwick was honored as
PRWeek's Global Agency of the Year in 2015, 2016, 2017 and
2018, The Holmes Report's Global Agency of the Year in 2010,
2012, 2014, 2015 and 2017, and The Holmes Report's Global
Digital Agency of the Year in 2016. The firm deploys deep expertise
across sectors and specialty areas, including consumer marketing,
corporate reputation, healthcare, technology, public affairs,
financial services, employee engagement, social impact, financial
communications and crisis management, using proprietary social,
digital and analytics methodologies. Weber Shandwick is part of the
Interpublic Group (NYSE: IPG). For more information, visit
http://www.webershandwick.com.
Contact: Kimberly Dixon
Company: Weber Shandwick
Phone: 212-546-7876
Email: kdixon@webershandwick.com
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SOURCE Weber Shandwick